How To Sell Clothes? How Can We Make A Success?

Forcing the list is the most important part of the entire sales process. If you fail to force the bill, your whole business will fail. In fact, the whole business process is a "forced" process. We need to master skills, not too hasty, and not slow. We should be relaxed and cautious.

But when forcing customers to make a list, they must confirm that the customer satisfies the following three elements:

(1) interest: customers have enough interest and desire to buy products.

(2) financial resources: customers have sufficient economic strength;

(3) decision power: customers have the final say in buying or not buying.

Determining link

First, determine the basic information of the customer.

1, who buys (who has the right to decide what to buy);

2. Who pays (who is the last card)?

3, determine the advice assistant (these people are not very helpful to sales, but objections will generally be adopted).

4, through clothing and conversation, initially determine consumption ability.

Asking about the links

Customers remain silent and do not buy or not to buy. At this point, they can start asking if customers are satisfied with the requirements.

1, determine the grade needs, as well as the positioning of the product style (the product can be enough to directly block customers' desire to buy), with call control.

2, ask each other if they are satisfied with the product (style, color, price, quality, practicality). If there is any objection to the price, quality and brand, we need to focus on persuasion, focus on breakthroughs, and resolve customer objections.

3, confirm the way of payment, what kind of payment way (credit card, cash).

4, ask who to buy it, and whether the client can make decisions on the spot.

Forcing single links

1, catch up and wait for customers to make decisions.

Many times, after listening to the salesperson's introduction to the product, the customer indicated that he would like to think about it, or he told the salesperson that he would come again. What should a salesperson do now? Catch up! You should directly say to your customer, "please consider carefully. I will wait here for your decision after consideration. " And remind him that he has to stay there and answer all his questions until he makes a decision.

2, clever use of questions to promote purchase

Sometimes, when the salesperson introduces the product to the customer, the customer is very interested, but he has to think about it.

At this important moment, you should try to find out what the client really objected to. The salesperson should ask the customer to reconsider the reason and carry out the targeted solution, so that the customer can buy. At this point, the salesperson could ask: "Sir, obviously, you said you should consider it, showing that you are really interested in our products, right?" After this inquiry, you must remember to give your customers time to react, because the reactions they make usually play a great supporting role in your next sentence.

Usually, customers will say, "you are right. We are really interested. We will consider it." Next, the salesperson should confirm that the customer will really consider: "Sir, since you are really interested, then I can assume that you will seriously consider our products, right?" It is worth noting that the word "consideration" must be slowly spoken, and should be emphasized in two tones. Then you can cite some examples, because this allows you to analyze the benefits offered to them.

Finally, you can ask: "Sir, is it possible that money is a problem?" If the other party decides that it is really money, you have broken the law that I will consider. At this point, if you can handle well, you can make the business. But if the customer is not sure if he really wants to buy the product, then don't rush to end the deal with money. Even if this is a wise money decision for a customer, if they don't want to buy it, how can they care about its value?

3, raise the key to the problem.

We often say, "strike while the iron is hot", and do sales as well.

If the customer says, "I have to think about it", the salesperson should immediately oppose the idea when he is in the first place. He must stop the conversation. Otherwise, if he wants to grow up, the purchase will become less and less. The following dialogues can be conducted.

Salesperson: "I'm really sorry." Customer: "what are I sorry about?" Salesperson: "please forgive me for not speaking. It must be something that makes you unidentified, otherwise you won't say" let me think about it. "Can you tell me what you think about and let me know?

In this way, it seems that the salesperson is earnest and sincere, and can take the conversation to the end, so that the customer is willing to look at the sample and operation.

Salesperson can also directly tell the customer: "you should not think so, you first look at this sample, look at it again. The special feature of this product is... " This is to further stimulate the customer's desire to buy, step by step to guide customers to buy.

Perhaps the customer quickly grasped some key doubtful points from the information presentation you provided. It is these doubts that make the client unable to make up his mind. At this point, the sales staff should stand in the perspective of customers, from his interests, and customers together to consider the solution to the problem. For example, salesperson can tell customers in a suggestive way: when customers use "I have to think about it" as a pretext, salespeople should try to figure out what the customer's last consideration is. After finding the final consideration of the customer, the salesperson should discuss the problem from the perspective of the customer and discuss with the client the way to solve the problem.

Although the final decision is in the hands of customers, decisions in successful marketing cases are almost always decided by customers and salesmen, especially the final purchase decisions, mostly signed by face-to-face communication between sales staff and customers.

The salesperson should try to avoid giving the final decision to the customer to do it alone, especially if you don't know what the client needs to think about.