China's Animated Film Industry Has Accumulated A Lot To Create New Business Opportunities.

To say which movie is the hottest this summer, it is nothing more than the domestic anime "Na Zha's devil child descends the world" (hereinafter referred to as "Na Zha"). At noon yesterday, Na Zha, the official micro-blog, announced that its box office had exceeded 3 billion 400 million yuan. At the seventeenth China International Digital Interactive Entertainment exhibition held in 2019 last week, the content of the creation of Tencent, NetEase and other game companies also became the "leading role" of the booth. According to the relevant analysis, in the mobile Internet trend of saturation, games, animation and other entertainment industries are relying on the rise of domestic products, taking the essence of traditional culture to create new business opportunities. (August 12th people's network)

Four years ago, a "return of the great sage" came out of the world. At that time, it attracted nearly one billion box office, and was praised as the revival of domestic animation. After that, domestic films such as "big fish Begonia", "White Snake: Origin" appeared in succession, and won good box office and good word of mouth. This summer, a "Little Devil boy" broke the "mad animal city" for three years, keeping the box office record of the animated films in China for the past 3 billion 500 million years, and its box office had exceeded 3 billion 500 million by the end of August 12th.

In fact, our domestic animation has made many brilliant achievements. In 60s of last century, the "havoc Temple" produced by the Shanghai art film studio was released in more than forty countries in the world. Later, in 70s this summer, the theme of "Na Zha's making sea" with the same theme was a large color and wide screen animated feature film in China, and won many awards at home and abroad. Later, with the influence of many factors, such as the breakdown of talents, the withdrawal of capital and the rise of foreign works, domestic animation films entered a more quiet period after many years.

However, thick and thin can only be thin and precipitated for a better time. In recent years, well done works have been seen for a long time before the public. It is said that the preparatory period of the return of the great sage is eight years, and the production period is four years. Similarly, "big fish Begonia" is also "twelve years of grinding a sword". "Na Zha" was also produced for 3 years before it came out. A high quality animation work will cost many producers' painstaking efforts and experience long polishing.

Although the box office of Na Zha is super high, the Chinese animation market seems to be hot, but the overall development of the domestic animation film market is still not ideal, and the development of China's animation industry is still a long way to go. The good news is that in recent years, with the support of the strong policies of the national film industry and the animation industry, the domestic animation film production and the box office market are expected to continue to heat up.

From generation to generation, Chinese animators are moving forward in innovation and development. In the future, the development of China's animated film industry will go wider and wider.