Women's Clothing Store New Store Opening Should Pay Attention To What New Store Opening Sales Promotion How To Do.
Immediately will enter the golden nine silver ten clothing peak season, many female stores will choose to open shop at this time, so that we can seize the second half of the holiday sales peak, let the clothing store performance doubled. Many women's bosses want to start selling the first gun during the opening of new stores, so that more customers will know your shop. What should we pay attention to when the new dress store is opened? What should we do to promote sales in new stores? Below is like a concubine dress to share some important points.
What should we pay attention to when the new dress store is opened?
1. Before opening
A new store will take a long time from preparation to practice, and before the opening of the shop, the clothing store should do a good job in setting up a store. It can be carried out through the way of issuing leaflets and infiltration of community activities; it can also rent commercial heart advertising floats for a week before the opening of the shop, and guide the consumption stream, and cause some disturbance to the nearby cosmetics opening activities. It can also spread news of the opening ceremony through various social platforms. There are more than twenty people who pass the news on one pass and more people know. When the new store opens, there will be more people. When the atmosphere is lively enough, it will attract more consumers, so that the new store will have a good start.
2, training and management of clothing store shopping guide
A new shop is open, even if it does not do activities, it also needs employees. Especially for clothing stores, shopping guide is essential, so before new stores open and open, they must do well in the management of new employees. When choosing shopping guide, the new store should have more mature management personnel, but if it is not comprehensive and new people are in the majority, then we must pay special attention to training, constantly explain various processes, and even have simulated exercises, so that new people can understand how to deal with various situations quickly and accurately.
3, clothing store layout
The layout of the store refers to the way of interior decoration and product display. On the day of opening, it is necessary to ensure that all kinds of clothing are properly displayed, and there is not much trouble because of the problems of clothing display. It is best to enable consumers to clearly see the clothing in the store, to put the new products in season or to put the clothes in a prominent position, which is more conducive to consumers' choice.
Women's clothing store new shop opening promotion matters needing attention
When it comes to how to attract consumers, most people will definitely think of promotions, promotions with various discounts or small gifts to attract consumers' attention, so as to ensure the rate of entry and turnover. In the traditional sense, this is a good choice, but promotion can not be blind. After all, for new stores, it has just started business, and there are still many things to do well, so we should pay attention to a lot of things when promoting sales.
1, promotion must be planned.
Every promotional activity in the store should be consistent with the annual marketing plan, not at random, but not with the head and the passive. Otherwise, it is very likely to be thankless. In other words, the annual promotional activities of the clothing store should be well planned and budgeted, so that the best input can be achieved. We must plan well before we can promote sales. We can not promote sales in order to promote sales.
2, sales promotion should have bright spots.
With more and more clothing stores and more and more fierce competition, there may be several stores promoting sales at the same time. And for new stores that haven't yet stabilized their customers, only more bright spots and innovative sales promotion methods can attract consumers more. Therefore, it is better to think of some relatively fresh ideas when doing sales promotion.
3, promotion must be implemented.
Every sales promotion can be concluded in a perfect way. It is inseparable from full preparation and execution. After thinking of creativity, we must conscientiously implement it and arrange all aspects. We can not just prepare well without proper implementation, nor can we rush to implement it without preparation.
4, promotion efforts should be appropriate.
Promotion is a knowledge, and the first promotion of a new shop does not need to be too urgent or violent. It does not require "bloodletting" at any time. It is necessary to let consumers feel that the clothing and price in your shop are balanced. Do not "push" for the sake of "sales", but do not get too astringent.
These are all the contents of the new store opening business that women's dress shop is like to enjoy. If you want to see what the new store sales promotion is all about, I hope you can help ladies' franchisees to play a role in the new store opening activities. I wish you all a prosperous business and a big sale of clothing.
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