Ming Yuan Cup International Home Textiles Creative Design Contest Starts In Yantai

The waiting time of nearly 4 months has finally ushered in an exciting moment on this day.

In August 9th, the appraisal ceremony of Ming Yuan Cup International Home Textiles Creative Design Competition was held in Yantai, Shandong province.

Dong Rui, Deputy Secretary General of the Yantai municipal government, captain of the two high quality development team of Yantai private enterprises in Shandong Province, Li Chen, Peng Yuyuan, vice president Dong Zhanjun of Shandong College of Arts and Crafts, Ji Xiaofeng, Secretary General of China Textile and clothing education association, Guo Wei, Secretary General of home textiles branch of China Textiles Import and export chamber, Kong Tao, deputy director of trade and Services Department of Shandong commerce department, deputy director of Yantai City Bureau of industry and commerce, deputy director of Fuxin district of Yantai, director general of Fuxin district bureau of industry and commerce, and 100 leading guests and media of Yantai Mingyuan Home Textiles Co., Ltd.

The first competition was unprecedented.

The Ming Yuan Cup International Home Textiles Creative Design Competition is supported by the China Industrial Design Association. The Yantai Municipal People's government, the China Textile and clothing education association, the China Textile Import and Export Chamber of Commerce jointly sponsored the Shandong private enterprise high quality development Yantai service two team, Wuhan textile and Textile University, Shandong College of Arts and Crafts, Yantai Fushan District People's government, Yantai Mingyuan Home Textiles Co., Ltd. jointly organized, Wuhan Textile University Art and Design Institute, China Household Textile Association bed Specialized Committee, China home textile industry association design division, Shandong textile and garment industry association and Henan Textile Industry Association jointly organized. The competition is based on the theme of "building a community of human destiny: commensalism, symbiosis and diversity". Since April 20th this year, it has been soliciting contributions from the whole world.

This competition is a sub item of the 2019 world industrial design conference and the international design industry exposition hosted by the Yantai Municipal People's government. It is also the first international creative fashion design competition held in the north of the Yangtze River. The competition is based on the principles of "professionalism, innovation and internationalization". It aims at serving the home textile enterprises as the purpose and promoting the design level of home textiles in China as the goal, and is committed to opening the international collaborative development design research mode. According to the staff of the organizing committee, during the preparatory stage of the competition, the organizing committee went to 43 universities and design institutes such as Academy of Fine Arts, Beijing Institute Of Fashion Technology, Shandong College of Arts and Crafts, Shandong College of Arts and Crafts, and, and so on, and publicize the contest by way of propaganda. As of July 31st, the competition organizing committee has received 1650 entries from both domestic and overseas competitors.

In accordance with the principle of fairness, fairness and openness, the organizing committee has invited 10 judges from the China Textile and clothing education association, the Wuhan Textile University, Shandong College of Arts and Crafts, Academy of Fine Arts, Zhongyuan University of Technology, the Zhongyuan University of Technology, the Kun, the Kun, the Dalian and the Hong Kong Polytechnic University to form a jury. In the end, the jury will select 1 gold medals, 3 silver awards, 6 bronze medals, 20 outstanding prizes, 40 best prizes, the best concept award, the best application award and the best traditional activation award. In addition, the competition organizing committee will select 40 contestants from the recontestant prize winning contestants, form the master workshop workshop team, and conduct a one week field trip in Yantai to compete for the awards and other awards. The prize winning works will be held in Guangzhou and Wuhan, and will be launched at the 2019 world industrial design conference and the international design fair.

Li Chenxian, the leader of Shandong provincial private enterprise's high quality development Yantai service two team, said Shandong private enterprise high quality development Yantai service two team mainly serves 9 private enterprises in Fukuyama district and Yantai Development Zone, Yantai Mingyuan Home Textiles Co., Ltd. ranks the list of service objects. The four new economy of developing new technology, new industry, new format and new mode of private enterprises is the strategic plan for revitalizing the private economy of Shandong provincial Party committee and provincial government. Ming Yuan Cup International Home Textiles Creative Design Competition, as the sub item of the 2019 world industrial design conference and the international design fair, has been vigorously promoted by the Yantai municipal government and the Fukuyama District Committee and the government of the Yantai District Committee. Under the active support of the provincial private sector, the high quality development of the Yantai service two, with the support of the relevant departments of the province, city and district, and the relevant institutions, the competition has achieved remarkable results. The design competition will surely help Yantai's industrial design development and promote the steady improvement of the national textile design level.

