"Gong Li Knitting": The Survival Of The Small Market Department Is Governed By "Two Words".

A more than 40 square meter small shop has tens of thousands of fabrics. Recently, the reporter walked into the Shaoxing Embroidery Textile Co., Ltd., located in the China Textile City Tian Hui market. It seems that it has entered a sea of fabrics. The latest women's lace and embroidery fabrics can be found here.


The development of "Gong Li knitting" can be said to be a miniature of many outlets in China's textile city. Since its establishment in 2004, it has gone through the "golden period" of "business everywhere" and is now facing the "evolutionary period" of transformation and upgrading. How should the small market go ahead in the changing market?


Zhu Gaizhong, the founder of "Gong Li knitting", has been actively thinking and changing, relying on a word of "living" and "honesty" to successfully shift the business of the retail sector from the international market to the domestic market, and has handed out a beautiful answer. Today, the company's business in Keqiao and Hangzhou is booming.


After last May, Zhu Gaizhong obviously felt the chill of the international market. The company's large number of customers who have worked together for many years in Shanghai are significantly less than the same period in previous years. "The order of Shanghai merchants is mainly exported to the United States and other international markets." Zhu Gaizhong said that the information he gave back was the international market downturn, and the orders of the downstream customers became more and more cautious, and orders were reduced.


Poverty gives rise to the desire for change. Zhu Gaizhong from Wenzhou has always been active. "If the international market is hard to do, try the domestic market." In this way, with the flexibility of the small market, he began to shift his focus from the international market to the domestic market. After some investigation, Zhu Gaizhong found that the sales volume of domestic women's wear market increased rapidly. But compared to the international market, the fast fashion women's clothing market in China has a very fast pace, and the delivery time to suppliers is relatively high. Customers do not order much at a time, but if subsequent market feedback is good, they need quick return.


But these are not difficult for Zhu Gaizhong. Over the past 10 years, Zhu Gaizhong has accumulated a strong "circle of friends" relying on a word of sincerity. Through resource integration, enterprises have built an increasingly perfect chain of upstream and downstream industries. In addition to two stores in Keqiao and Hangzhou, the company also has a long-term cooperative embroidery factory and printing and dyeing factory, which can provide customers with one-stop services. "Compared to the perfect system of big enterprises, the development of small stores is more focused on the quality of the boss." Honesty, he said, is the most important part of all character, and this is the beginning of his own business.


With the support of powerful industrial chain, now, as long as the customer brings a sample coat, Zhu Gaizhong confirms that the list can be done, and basically new products can be produced in about 10 days. In the market department of Tian Hui market, the reporter saw that the "cake skirt" fabric that was popular in the first half of this year came from here, the gauze bronzing and dot net. Depending on the technology and design, there are only more than 10 kinds of fabrics for this skirt.


Now, the company has a fixed cooperation with domestic customers. "If the follow-up cooperation is successful, the development of the domestic market will be far greater than the international market." Zhu Gaizhong smiled and said that the company warehouse has maintained good shipping volume recently, and has delivered good results in the off-season.