Costco, UNIQLO Stores Are Hot Behind Business Or Business Planning?

In the morning, the store was overloaded in the morning, and the store accepted the recommendation of public security to suspend business. The hot spot that the retail store had not seen for a long time appeared in August 27th. The second largest retailer in the United States and the seventh largest retailer of the world (Costco) opened on the mainland's first store.

Over the past two years, the offline stores have generally been in trouble, and many foreign retail outlets have withdrawn from China, closed down for business, or bought and sold a dismal answer. In the declining environment of the industry, Costco and the UNIQLO library, which had been grabbed by the media as a result of the joint venture, have attracted much attention as a "heterogeneous group" in the industry.

In June, New York street artist KAWS and UNIQLO's joint fund were looted in many places. A clothing industry researcher said that this is a brand marketing event, with the help of recognized cultural fashion and cultural figures to stimulate consumers' emotional buying, and through the "IP fever" and "fans economy" combined with hunger, thirst, marketing, manufacturing, crazy rush to buy.

As for Costco, the company that makes the world's second largest retailer through membership and low gross profit margins is known as "large quantity, high quality and low price". According to official sources, the prices of Costco non food department stores are lower than the market price of 30% to 60%, while the food category is 10% to 20%.

On the day of the opening ceremony, the ace of luxury goods - Hermes was snapped up instantly, and only 1498 of Moutai and 37.9 of the roast chicken were sold out.

From customers fighting for the UNIQLO joint T-shirt to fight, to Costco opened five hours, announced the suspension of business. What do you think?