London Fashion Brand ALLSAINTS Enters Jingdong

On August 23rd, the London fashion brand ALLSAINTS officially launched its official flagship store on Jingdong. This is another British fashion representative brand that has entered Jingdong since May when Paul Smith opened its official authorized flagship store in Jingdong.

According to media reports, in February last year, Jingdong announced that in the next three years, British goods worth 2 billion pounds would be sold to its users, while Jingdong also worked with the British Fashion Association to help British businesses expand the Chinese market, including the old luxury brands and new ventures.

Subsequently, holding the British men's clothing brand Kent&Curwen, Gieves&Hawkes Ruyi group and Jingdong signed a joint venture agreement, several of its men's brands collectively entered Jingdong. In May this year, the British fashion brand Paul Smith also co operated with Jingdong to set up an official authorized flagship store in China.

Statistics show that ALLSAINTS is a British fashion brand, founded in 1994, headquartered in London, the sale of categories including men's wear, women's wear, footwear and accessories, currently has more than 245 stores in 27 countries and regions.