Do A Good Job In Women's Clothing Store Five Sense Six Sense, Repeat Customers Immediately Increased By 80%!

Do you know what is "shop five senses and six senses"? Maybe you do not know what this is, but you should know that many customers like to come here to shop and consume. That must be something that attracts the attention of the following characteristics.

Today, Xiaobian is going to talk to you very well, but it can make your repeat customers grow dramatically.

Five sense

The "five sense" is mainly aimed at an interaction of customers' emotion, placing consumers' emotions in a priority position, enabling consumers to feel respected and then sublimated to pleasure, contributing to the success rate of consumption.

1, a sense of respect

Everyone yearn for the respect of others. This is the first requirement of customers. So customers from the store greeting, consultation, fitting, pay the bill, finally sent out the door process, service experience must be done well!

For example, treat customers' questions, and answer them immediately and patiently and professionally. Do not neglect customers to perfunctory customers.

And one of the best ways to show respect for others is to remember their names and preferences. Especially for the old customers, can we accurately call out his cordial address? This will make your guests feel that you care about her very much and respect her.

There are many ways to let customers feel respected. As long as we pay attention to the details, we really stand at the customer's point of view to serve the customers.

2. Sense of security

Sense of security is mainly for customers who first arrive at stores. American psychologist Duncan said: 1.2 meters is the safe distance between people.

Therefore, when purchasing services, they must maintain a certain safety distance, and do not keep too tight with them, so as not to create pressure on new customers. When customers express interest in a particular style, it is not too late to guide them to the service.

In addition, whether the shopping guide is professional is also an important factor that causes customers to feel secure. For example, a good cashmere coat costs tens of thousands of yuan. If the shopping guide does not even know the relevant product knowledge, how can the customer feel secure?

3, Gao Guigan

The higher the grade and the higher the consumption level is, the more obvious the superiority is. Therefore, if clothing stores want to attract customers with high consumption ability, they must be ruthless from image and store image.

The same cashmere coat as you mentioned just now can be sold in a counter for 30 thousand yuan, and you can sell it at the roadside booth for 300! Not only hardware decoration should be in place, but also commodity display must be organized. Good display can enhance the sense of value of merchandise.

4. Comfort

Speaking of the decoration of the shop just now, we should not only create a sense of nobility for our customers, but also make our customers feel comfortable.

For example, is the passageway design convenient for customers to walk? Is there any privacy in the fitting room and is there a fitting slipper? Is there any tea or magazine in the rest area? Even softness and hardness of sofa should be customized according to brand positioning.

5, pleasure

Everyone is very happy when he is praised and affirmed by others. Therefore, shopping guide must be good at conversation and become a very good speaker. The key to speaking is to make customers happy.

To do this, we must learn to praise others. A mild compliment can make people feel happy and let the customers feel that the money is worth it. But praise must not be excessive, to grasp the discretion, otherwise it will backfire.

Six sense

"Six sense" is to interact with consumers from the material level, from the atmosphere of the store to the mental state of the salesperson, and to the display price of the merchandise and other related information to the consumer's perception.

1, attractive vision

If a person wants to make friends with you, your first impression of the other party accounts for 90%. After all, no one wants to associate with a slovenly person.

Similarly, clothing stores see everything in the store, including the atmosphere in the store, the indoor environment, the sanitary condition, the display of the articles, the hygiene condition, the image and quality of the shopping guide, and so on.

For example, the light must be soft and not too dazzling. The visual stimulation of bright light can have a great impact on the first impression of the customer.

2, pleasant hearing

Customers need a quiet environment to relax their minds and receive professional services for shopping guide, so they must sound well when decorating, especially in the busy neighborhoods.

In a noisy environment, customers' mood will be greatly affected, and they may not be patient enough to try out clothes.

At the same time, when speaking, in addition to using polite and civilized language, shopping guides should pay attention to their volume and try to speak softly to make customers feel familiar.

3, warm touch

All the things that customers touch in the store directly affects the guests' feelings. For example, if guests enter the shop, if the hot water is too hot to drink immediately, the guest will immediately think that the shopping guide is careless.

Especially high-end brands, we must pay attention to the details. For example, is the slippers in the fitting room sterilized? Is the comb clean? To do retail is to make details, details decide success or failure.

4. Comfortable smell.

Clothing store is also a public place with a lot of mobility. We must keep the air in circulation. We must not be too stuffy.

Shops in the winter and summer indoor air conditioning to heat, the room will inevitably smell, especially when entering the first place is very obvious. If this is not noticed, shops will be greatly reduced in the eyes of customers, so proper use of fragrance is a good way to enhance customer experience. Many big brands will even customize the unique smell of this brand.

In addition, shopping guides try to avoid stimulating foods such as onions, garlic, ginger and so on during their working hours.

　　 5. Delicious taste.

In recent years, the collection store mode is very popular. Shop is not just a place to buy clothes, it has evolved into a collection of lifestyle.

In the store, customers can not only buy clothes, but also offer various kinds of handmade coffee, baked dessert, fruit juice and so on to customers. Some shops will specially open up a leisure area to make coffee bar, so that customers can have a rest and be in a daze.

Therefore, customers buy such a happy lifestyle, not just homogeneous products.

　 6, beautiful perception

The sixth feeling of guests is also the customer's subconscious, the sum of all feelings. Customers can judge your store value by this kind of consciousness.

If we feel the excitement of the guests mentioned above, they will think that the service, environment, atmosphere and so on are suitable for themselves, and they will often patronize them, thus becoming our loyal customers.