Children's Clothing Revenue In The First Half Of 2019 Obvious Income

A shares, "the first share of children's clothing", Shenzhen Anne Limited by Share Ltd, disclosed the annual report of the first half of 2019 in the first half of August 20th. During the reporting period, the company realized its main business income of 654 million yuan, an increase of 15.48% compared with the same period last year, of which the main business income of online channel was 229 million yuan, an increase of 33.49% compared with the same period last year, and the main business income of the channel was 425 million yuan, an increase of 7.63% over the same period last year. Net profit of 56 million 297 thousand and 900 yuan, an increase of 1.62% over the same period last year; as of June 30, 2019, the total assets of the company were 1 billion 197 million yuan, which was initially reduced by 3.20% compared with the reporting period, and the interests of all persons were 903 million yuan, which was earlier than the reporting period.

Zhao Yingjie, an analyst with GF Securities, said that on the revenue side, the company's online business has maintained a relatively high growth rate, and the growth of revenue has also been increased under the line. From the profit side, the company has stepped up its efforts to inventory, the inventory size has declined, and the impairment of inventory losses is expected to decrease. Considering that the children's clothing industry is at the initial stage of branding, the overall growth rate of the industry is relatively high, and that of the children's wear industry is fourth, which is a competitive brand of children's wear industry, and is expected to benefit from the improvement of children's clothing industry concentration in the future.

As of June 30, 2019, the company has established 1459 retail outlets in 31 provinces, autonomous regions and municipalities directly under the central government, including 1050 Direct stores and 409 franchisees, and has established a network sales channel on many well-known domestic e-commerce platforms such as Taobao, Tmall, vip.com, Jingdong and so on, ensuring the stability and smoothness of product sales channels and rapid response.

As for the online channel, as of the end of 6 2019, the number of direct outlets was 1050, and the number of stores under the line was 71.97%. The higher direct channel ratio strengthens the company's independent control over sales channels, and enables the company to respond more quickly to market demand while gaining more profit margins in the sales link, thus promoting the communication and interaction between the company and consumers.

In terms of market cooperation, the company has established extensive cooperation with many famous commercial groups such as Tianhong shopping mall, Huarun Wanjia, Maui department store and so on, and has entered many middle and high-end department stores. As for the shopping center channel, with the development of the new business form of shopping center, the company began to layout the shopping center in 2014. As of the end of 2019, the number of direct shopping outlets in the company's shopping center reached 305. 6 Actively entering high-end high-end shopping malls and expanding shopping mall channels, in line with the company's high-end brand positioning, but also help to enhance the brand store image, enhance customer shopping experience, for the company's sales revenue sustained and stable growth has laid an important foundation.

Note: during the reporting period, the total sales area of the top ten stores was 1097 square meters, the operating income was 21 million 852 thousand yuan, the average operating income of single stores was 2 million 185 thousand and 200 yuan, and the average annual average effect was 19 thousand and 900 yuan / year / year.

In order to match the five year development strategy of the company, create an elegant and high-end shopping environment and better serve the customers of "quality and respect", the first flagship store in Nanjing was officially unveiled in May 30, 2019. The Nanjing flagship store is an area of over 300 square meters of children's lifestyle Museum. It is a new concept flagship store of the company. The flagship store has a wide range of products and interesting display designs.

Public information shows that the company is a private brand clothing enterprise with high-end high-end children's clothing business. Its brand owns "Annil angel" children's clothing brand, and is engaged in the core business links of independent research and development design, supply chain management, brand operation promotion, direct sales and affiliate sales in the value chain of children's wear products.