Peng Yuyuan, President of Wuhan Textile University, said that Yantai is the capital of design and one of the most active areas of economic and cultural development in Shandong. Mingyuan Cup International Home Textiles Creative Design Competition, as the sub item of the 2019 world industrial design conference and the international design production Expo sponsored by the Yantai Municipal People's government, is a good opportunity to arouse everyone's attention to traditional culture and promote Yantai's traditional culture to go out. He said that this competition not only shows us the creativity and imagination of the contemporary youth, but also shows the beauty of the natural scenery and humanistic care of the country. The designer also combines art and practicality to intersect creativity with demand, which promotes Yantai's cultural soft power and industrial competitiveness.

During the judging stage, professional judges gave high praise to the event, and said that although the contest was held for the first time, there were many creative ideas. First of all, judging from the entries, the participation of players is not limited to the major of dyeing and weaving. Many cross-border industries, such as the animation profession, are involved in it. On the one hand, it shows that competition has certain influence in the design field. On the other hand, the crossover itself is a breakthrough to the inherent form, bringing more creativity to the competition. Secondly, the contestants dare to create, do not stick to the professional foundation to create, but are more conducive to their own strengths, make the work out of the solidified form of expression, the performance and the richness of the work are higher. From the aspect of competition system, the selection of different judges by the initial evaluation and the reappraisal itself embodies the preciseness and academic nature of the competition, and this is a new exploration and attempt in the competition system.

Talent driven design empowerment

Promoting high quality development of industry

Entering the new era, China's textile and garment industry is transforming and upgrading to "innovation driven technology industry, culture led fashion industry and responsibility oriented green industry". In the process of embracing "new trends" in the "new era", the way of scale growth is giving way to value driven development. Design empowerment will become a core link of value driven. And the competitiveness of design will also become a new productivity integrating technology innovation, fashion creativity and ecological development, creating new consumption demand and business growth.

In the interview, the judges agreed that innovation is the commonality of the entries. Zhao Jin, Dean of the school of modern handcraft art at Shandong College of Arts and Crafts, believes that the entries are in line with the theme of the competition. The contestants give full play to their imagination and creativity and provide rich works for this event. He said frankly, innovation needs market verification. This competition has provided a platform for universities and enterprises to fully exchange and deepen integration, and help to train more applied talents for the industry.

Xiao Jian, vice president of Dalian Institute of technology, said that the entries represent the design level of the current universities, which are rich in creative techniques and diverse in forms. Players are not influenced by inertial design thinking, and their personalization and creativity will be stronger. This kind of thinking will inspire more innovative thinking in the works, and help players understand the business and understand the market better, so as to provide help for them to come to work in the future.

In the process of evaluation, Li Xiaolu, a leading academic and professor in the design department of Zhongyuan University of Technology, has been examining the entries with communication and dialogue. "Through the works, we can see their understanding of nature, culture and folk customs. Through some details, we can see that these contestants can closely grasp the theme and grasp the prevailing trend. The work is colorful and innovative." As the first professor of textile industry in China, Li Xiaolu always shoulders the responsibility of cultivating talents for the industry. In the interview, he said that some of the contestants are eager to show their thoughts to the works, giving the works too many overlapping elements, but weakening the integrity of the work. He suggested that while skilled in using the latest design techniques and techniques, we should also focus on the preservation of traditional handcraft paintings, so as to temper their overall control over the structure of the works.

Jia Jingsheng, a professor of Academy of Fine Arts at Tsinghua University, coincides with his idea. Jia Jingsheng described the innovation of design with "heaven and earth". He explained that design is to be ambitious and creative, and to fully develop creative design thinking. But at the same time, design is to serve life and satisfy people's yearning for a better life, so it also needs to be "grounded".

