Hongkong's Aesthetics Has Been Batten By The Mainland Because It Is Not Complacent And Enterprising.

The biggest advantage of Hongkong lies in its unique international cultural background. Hongkong has been occupying a very high position in fashion in East Asia. In Kowloon, in Tsim Sha Tsui, Hong Kong Island and Hongkong all have the most fashionable culture in Asia. Dark, rock, hip-hop, street and other styles have everything from here, and all cultures around the world have been brought to the mainland.

The most obvious influence is the beauty of Hongkong movies in the 80 and 90s of last century. They used the unique beauty of their beauty to turn out the color of decadence, grotesque and retro. This trance, dubious and sexy style has become a popular trend in recent years. To this day, mainland netizens are still lamenting how fashionable Hongkong's fashion is and how advanced it is.

The history of Hongkong's fashion is far from being summed up in two words. Although today's Hongkong seems to have no strong relationship with fashion, its influence on the mainland is becoming weaker and weaker and even abandoned by the mainland's aesthetics. In addition to Hilary Tsui and Li Jianhui, who are obsessed with fashionable icon, we seldom see Hongkong's men and women stars in the airport finishing street.

But this does not mean that Hongkong's fashion has lagged behind the mainland. Hongkong people who have been leading the economy for many years do not seem to pursue fashion, but it seems that everyone has already found the most suitable style. Whether in Chinese or western style, Qipao or western suit, movie or concert, Hongkong's fashion is always unique. The fashion of Hong Kong people, combined with all kinds of cultures all over the world, is wearing a unique flavor of cultural integration.

Shenzhen people who have been to Hongkong have visited Hongkong many times. They will feel that Hongkong people do not seem to be working hard, but they can see their attitude towards fashion in detail. Hong Kong people do not regard dressing as a matter of attracting attention. Compared with the mainland and Taiwan, fashion is not a thing for Hongkong people to purposely pursue, but a natural thing to eat.

Objectively speaking, Hongkong's economy has been leading and fashion has been ahead of the development of the mainland. Although in recent years, Hongkong's aesthetics has been wildly approved by the mainland due to its lack of progress and complacency, the accumulation of history by Hongkong is not easily surpassed or banned in a few years.

Hongkong is the abbreviation of spice port. Hongkong, near the port, used to be a spice distributing center, which provided the spice demand for the fashionable class all over the world. This may be the earliest history of Hongkong's fashion related. Hongkong's fame is just like that of Provence.

After 1949, Shanghai lost its status as the East Asian fashion and economic center. Hongkong rose rapidly because of its natural geographical and political factors. The booming economy has also led to the fashion industry in Hongkong.

1. 4 and 50s twentieth Century

The "Hong Kong elder sister" draft begins. In 1946, miss Hongkong began to organize in a small scale within the hotel and did not begin to be fully authorized by TVB until 1973.

"Sister Kong" directly reflects the aesthetics of Hongkong people in different periods. In 1950s, the people living in the bottom of Hongkong lived very hard, but people began to value their clothes. Men wear T-shirts and trousers. Men's suit, fashionable jacket, wide collar coat and lined vest.

For women's wear, the cheongsam, which can show curves, is the mainstream. Influenced by the Hollywood movies, Hepburn style tight and wide style dress became popular.

2. 1960s

In the 60s Hongkong economic take-off, the life of Hongkong people began to become westernized. English songs became popular in 50s. By 60s, Hongkong had become the world of English songs.

Influenced by the European and American trend, men's clothing has changed from the style of the broad neck collar to the fine collar collar and the body style. Women's wear has started to wear the imitation suits and A skirts, and the cheongsam has been improved by western style tailoring to become more intimate and sexier. Maggie Cheung's classic cheongsam style in "the mood for love" is the typical style at that time, and became the fashion trend at that time.

At the same time, in 60s, Hongkong imported a lot of foreign machinery, the rapid development of garment technology and the rapid development of the textile industry, rewriting the development of Hongkong fashion. Department store chain Crawford started selling foreign designer clothes.

