Brand Women's Wear Shop So Site Selection, Only High Performance! !

Whether in a busy commercial street or in a high-end shopping mall, we always notice this phenomenon inadvertently.

Although the difference between stores is not far away, however, some stores are full of popularity, and there are long queues at checkout offices, while some stores are crowded. Occasionally, there is a two customer patronizing.

On the surface, there is no special difference. The image of shopping guide is also very good. The decoration is gorgeous too. Even the price is not too expensive. What is the result of the difference?

In all things, we should stress a "time, place, benefit and harmony", and business is no exception.

Before starting a new store, do enough homework.

Generally speaking, we should consider the following factors in developing new stores:

　　 1, reasonable distribution of sales network

We should conduct research on the blank market and other markets that have been developed but need to be further developed.

Investigation of local consumption capacity for the same industry brand

Investigate the number of local brand businesses and the number and situation of local brands.

Investigate the business district where local consumption products are concentrated on the same industry.

What are the leading products and unsalable products in the local business district?

Predict our brand's influence and sales force in the local market.

Layout of blank Market

Determining the marketable brand market

(...)

For areas that have opened up the market but are not operating well (for regional agents), it is necessary to re examine the existing customers' operation and the expansion of terminal stores. If the situation is not ideal, they need to communicate with the agents in their respective regions to further develop the market.

2, business circle market industry analysis

The industry analysis of business circle market includes:

? understand the pillar industries of the regional business circle. The purpose is to understand the economic level of the local business circle.

How much does the industry occupy in the business circle?

Know what the market share of your product is and how competitive the brand is in the local market.

3, regional brand competition analysis

Competitive brand analysis includes:

Product positioning of competitive brands

Market positioning, market awareness and advertising strategy of competitive brands

Competitive brand's product advantages and core products

What are the competitive advantages of competitive brands?

What is the competitive brand's operating area, business hours and passenger flow? (time periods: Monday to Thursday, Friday to Sunday, holidays)

Competitive brand: the most successful way to promote sales

What are the unique features of competitive brand layout and display?

What is the level of field management of competitive brand and the comprehensive quality of employees?

If the funds are limited, just start business and have no experience, so choosing the best location in the prime location is not the best choice, because the pressure is high, and the lack of management skills may be fast but fast.

Under such circumstances, it is a good choice to select a typical group of people in the second tier business circle.

Brand women's wear shop so site selection, only good results!

1, watch the passenger flow.

* look at the volume of passenger flow.

Is the larger the flow, the better? The answer is not necessarily.

Usually in the process of shop location, many people always want to find the most concentrated area. The larger the passenger flow is, the better the area is. Even some people look at the rent. The more expensive the rent is, the better the shop will be.

In fact, these understandings are rather one-sided and general. They are likely to lead you into a trap: Leasing expensive, high cost and large traffic volume. However, if the passenger flow does not match the core customer group, it may result in a high rate of entry, low transaction rate and low profit, and the result will be no more than enough to make ends meet.

* look at the quality of passenger flow.

In this regard, we can see the entry rate of competitors' stores and understand the adaptability of similar products in this area.

If there is no big problem with the competitors' doors and windows and lights, but the rate of entering shops is very low, in fact, it has already struck the alarm bell for you: is there any problem in the adaptability of this street to the target consumer groups?

Of course, it can help you to compare the entry rate in the subsequent operation of the store, so as to effectively find the difference in business.

Therefore, the passenger flow is important, but more importantly, the passenger flow in the lot is not the effective passenger flow of your product, that is, the target consumer group.

2, look at neighbors

* look at the neighbor's identity.

If your store is next to your high-end brand, your identity will also increase.

* look at the neighbor's relationship.

The relationship here does not refer to the interpersonal relationship between the brand and the neighbor brand, but whether there is a certain correlation between the brand of the neighbor and our brand customer group. Sometimes, though they are not the same industry, but they may have the same customer group, then neighbors will be equally effective for you.

* look at neighbors' achievements

The overall business climate determines the mainstream location of passenger traffic. The performance of neighbors also indicates the trend of future store performance.

Location is more important than the shop itself. Business environment is the surrounding commercial facilities and the corresponding supporting facilities, such as catering establishments, entertainment places, etc.

Modern business is becoming more and more popular in one-stop shopping mode. Nowadays, consumers are more and more interested in shopping conveniently. This is also the reason why so many Taobao stores and e-commerce shops are getting more and more prosperous.

　 3. Look at the moving line.

The key is to see the convenience of customers in and out of stores. If the doorway is too high or too low, will the doorway obstruct the customer's walk?

For example, in the stores that I visited, there are very beautiful stores, but there are 12 levels of high order at the front of the store, which to some extent discourages customers.

Moreover, our customers, especially those who have no definite purpose in shopping, are likely to be too lazy to crawl when they see such high and many steps.

Do not belittle these steps, it may let you and sales opportunities pass by.

　　 4, look around

* are there trash cans and public toilet around?

If you have such a thing beside your shop or at the door, you will not be able to please customers, especially the products that are related to art and fashion, which will be even more unpleasant. It will create bad associations for customers.

So be careful that these facilities are too close to us.

* there are no billboards, trees or buildings to shelter.

If there is a large billboard in front of the shop to block the door, or many years of big trees and prominent buildings, all of these will have an impact on the door of the shop. Similarly, the sales rate will also be affected by the customer's entry rate.

In addition, if the sidewalk of the shop is too narrow and the traffic flow is heavy, pedestrians also need to remember the traffic flow on the road while they are walking.

Relatively speaking, the location of the corner is always ideal, at the intersection of two streets, the corner effect can be generated.

The advantage of the corner position is that it can increase the area of window display; two streets converge on the flow of people, and there are more pedestrians patronizing; the crowds can be eased by more than two entries.