China Textile And Clothing Entrepreneurs' Day&2023 China Textile And Clothing Industry Chain Development Conference Held In Jingzhou

　 In order to thoroughly implement the national textile and clothing "optimizing supply to promote upgrading" activity, strengthen regional exchange and cooperation, strengthen the effective collaboration between upstream and downstream enterprises in the industrial chain in production, circulation, consumption and other links, and comprehensively help the textile and clothing industry to integrate into the new development pattern with higher quality, deeper level and greater space, on May 26, The China Textile and Clothing Entrepreneurs' Day and 2023 China Textile and Clothing Industry Chain Development Conference with the theme of "Painting and Weaving Jingzhou Color ? Children's Travel in the Future" was held in Jingzhou, Hubei Province. At the same time, the conference held a series of activities such as the New Wisdom Dialogue Salon in the ancient city of Chinese children's wear entrepreneurs. ?

　　 The conference was jointly sponsored by China Textile Industry Enterprise Management Association, Hubei Provincial Department of Economy and Information Technology, Jingzhou Municipal People's Government and Wuhan Textile University, and undertaken by Shashi Municipal People's Government and the State Key Laboratory of New Textile Materials and Advanced Processing Technology. Nearly 300 people attended the event, including leaders, academicians and experts from relevant units such as national ministries and commissions, China Textile Federation, local governments, scientific research institutes, universities, etc., leaders and members of China Textile Enterprise Association, heads of children's clothing brand enterprises, fabric enterprises, e-commerce institutions, printing and dyeing enterprises, purchasers and professional service institutions, as well as heads of industrial clusters and associations across the country.

　　 Brand empowering technology creates new value

　　 Xu Weilin, academician of the Chinese Academy of Engineering, president of Wuhan Textile University, and director of the State Key Laboratory of New Textile Materials and Advanced Processing Technology jointly built by the province and ministry, made a theme report titled "Science and Technology Power in Textile and Garment Brand Construction". Starting from the characteristics, R&D and application of natural fiber, synthetic fiber and other fiber raw materials, he put forward his thoughts on the construction of clothing brands and industrial development.

　　 He introduced that clothing should have different development connotation and requirements in different stages of ancient, modern and modern times. The development of the clothing industry should not only reflect the expression of fashion in design, color and other aspects, but also carry more scientific and technological connotation, showing the progress in fabric and garment processing. Among them, fiber material is the key. The source of vitality of the textile industry is fiber materials. The innovation of materials will bring the most fundamental power and vitality of innovation to the downstream and even the entire industry.

　　 He pointed out that the development trend of the textile industry in the future will be reflected in four aspects: first, the continuous innovation and upgrading of new fiber materials. A new round of scientific and technological revolution has developed in depth, and material science and technology has occupied the leading position; New fiber materials characterized by high performance, multi-function, lightweight and flexibility provide an important path for the textile industry to enhance its value. Second, intelligent manufacturing leads high-quality development. Under a century of change, the international balance of power has been profoundly adjusted. As a leading industry in international development, the textile industry will face complex challenges in the adjustment of international industrial structure and trade competition. Third, industrial textiles focus on high-end development. Strengthen scientific and technological innovation, accelerate industrial upgrading, significantly increase the proportion of differentiated and high-end industrial textiles, and align with major national development strategies; Fourth, green manufacturing promotes low-carbon circular development. Green development is an important source of international competitiveness and voice of the textile industry.

　　 Experience sharing Digitalization leads to a new model

　　 Liu Zhao, Chairman of Dingdang Cat International Holding Group, shared his experience with the theme of "IP digitalization - the winning way for children's wear enterprises" in combination with enterprise development. He said that in the Internet era, business logic has changed. Digital change can help traditional enterprises change, promote industrial quality and efficiency, and breed new business forms and models. Among them, IP is a direction of digital scene application. Through the path of IP layering, layering productization, product branding, and brand platformization, a product will be transformed into a lifestyle, and brand equity will be formed in multiple fields, which will be transformed into brand value. He suggested that SMEs could use e-commerce platforms to achieve digitalization.

　　 Brainstorm, innovate, collaborate and build a new future

　　 In order to effectively integrate multiple resources, link upstream and downstream collaborative innovation, promote Jingzhou textile and clothing enterprises to deepen cooperation in technical innovation, product matching, market development and other aspects, and achieve high-quality development, in the "New Wisdom in Ancient City Dialogue Salon" link, the winner of the "Golden Summit Award", the highest award of Chinese clothing design, the president of Guangzhou Fashion Designers Association Deng Zhaoping, Executive Chairman and Design Director of Guangdong Prillman Industrial Co., Ltd., Du Feng, President of Children's Wear Industry Alliance of Shandong Textile and Clothing Industry Association and President of Qingdao Kaili Rongtong Clothing Co., Ltd., Yu Shiqi, General Manager of Wuhu Fuchun Dyeing and Weaving Co., Ltd., and Li Zhenfeng, Deputy Chief Engineer of Hebei Jigao Chemical Fiber Co., Ltd, Xiao Ruofan, Deputy General Manager of Huansi Smart Technology Co., Ltd., made in-depth discussions and exchanges on such hot topics as Jingzhou children's clothing industry e-commerce operation, fashion design, IP empowerment, sustainable development, and industrial chain collaboration, respectively in combination with their respective professional fields.

　　 Deng Zhaoping introduced in detail the performance and application of high-tech material "Yilun 95" polyimide in combination with clothing design and R&D. The fiber can be interwoven with natural materials such as cotton, linen, silk and wool to create a new fabric, which is very suitable for children's wear. She said that good design can realize brand empowerment, and hoped to strengthen cooperation with more local enterprises in the future to help Jingzhou brand rise.

　　 Du Feng shared his experience on enterprise brand agency and IP empowerment. He said that children's wear enterprises should accurately position themselves and create their own IP to enhance their market competitiveness. In addition, enterprises should also pay attention to R&D design and quality control, so that the IP image and logo pattern will be better. In the future, Jimo children's wear will increase exchanges and cooperation with Cenhe children's wear, and carry out IP cooperation with more children's wear enterprises.