For example, the Chrome Hearts, the brand of Quan Zhilong, which was carried by fire, was worn by Nicholas Tse, his father and Xie Xian as early as 60s, and Xie Xian was the earliest entertainer in Hongkong who had the largest number of collo hearts.

3. 1970s

Although Hongkong was dominated by the processing industry in 70s, there were already the first batch of local fashion designers. Tang Shukun, the designer who opened the studio in Paris, returned to Hongkong. At the same time, Yang Yuanzhen, Kenneth Ma, Wen Lixian and a number of outstanding young designers came out. In 1970, the Hongkong TDC even held the first Hongkong Fashion Festival.

In 70s, Hong Kong produced films became popular all over the world and were influenced by Cantonese films. For men's wear, everyone takes the suit as the standard. Meanwhile, the casual wind of bell bottoms, T-Shirts, jeans and so on has also become popular. As for women's wear, the waist skirts and hot pants have become popular, and cheongsam has become a fashionable fashion of high society at that time.

The famous Joyce Boutique was opened in 70s, and the buyer shop introduced the brand of senior designer such as COMME des GARCONS, YOHJI YAMAMOTO, ISSEY MIYAKE, YSL and so on to Hongkong. To put it simply, if there is no Joyce, Hongkong's fashion will not lead for so many years.

4. 1980s

In 1974, the word "Idol" appeared for the first time in the Japanese entertainment circle, and the idol craze captured Hongkong in the late 70s. Both men and women began to chase the handsome men and women of the Japanese. The trend of Japan has also spread in Hongkong. The relaxed tailoring began to be accepted by everyone. Knickers, long skirts and sportswear were all the necessary money at that time.

In 80s, the garment industry in Hongkong developed steadily and reached its peak. Not only did Esprit, Giordano, Ma Shilong, Baleno and other retail apparel giants emerge, but also a number of excellent fashion designers emerged. Some people with wealth and freedom in Hongkong were matched as "the next Japan".

80s is also the heyday of Hongkong nightclub culture. People are keen on disco and parties, and the atmosphere of society is open. Stars such as Leslie Cheung and Anita Mui began to show their heads, and their artistic achievements had a profound influence. Leslie Cheung likes to wear Japanese style suits, loose trousers, vests and jeans, while Anita Mui likes to wear padded jacket, trousers suit and other clothes, emphasizing the image of a big woman.

1990s

Since 90s, Hongkong has gradually started to get rid of the fate of the foundries. Hongkong's own brands Giordano, Bossini, U2 and G2000 have been developed for more than ten years and become the representatives of Hong Kong fashion brands.

The Hongkong entertainment circle in 90s has a great impact on the world. Jacky Cheung, Faye Wong, Joey Wong, Athena Chu and other stars have created many, many screen classics, which are popular all over the world. The stars also began to dress up with flowers, not just emphasizing women's wind, short hair and sportswear. In 90s, the girl with short hair and motorcycle fur clothing began to be popular. The cowboy also took the place of the skirt, and the girls looked more handsome. This aesthetic consciousness is still ahead of us now.

2000

Entering the millennium, Hongkong returned and gradually got rid of the impact of the financial crisis, and the entertainment industry was further developed. After 90, the young group has become the main body to catch up with fashion. Hongkong has also become a shopping destination for mainland residents to compete.

In 2001, the famous fashion magazine "milk" was launched in Hongkong, causing another craze for Hong Kong style fashion. Hong Kong style street culture was brought into the mainland, and the dressing styles of Edison Chan, Shawn Yue and other stars were sought after by young groups and students.

Compared with the fashion development in the mainland, Hongkong's fashion culture can be described as thirty years Hedong thirty years Hexi. Remember that fashion in Hongkong in 90s did not go all the way, but it could finally rush out of the world. Ten years and ten years later, when you talk about Hongkong fashion again, you hear it always. "No need to do" or "no trouble to stir up". 。 Is the future of Hongkong fashion just without the end of the road?

