2020TCE Clothing Custom Exhibition Clothing Custom Shop: "I Am Too Difficult".

Preface: 2020TCE clothing custom exhibition is held on March 29-31 at the H3 Pavilion of Shanghai World Expo exhibition hall. Welcome to visit! This article will give you some share of the doubts from the clothing custom shop. Thank you for your attention to 2020TCE clothing custom exhibition.

"I am too hard"... The most recent mantra from a trembling voice seems to be very popular in all kinds of industries, especially for those who work hard for customized shop owners.

1 and 2019, according to the statistics of the National Bureau of statistics and the Ministry of civil affairs, from the national perspective, the marriage rate in 2018 was only 7.2 per thousand, which has reached a new low in the past 10 years. More data show that China will break out in the 2020 singles crisis, more than 20 million people will not get married! Unable to make these new people's gowns, the whole nation plunged into fear 2020.

2, "shops have just entered the right track, counting the list of transactions before the time, and removing the cost of fabric, processing fee, express delivery and rework, in fact, there are very few surplus profits."

3, "obviously I have done all kinds of things, there is nothing wrong with store experience and after-sales service, but the rate of repeat purchase of old customers is still so low?"

4, "God, why do I have to run with other people? Ah ~ heartache...

At the same time, the clothing custom shop has always been on the front line, serving thousands of consumers. Of course, it will also face all kinds of big and small problems. It is also a common topic in the industry. Is it to avoid it or to welcome and challenge it? In fact, there are many interesting ways to play in the industry.

1. The market demand of the rapidly decreasing proportion of newcomers is decreasing.

Earlier, consumers' awareness of the custom shop on the street is more about the high standard activities such as wedding, banquet, and so on, and then enter the formal style custom shop to enjoy the service. Now, clothing customization has gone to the public. After eating and drinking, it is the pursuit of self image. "Nothing is more important than face, and clothing is the second face of a person."

The reduction of the proportion of newcomers is more influenced by the shops specializing in wedding dress service. In this situation, the custom shop can not just focus on the new people, and the middle class consumers are the main source of power. Then, we must introduce new blood. Many enterprises have started playing games to supplement the store products. They used to make only some men's wear and some women's clothing.

The increased category can be produced by the third party cooperation. Just like the 2019TCE clothing custom exhibition, many women's tailored businesses replied: "there are many custom shops will take some of our women's clothing to absorb the eye. It's probably accompanied by Mr. Wang to customize the wife of the suit and buy it when you see it." I think this should be a good "routine" too.

In addition, in the last issue of the "one city series", the story of "Unreal World dust world advanced customization" in Nanjing is also a small shop in the beginning, and how to forge it into a modern scale, and the "play" method can have a good reference.

Two, the confusion caused by the supply chain cost relationship?

This is a problem that is never solved. The cost of fabric and processing is expensive, and consumers will never pay for your high cost service. Both of them are trapped in a "dead circle".

Here, Xiaobian actually wants to say that customization seems to be a high income industry, but at the same time it is a matter of feeling, because love, professionalism, ingenuity, and all the rewards, time will give you! But how to choose and adjust the relationship between the supply chain, TCE clothing custom exhibition site many brands may give you some help and choice.

In April 2019, the TCE clothing custom exhibition broke through 15013 people on the first day. There were 271 exhibitors in the apparel custom supply chain, which solved most of the problems of customized enterprises and helped many customized stores find their way.

Three, about the difficulty of returning customers to custom stores?

"Early customised customers enter the custom shop. They will not doubt the quality of customization first, but their understanding of the price will result in a high expectation. Whether they choose one thousand and ten thousand clothes, their expectations are the same. They will think that the concept of a custom made garment must be closely integrated. So when the expectation is very high, we may not accept the error of our product even within the normal and reasonable range. Mr. Liu once wrote this.

This is often a "drop in experience", which will lead customers to no longer purchase. In view of this problem, in the first phase of the "one city series", Liu Lao Liu, who had shared his mind with his heart, left his original view.

Four, the problem of brain drain in quantity division?

I always hear customers say, why do I keep the quantity division teacher running away with others? He broke a sum of money, but finally he helped others to have a weight division.

This seems to be a matter of talent management. It is not always the case. The volume teacher seems to be a simple quantity. When he takes up the measuring ruler, he has already started communicating with the customers, which has determined the customer's experience, even affected the upper body effect of the garment, and has to butt up all kinds of problems of the factory. Generally speaking, the volume teacher is a very important position, but it is also a very emotional position. Professional people do professional things, at the very beginning, they have to see the right eye. Time will prove a deep love for clothing.

More problems, such as store operation, brand building and solution of volume problems, will never cease to be thrown into the minds of all of you. Even people will say that the consumer consciousness of the public has not been fully adjusted, which is a challenge for the increasing number of custom workers.

In addition to the Face To custom supply chain, TCE apparel custom exhibition has been trying to wake up the customization consciousness of C consumers. In 2020, it was grafting fashionable costumes such as fashionable and interesting, gentleman elegant, creative landing, technology intelligence and so on, gradually innovating the industry experience, showing the charm of clothing customization perfectly, attracting, influencing and changing people's views on traditional clothing consumption patterns.

TCE clothing custom Exhibition

29-31 March 2020

New and old customers in hot enrollment!!!

H3 Pavilion, Shanghai Expo exhibition hall