Tmall International Officially Launched The "Overseas Exclusive Store" Business, Opening Up To Celebrities And Daring People.

On August 8th, Tmall international officially launched the "overseas exclusive store" business, opening up Tmall International's import capability and cross border supply chain capabilities to celebrities and Darwins, creating exclusive online stores for celebrities and daring people.

Official introduction, this is a completely new business mode, which is opened by stars and daring people, and responsible for content production and output. Tmall International provides platform supply chain capabilities for exclusive stores, including selection, procurement, warehousing, logistics, inventory, and pre-sale and after sale services.

As the starter of exclusive stores, Tian Jing's overseas exclusive store opened on the same day on the 8 day, and many of Tian Jing's daily necessities such as Delonghi coffee machine, Aspiration automatic curler, PHILPS electric toothbrush and MixGO Juicer were installed in the store. After that, Tian Jing will recommend the imported good goods selected by her by means of Taobao live broadcast and micro-blog vlog content.

It is reported that with the original live broadcast mode to match the business people and businesses, the daring people earn commissions through the recommended commodities. The exclusive store is Tmall international and star and Daren distribution mode of cooperation. Stars and daring people are the main body of the business, only responsible for selecting products and content shopping guides. The operation of the store can also be introduced into the third party service providers.

"Behind the stars, there are strong fans and strong ability to grow grass, but in the closed loop of commercialization, there is a lack of supply chain capability, which is the strength of Tmall international. "The high quality of imported products is very compatible with the positioning of stars and grass products," said the head of the exclusive store business. This not only narrowed the distance between stars and fans, but also created new business opportunities for celebrities.

It is reported that as early as 618 this year, the exclusive store has started trial operation, and the overseas exclusive shop headed by KOL Li Jiaqi, a beauty makeup and grass seed, is on the line of Tmall international.