After 95, Hua Dan Guan Xiaotong Endorsed The Brand Image And Became Younger.

In August 8th, the city beauty held the 2019 autumn winter product promotion conference and the new brand spokesperson's media meeting. After 95, Guan Xiaotong's stunning appearance made the scene more colorful.

It is understood that this is Guan Xiaotong's first appearance as a spokesperson for the new beauty of urban beauty. As an important part of the company's measures to improve the future operation results, this activity is also widely concerned by the market. At the meeting, Zheng Yaonan, chairman and chief executive of city beauty, said that as of now, the number of stores signed by the company has reached 405.

　 Guan Xiaotong's debut, brand image younger

At the press conference, Guan Xiaotong focused on the spokesman's custom "Tong". It is understood that the urban beauty of the autumn and winter in 2019, the main collection of the cup series, luxurious crystal ornamentation, coupled with hundred cups of effect, no trace design, stripe feeling to create small flower pattern.

In addition, this season's Bralettle fashion hot baby muscle cotton series, comfortable and fresh grid, softness increased by 50%, to meet different chest type; ultra soft feel modle, comprehensive skin care, breathability increased by 50%; cotton lace overlay, home Tong enjoy the beauty of fashion. There are many more intimate products, including silk masterpiece Fan Yanyan and famous French crossover designer Nathalie SOKIERKA. On the whole, the products of urban beauty are fashionable and comfortable, and are very suitable for young and fashionable urban beauties.

As we all know, brand spokesperson represents the image of enterprise and the connotation of brand. The endorsement of the new idols will inject new blood into the beauty of the city and make the brand image of the urban beauty young and fashionable.

According to the previous announcement of the urban beauty, Guan Xiaotong was appointed in June 1st this year. The service period is two years. He will take part in the shooting of the company's advertising and attend the promotional activities of the brand.

At the media meeting, when asked about the reasons for cooperation with the urban beauty, Guan Xiaotong said that the urban beauty is a very familiar and trusted industry leader. The brand is also very young and fashionable. The city beauty company is committed to making the young women in the world full of real fashion charm. And youth, fashion, vitality are common labels, very fit, can be said to be beautiful young city beauty.

Zheng Yaonan, chairman and chief executive of city beauty, has said that miss Guan Xiaotong's fashion, vitality and youth image are highly consistent with the brand image of urban beauty. The cooperation with Miss Guan Xiaotong can clearly convey the fashionable and young brand atmosphere of urban beauty. This is also an important symbol of the transformation of urban beauty brands.

　 Domestic and foreign designers join in upgrading their hard power

In addition to signing Guan Xiaotong, urban beauty has been doing a lot to improve their hard power. In recent years, urban beauties have actively introduced first-class designers at home and abroad to join in cooperation, combined with world class resources, and constantly breakthroughs in products and experience, so as to enhance the fashion of products and meet the needs of the market.

It is understood that in May 2018, city beauty signed a letter of intent with Emeline, Duval, a French designer and Nathalie Sokierka. In addition, in December 2018, urban beauty and Vincent Daudin, an American fashion expert, also worked together. Meanwhile, Fan Yanyan, a famous designer in China, is also one of the collaborating designers of urban beauty.

At this new product conference, Chinese and French designers jointly presented their respective masterpieces. Fan Yanyan, an internationally renowned silk art master, talked about the design of cross border products for urban beauties. When she designed hairu and streamer series for urban beauties, she used three special techniques, including positioning embroidery, border splicing, manual three-dimensional cutting, and so on, so that every lingerie had a high degree of customization. These traditional materials and techniques can embody the charm of women's dignity, elegance and understanding, and the infinite energy and perseverance contained in them.

Nathalie SOKIERKA, a famous French crossover designer from France, shared the feeling of cooperation with urban beauties. Through the cross-border cooperation with urban beauties, she felt that the beauty and sensitivity of urban beauty to the trend were synchronized with the world. The new cross border products she brought for this conference were Chantilly lace, lustrous embroidery gauze, light extravagant clean lines, which fully displayed the fashion power of female beauty awakening. It is hoped that through her works, female friends will appreciate and enjoy their beauty more.

Performance is expected to usher in a new round of healthy growth.

As consumers increasingly pursue individuality, quality and refinement, brand image enhancement is the only way for urban beauty who is based on fashion underwear industry. In fact, the urban beauty has already been deployed in many ways to provide more competitive products and seize the high-end market. At the same time, sales channels are constantly upgrading. The city beauty shops have been stationed in shopping centers of major cities throughout the country. Other offline stores are also developing new images, accelerating brand image upgrading and bringing consumers more fashionable and personalized consumption experience.

In the continuous efforts of the young market, behind the urban beauty is always adhering to the national gold medal quality "beauty quality" quality of the initial heart. Zheng Yaonan, chairman of the board of directors, said that regardless of the stage of development of urban beauty, the quality of ingenuity has always been the core of urban beauty. Adhering to the creed of "beauty quality", we constantly seek technological breakthroughs, create every product with ingenuity, introduce international standards, and create national gold medal quality, so that every consumer in China and around the world can fully experience the beautiful experience brought by urban beauty. I believe that the spirit of "beauty making" will be a guarantee for the success of urban beauty.

Analysts believe that with the improvement of residents' income and awareness of consumption in recent years, consumers' attention to underwear has also increased significantly. Urban beauty has been deeply cultivating underwear industry for 21 years. With the transformation and upgrading and further deepening, the company's performance is expected to usher in a new round of healthy growth.