The decline of Hongkong magazine

Previously: In 1976, "extra nothing" was born and became an epoch-making cultural product of Hongkong, making up for the defects of Hongkong's cultural desert. "Extra" is not a purely literary magazine, nor a fashion magazine. It is a life magazine that combines many aspects of fashion, dining, home, architecture, design, environmental protection, video and reading in Hongkong. "Extra" teaches readers how to enjoy life while also dares to cynical and strange words about social strange phenomena. "Extra" has turned itself into icon in the elite group, becoming a publication that everyone expects to update. The success of extra nothing has also witnessed Hongkong's busiest 70, 80 and 90s.

Now? Now, in March this year, "Vogue" was officially published in Hongkong, later than Vogue China and Vogue Taiwan. The cover of the first issue magazine was chosen: Gigi Hadid and national model Feifei Sun, not only angered the mainland netizens by using the Gigi Hadid boycotted by netizens suspected of racial discrimination, but also being criticized by netizens for their outdated aesthetics.

Lack of fashion idol

Previously: 7, in 80s, Hongkong's economy took off, and the social environment was open and developed. Many distinctive local idols, such as Anita Mui, Leslie Cheung and Priscilla Chan, were born. Their dress was no longer influenced by European and American fashion, but began to have their own fashion attitude.

Anita Mui led the fashion trend of Hongkong in the whole 80s. She perfectly performed the YSL smoking suit, and the exaggerated shoulder padded suit wore a handsome look that no one could match. She is a well deserved Superstar: as long as she passes through any local designer's costume, the designer will be famous.

Now? Since 2015, the rise of mainland idol culture and the promotion of stylist industry have led stars to lead the absolute fashion trend. Many social platforms in the mainland, such as micro-blog, Xiao Hong Shu, Bilibili and so on, are filled with countless KOL talents specializing in fashion and fashion. Hongkong stars have lost their advantages and financial support. Apart from Edison Chan's pioneering fashion icon, Hongkong stars have seen a cliff like scene in the fashion industry, and few stars can take the fashion.

The development dilemma of Hongkong's local brands

Hongkong TDC will hold two fashion week every year to support the local clothing brands. Local brands such as Bossini, Giordano, G2000 and other Hongkong local brands have sprung up and developed rapidly in the most brilliant times of the economy. Of course, there are also local independent designer brands such as Lu Lu Cheung, Walter Ma, Pacino Wan, Ruby Li, Silvio Chan and so on.

But now, Hongkong's rising land prices, high labor costs, high store rentals, coupled with the reasons for internationalization, too many foreign competitive brands, too easy to ignore local brands, Hong Kong people worship foreigners, do not support local designers.

So how difficult is it to create a fashion brand in Hongkong? Many local designers are forced to abandon their brands and work for big companies. It is reasonable for Hongkong designer brand to lose its past glory.

Unawakened Hongkong?

In the past, Hongkong was influenced by the culture of Europe and America, and it was extremely tolerant of foreign culture. The hard-working Hong Kong people not only learned the essence of foreign culture, but also gradually walked out of a fashion of their own style.

But now Hongkong's economy is beginning to decline, and the past has begun to drift north. Many people in Hongkong have deepened their prejudices against the mainland due to education or history. They have been stuck in the pride and pride of the old Hongkong style. They are unwilling to admit the development of the mainland, unwilling to admit that Hong Kong Style aesthetics began to be abandoned by the times, and the design style also tended to decline. In the final analysis, there is a lack of open thinking and long-term vision.

In fact, Hongkong relies on the mainland, and is quite close to Shenzhen and Dongguan, which have many years of experience. As a brand in Hongkong, it is entirely possible to use the factories or resources of the mainland to produce clothes. The development of fashion in Hongkong depends on the big tree in the mainland. It can not only be confined to Hongkong. Those who do not know the situation clearly wake up.

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