What Do You Need To Pay Attention To When You Open A Clothing Store In 2019? These Points Deserve Your Attention.

Opening a beautiful clothing store is a dream for many girls. But in the face of the current brutal retail environment, there are only two ways to start a clothing store: lose money or close shop. Often our customers enter the shop and try to wear some of them. So what do we need to pay attention to when we open a clothing store? How can we open a clothing store? Today Xiaobian summed up the 6 shop experience, let's take a look together.

Define your strengths

First and foremost, what is the advantage of opening a clothing store?

If we are old drivers with retail experience, the experience and train of thought is the soft power we run in stores.

If there is no relevant experience, do we have the relevant professional knowledge in the clothing industry?

If we do not have relevant professional knowledge, do we have reliable source of goods that can be continuously provided, and whether the price has the relative advantage of the same industry?

If these are not available, the full blood can not support a shop. You need to think it over.

When you analyze your strengths, we can look at them:

The cost of store investment is the largest. The area is too big, the cost is too high, the sales pressure will be very big, the area is too small, the goods have no space to put, also cannot satisfy the demand.

Structure of goods: the overall size of shops is relatively large. The shops with relatively concentrated categories can be slightly smaller.

Objective factors: maybe there are not many rooms to choose in the selected business circle, which can only adapt to objective factors.

Xiaobian wants to say that the good location is relative but not absolute. Whether the business is good or bad depends not only on the location of the store, but also closely related to store operation and service image. Opening a shop is not a matter of feeling ok.

　 Planning store image and display design

I don't know if your fairies have such an experience. When we go to those high-end clothing stores, we actually do not even have the courage to bargain. This is the psychological impact of store images on customers.

According to the location of the shop, the decoration plan is determined. Here Xiaobian wants to suggest that in the process of store design, we should add the shadow of visual merchandising.

For example, in order to make shops not monotonous, we can let the window design have some ingenious changes, showing periodic changes. There are also selection of display props. We can try to use some tonal green plants or other interesting display props.

In terms of lighting, different lights will have different effects. The combination of cold and warm is the most suitable clothing store. If all of them are cold light, though the shop is bright, the clothes will not look soft enough. Therefore, it is necessary to add warm lamps to neutralize the feeling of being pale, and the clothes that are irradiated are more moving.

Lighting application

In addition, a good display design is needed in the shops, shelves, models, fitting rooms and rest areas.

Recruitment and training

In addition to the above 4 key points, a good shopping guide will bring you a lot of lists.

As the saying goes, "three products, seven points sales", shopping guide plays a decisive role in the sales of stores. It can even be said that the strength of shopping guide sales ability directly affects whether the products are sold well.

Therefore, for the new recruits, we should carry out comprehensive training before the formal recruitment, including the selling points of colors, fabrics and popular details, and the training of sales skills and sales skills to ensure the professionalism of the whole store.

In addition, before recruiting and selling, the relevant management system and sales commission system must be established and perfected, especially the complete promotion mechanism. A good promotion mechanism can well mobilize the enthusiasm of the staff and make the product sell more efficiently.