The Highest Single Field Turnover In The Off-Season Exceeds 2 Million 500 Thousand. The Boss Turned Into Taobao Anchor.

Entering the Sijiqing clothing market in Hangzhou, there are not many people in the market in summer. On the other hand, the stall owners ushered in dozens of times more than the line in their Taobao live room, and a two-sided overcoat sold more than 400 pieces in a minute. 7 and August has been the off-season sales season, but now it has been in the live season for the whole year.

In December last year, a group of offline market boss and sister stall were transformed to anchor in Taobao's live broadcast. "They have natural advantages as a host, have good presentation skills, and understand the clothing business and not out of stock." Taobao live related responsible person said, at present, the number of hosts has more than 430 hosts, more than 120 markets throughout the country. Among them, Changshu, Guangzhou, Hangzhou, Haining, Yiwu, Shenzhen and other places are particularly active. And foreign markets such as South Korea, Nepal, Sri Lanka and other foreign markets also began to appear.

In the clothing city of Changshu, the highest per capita turnover of the landlord anchor can reach 210 thousand per day. Huang Xiaomin, known as "Wei Ya" of the landlady, set up shop in Changshu fashion city in 2010. After 9 years as a shopkeeper, she has been in touch with Taobao live since last year, and opened her own Taobao store "Huang Xiaomin selection" in January this year. She soon discovered that such a model was the best way to promote her own products. Although she did not live long, she quickly accumulated 180 thousand fans. In a recent "landlady driving" activity, her sales volume was more than 2 million 550 thousand, which was dozens of times she sold under the original line.

Similarly, the online live trading volume in Hangzhou's Sijiqing clothing market can reach 40 times the daily stalls. In the lixiu market in Shenzhen, some of the landlady partners created more than a million sales by co operating with the anchor. According to the market staff, due to the obvious seasonal characteristics of clothing, 7-8 months are in the transition period between summer wear and winter clothing sales, which are always selling low season. But the arrival of live broadcast allows shops to have stable passenger flow throughout the year. Data show that the content sharing times and the subscription rate of the boss are good. The more visible content of the stalls and the lower price guaranteed by the first hand source, the owners of the landlady are more likely to attract fans.

In addition to the landlady, Taobao's live broadcast has also given the opportunity of "counterattack". A lot of people have earned higher income through live broadcast, and even become professional anchors. They have completely changed their life experiences. From Sijiqing and Changshu's clothing, Yiwu's small household electrical appliances, department stores, to Lhasa's accessories stalls, Quanzhou's shoes stalls, the ups and downs of the offline market in the wave of the electricity supplier, also because of Taobao's live broadcast ushered in a new round of transformation opportunities.