Mid Autumn Festival Women's Clothing Store Sales Promotion, Clothing Sales Doubled!

There are still more than 20 days before the Mid Autumn Festival. At last, we can relax, play and play. This time is just a good time to change clothes. Long sleeves and autumn wear are beginning to come out in the wardrobe.

How do you promote the Mid Autumn Festival women's clothing store? Are you still using the traditional promotion methods like full reduction, gift giving, coupons and so on to attract customers? In the era of product, quality, service and convenience competition, what changes should women's franchised stores do during holiday promotions?

Let me give you a few examples.

One

There is a women's clothing store, their clothing material is focused on cotton and linen fabric, and the pursuit of natural and comfortable clothing, other materials do not do, so that the quality of products has been guaranteed. Product styles are popular styles at the moment, but you can't find the same money online, because the only way to differentiate their personalities is that their profits are guaranteed, thus forming their own positioning and store characteristics.

During a mid autumn Festival holiday, many physical stores are promoting sales activities. For example, 20 percent off, buy gifts, the biggest discount is estimated to be half price concessions or clearance, and the boss of this shop is the idea of promotion is ruthless, let customers go to their own consumption.

Before the Mid Autumn Festival, they launched the activity of "you dress me to pay". They put up three posters of free characters on their shop door, and attracted many visitors to the shop to see it.

They also sent this message to their WeChat friends circle and the community. The design of the specific activity is from September 13th -16, customers only wear clothes bought in the shop, then upload photos to WeChat public number to participate in the activities that I pay for your dress. The shop will select 50 places on 8 to avoid the order, and some orders will be returned directly cash cash, the winning rate is as high as 50%.

In this way, customers are given an expected discount. This way they attract a lot of WeChat fans and customers to participate in the activities, and enhance the customer's activity and influence.

Two

Is there no other promotional activity in the Mid Autumn Festival in addition to discounts? A clothing store has launched a "buy clothes to send moon cakes" activities, I believe many people have not heard of buying clothes to send moon cakes, and they want to do this new cross-border activities.

The important thing is that the moon cakes are not the five gentlemen that we are accustomed to, but the higher quality of lotus seed yolk, durian and other moon cakes with absolute quality. I believe they will attract many customers who want to buy moon cakes, and choose to buy clothes for free.

During the Mid Autumn Festival this year, they successfully rubbed the heat of mid autumn moon cake and brought some surprises to their customers.

Three

Actually sending moon cakes on Mid Autumn Festival is a common thing, but if you send moon cakes in a clever way, you will have unexpected results.

A clothing store promised during the mid autumn festival that all households who spend 300 yuan in the store will give a box of moon cakes a card and send them to the designated place free of charge for free to convey their love and thoughts to their families and friends.

After the statistics, the cost per box of moon cakes plus postage is 90 yuan, an average of 350 yuan per sale to send a set, in fact, is playing 25% off sales.

The key to the success of this activity is that with the improvement of people's living standards, people who buy moon cakes themselves have eaten very little. Almost all of them are sent to friends and family as gifts. The meaning of moon cakes is no longer a food, but a gift representing love and yearning.

In fact, everyone has the feeling of "love and yearning", especially those who travel abroad all the year round, but sometimes it is too cumbersome and complicated to convey this emotion, and when people can create such a relaxed way of delivery, most people are willing to participate in expressing this kind of "yearning and love".

Ingenious way to send moon cakes + stab in the heart of the copycat + practical service sense made this Mid Autumn Festival moon cake event a great success.

Summary:

Analyzing the commonalities of the 3 cases above is to sincerely and sincerely use the high quality products and convenient service to impress consumers instead of giving customers the feeling of "low price".

Although the cost of premium gifts may be higher, it is like third cases, which has played 25% off for customers, and has attracted more customers. Therefore, there is no loss, but there will be a significant increase in sales volume. It will also leave a good impression on customers and lay a foundation for winning back customers in the future.