The Autumn Dress Is New. The 4 Places Are On Display, And The Performance Has Doubled Again.

At the beginning of autumn, the major brands of autumn clothes have been coming to shops, and the autumn season is coming. How can we seize this opportunity to detonate sales? Apart from the good selling skills of shopping guide and the beautiful clothing styles in the store, there is another point that is also crucial: display. Today, Xiaobian summed up 4 tips for new clothes store in autumn dress. Let's take a look.

1/ window adjustment

8 mid autumn days, autumn products are in the introduction stage, and the major brands are competing for customers' favor. This time period needs guidance for the masses of customers to stimulate their enthusiasm for entering the store to buy autumn clothes, while the window is the best silent language. Here, the president summed up some common autumn window elements: leaves, stump, branches, wheat ears and straw.

2/ streamline adjustment

The water table is the second window of the shop.

General shop, the water table is at the front end of the shop, generally set to high and low stations, the main function is to continue the fashion trend and visual experience of the display window, and enhance the rate of entering shops.

If the store is larger or belongs to the long strip structure, it will also set up the atrium water table, which is commonly used for the establishment of the sales point. It is mainly used for the promotion of the category. It is mainly practical and stimulates the purchase of consumers.

Water table + model is a common display technology in many shops. It can be a station mold beside a water platform, or a model or a sitting mode on the stage.

Trigonometric composition is the most widely used display method in the water table display. Through the props, the commodity combination has a certain height, so that the whole display is more three-dimensional, fully caters to the visual flow rule of the people, and better attracts the distant customers to come close to the view.

3/ set magnet point.

Magnet point is the best place to attract customers' attention in the shop. It is the best way to display the best sales practices, to configure the appropriate products to promote sales, and to guide customers to visit the whole shop to stimulate customers' impulse to maximize the customer's try rate and improve the purchase probability.

Magnet points allow customers to stay longer in shops. If customers have enough time to come into contact with our products, we will be more likely to deal with them.

Generally, in the dead corner area of the shop, such as the back of the post, the right angle of the wall and the wall, the side of the cash register, the fitting room, etc., set up the magnet point.

4/ lighting adjustment

Lighting layout is a very important part in the decoration design of commercial shops. To speak more popular, it is to use the magic of lights to make the products on the stage more attractive and attract customers to spend money.

Different types of products need different lighting to reflect product characteristics.

The display of window clothing should show the color and material characteristics of the costumes. Precious jewellery, handicrafts and so on can increase the light reflection degree by lighting up, reflecting the beauty of the material and the degree of fine workmanship.

Store lighting can be divided into direct and semi direct lighting, indirect and semi indirect lighting.

Direct and semi direct illumination: the luminous flux of 90%-100% reaches the assumed working surface after the light is emitted by the luminaire. It produces strong light and shade contrast and vivid light and shadow effect. The direct light intensity is large, the efficiency is high, and the visible shadow is easy to form. Therefore, this illumination contrast is strong, it is a kind of dynamic lighting way, and has the best effect for the luster commodity.

Indirect and semi indirect lighting: means of indirect light produced by shielding the light source. More than 60% of the luminous flux is reflected on the working face through the ceiling or the reflection of the wall, and the remaining light less than 10%-40% is diffused downward through the lamp shade. Although the lighting efficiency is low, the lighting is soft and the contrast is small. It can be used to create light, slow or hazy and tender feelings, and suitable for elegant and elegant products or underwear products.

Blackboard: pay attention to the collocation of color temperature and illuminance.

Color temperature directly affects the first feeling of customers entering the shop. When the color temperature is higher, the color of the light source will be colder, otherwise it will be warmer. For example, when expressing some dynamic and lively atmosphere, you can use warm and romantic warm colors. If you want to show noble and cool atmosphere, you can use classical cool colors.

Picture: color temperature corresponding to different luminous bodies.

High illumination and dark tones usually give people a feeling of sultry. High illumination and light tones give people a feeling of refreshing and excitement. Low light and dark tones are often accompanied by warm and comfortable feelings. So different stores need different ways of dealing with them.