How Can Meilan Jiao Li Clothing Store Solve The Increasing Inventory?
Because of its close to fashion trends, clothing stores decide that their styles must be updated frequently. And the fashion that was popular last year may become a slow-moving product this year, so there will inevitably be a backlog of stock. For the entire garment industry, excessive inventory has become a serious problem affecting the development of the industry. So, how can clothing stores digest the increasing inventory? Besides the sale and sale reduction we mentioned above, are there any other effective ways?
Timely transfer goods with wholesalers
Wang has opened shop in Beijing for more than 2 years. Her secret to prevent inventory is to contact with wholesalers in time. When purchasing, she insisted on a small amount of money, and set rules for the shopping guide, so long as the new style was not inquired in 3 days or sold within 5 days, she quickly returned to the wholesaler to exchange other colors or styles. At present, the competition in the wholesale clothing market is very intense. Wholesalers usually allow other colors or styles to be replaced in order to sell as much as possible. Of course, there is one drawback to doing this. It is to look at the face of wholesalers from time to time.
Diversified operations in off season
"35 yuan into the clothes, now 25 yuan must be sold." Before August, Chen Juan's clothing store began to clear the storehouse and dump the goods. She said she would rather lose money than goods, which is a sales principle for the off-season clothing. The operating capital of a small shop is mainly the money sold every month. If the goods are pressed down, it will not be able to sustain it for up to two months. The main reason is to keep the rent for two or three months and stick to the peak season. Chen Juan's clothing store, to prevent pressing goods, will not enter the season's products until the season changes. She will steal the clothes shop secretly and turn to those busy season products.
Looking for special sales channels
When the existing sales channels are not enough and can not digest inventory, we can consider opening up other forms of sales channels for target consumer groups. There are also some companies that specializes in acquiring inventory products, and set up professional stores for inventory sales. Operators can also consider working with these companies.
Exchange advertising with stock
There is no doubt that advertising can definitely enhance the reputation of the operator. If it is a franchised store, advertising can often get a certain degree of support from the supplier, and a lot of multimedia can be used to fill advertising fees, which is beneficial to the operator's future business activities, which is to exchange future gains with immediate losses.
Organize and take part in some targeted fairs.
By participating in related exhibitions is a good way to promote inventory backlog products, the operators in Shanghai are especially good at this way. Making clothing "inventory agent" has a high profit. It is a potential investment direction. "Inventory agent" does well, sometimes the profit is higher than that of the regular store.
The above is how the clothing store shared by Mei Lan Jiao Li solves the increasing inventory, hoping to help your boss successfully solve the problem of clothing store inventory.
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