Excellent Car In The First Half Of The Second Car Report: Shandong Volume National Champion

Recently, excellent letter issued "first half of 2019 second-hand car consumption report". The report shows that, as one of the big second-hand car circulation provinces in North China, the second-hand car sales in Shandong still show a relatively fast growth rate. Online car buying and nationwide buying and selling are becoming a new trend.

In the first half of 2019, the second-hand car trade in Shandong showed an increasing trend. According to the data, the turnover of Youxin in Shandong ranked the champion in all provincial regions of the country, which increased by 50.3% compared with that of last year. The non provincial capital cities contributed most of the growth, indicating that the used car has a broad mass base in the sinking market of Shandong, and the "Town Youth" is becoming the main consumer group of second-hand cars.

At the same time, economic growth drives the change of consumption concept. According to the report data, Shandong used car users show a significant trend of younger. The proportion of users after 80 is 46%, which ranks the main force of purchase. Following the 1990s, the purchasing potential began to highlight, accounting for 37% of the total, of which 95 accounted for 12%.

In addition, the ratio of male to female is 79%, the proportion of women is 21%, and the percentage of women is 2 percentage points higher than the national average. Shandong Province, which is famous for its hometown of Confucius and Mencius, can not be underestimated by her "economy".

According to Youxin related personnel, young fashion women occupy an important position in the consumption of medium and high end used cars. Consumption concept, avant-garde, clear goal and more emphasis on quality of life are the general characteristics of young users.

Apart from just demand, Shandong users also value the practicality and quality from brand preference. According to the report analysis, users in Shandong are very fond of practical brands such as Volkswagen, Buick and Honda. The top three brands are among the top three, Audi, BMW, Mercedes Benz and so on. In addition, with the liberalization of the second child policy, the demand for high-end MPV in large space has become an important driving force for consumption.

The report shows that Shandong is both a big consumer of used car and a big province of "export". Through the excellent purchase platform of the whole country, the second-hand car circulation between Shandong and the vast majority of the country has been generated. Among them, Jiangsu, Hebei, Zhejiang, Liaoning and Shanxi have the largest number of vehicles in other provinces. At the same time, the largest number of vehicles exported to Shandong is exported to Hebei, Jiangsu, Guangdong, Henan and Shanxi five provinces.

Moreover, unlike the usual impression, the "Shandong sells to Beijing" vehicle source is 58% more than that of "Beijing sold to Shandong".