At the judging site of the competition, everyone is talking to the creator behind his works. In design, whether to add or subtract? This is a question worthy of consideration. It is also a process of designer transformation and growth. It is also one of the original intentions of this competition. No matter how innovative the competition system is, the foothold always lies in the cultivation of talents. In this regard, Ji Xiaofeng, Secretary General of the China Textile and clothing education association, said that through the entries, we can see the innovations of the contestants. He also believes that students of learning design should expand their horizons, jump out of the classroom thinking and enhance their original design ability. He believes that on the one hand, school teachers should have experience in the enterprise, understand the market, understand the trend of fashion, teach students what they learn in practice, and on the other hand, employees inside the enterprise can also work outside the school as instructors to cultivate talents for the development of the industry.

Reporters learned that, in addition to organizing the event, every year, Mingyuan home textile works together with Wuhan Textile University and Shandong College of Arts and Crafts to provide practical bases for students and provide students with a platform for learning and growing. This summer vacation, more than 20 students from Henan, Shandong and other places came to Mingyuan home textiles and participated in the production design. In this way, the school's learning and practice will be deeply integrated to speed up the growth of various skills so as to accumulate energy for work in the future.

Practice with the same frequency resonance

Construction of help design City

Fashion design needs inspiration. It needs the same frequency resonance and consensus. At present, on the basis of the largest textile and garment producing country in the world, the consumer market is also upgrading its consumption. In the process of transformation from "made in China" to "Chinese fashion", with the rise of the local original design power, the pace of creating regional fashion ecology is accelerating. The voice of "endogenous wisdom and original design" is getting higher and higher, and the time is ripe to march to the world design power.

In recent years, Yantai has continued to make efforts in industrial design. As one of the first 14 coastal open cities in China, the "one belt and one road" national strategy has focused on building port cities. On the one hand, it has embraced the opening wider to the outside world, has entered new design thinking for enterprises through industrial design, and introduced international design resources. On the other hand, through various incentive policies, it has encouraged enterprises to innovate design and cultivate innovative talents. Yantai is an important strategic base of China's Shandong. To seize the important link of industrial design and increase the depth of industrial design and industry integration, it will greatly promote the innovation and development of China's economy, especially the transformation and upgrading of manufacturing industry.

As the industrial design center of Shandong Province, for many years, Ming Yuan home textile products have been deeply ploughing the international market, and have been widely recognized by the international high-end brands in Europe and the United States, occupying 70% of the market in Australia. Ming Yuan home textile exports for many years in the industry ranked the top 5 in the same category, the first in Shandong Province, Shandong gazelle enterprises, Yantai industrial double 50 innovative leading enterprises.

All along, the Shandong Provincial Department of Commerce has strongly supported the innovative design of enterprises and promoted the capability of industrial design. At the scene of the appraisal, Kong Tao, deputy director of the Trade Department of the Provincial Department of Commerce, held an in-depth conversation with Chen Yizhong, chairman of Mingyuan home textile company. He had a detailed understanding of the R & D design capability of Ming Yuan home textiles and the progress of all stages of the competition. He gave great recognition to the efforts of Ming Yuan home textile company in promoting the innovation of home textile product design, and gave guidance to the competition.

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In October this year, during the 2019 world industrial design conference and the international design industry fair, the award-winning works of the Ming Yuan Cup International Home Textiles Creative Design Competition will also be launched. The design dialogue will be used to demonstrate the competitiveness of Chinese Textile Innovation and establish industry cultural confidence.

The leader of the Yantai municipal government said that the Yantai municipal government, as the sponsor of the design competition, strongly supported the work of the Organizing Committee of the competition, and tried to add a thick color to Yantai's "world design capital". It is believed that with the joint efforts of all parties, the "Ming Yuan Cup International Creative Design Competition for home textiles" will develop into an international event with a wide influence in the north of the Yangtze River. It will become an exchange platform for high-end talents at home and abroad in the field of fashion design. It will also become a booster for promoting the industrial design progress of Yantai and even for the development of Home Textiles Creative Design in the whole country.