3 Days To Clear 1000 Pieces Of Goods A Lot Of Super Practical Super Effective Skills.

For the clothing industry, the most inseparable topic at the end of the summer is the Qing - the library!

Seeing that there are seven hundred or eight hundred stocks, activities have been engaged for two weeks, the effect is getting worse and worse, employees are tired and unable to speak all day long, and the negative emotions are getting bigger and bigger. Still unclear?

"Single season inventory is cleared in a single season, and inventory is cleared in a single year."

"At this time, it is not clear in the coming year, and the coming year is still unclear."

The inventory in summer must be cleared before autumn, because it will affect the normal sales and affect the mood even after the autumn and next year. Secondly, the depreciation rate of clothing is very fast, so it is best to be solved in the season.

In addition, there are many common mistakes in the end of season promotion: for example, relying on natural stream of people all the time, such as a set of activity plans to do the job in the end, such as a stock in the end, such as a lack of clear objectives, one to the end.

Therefore, there are certain technical requirements for inventory clearance. How to plan? How to achieve it?

1, how much discount will it be?

No matter how much 300 or 30, 1000 or 300, buy one get one, buy two to send one. In the final analysis, it is still a matter of a few discount.

In the promotion and publicity, the more direct and crude the expression is, the more customers will buy it.

The intensity of activity discount is 70 percent off, 30 percent off or 50 percent off, which is mainly determined by surplus stock and future sales potential. If the current normal sale is expected to be 20 pieces per day, there are still four hundred or five hundred stocks in the summer wear, so there is no need to do inventory clearing activities.

At this time, it is unnecessary to look at the next store. Even if he hits ninety percent off, he will not have to discount the shop next door. If we have a low discount next door and we have no inventory pressure, why do we have to dispose of it with him?

Therefore, the intensity of discount depends mainly on its own stock pressure.

　 2, how to set the pace of promotion?

In short: no pressure, no need to do; pressure is small, do a round; pressure is big, do a few rounds.

If there are very few stocks, for example, starting in August 15th, 5 days, a week will be able to solve.

If the inventory pressure is high, we should consider the problem of rhythm. For example: in the autumn of August (the company's autumn clothes, in fact, many summer wear), his main sales are from September, so there are still half a month left to clear the summer stock.

How to divide the pace in the next half month? You can make a round of the weekend, stop in two days, and then do the next weekend for another weekend. Of course, you can keep doing it, such as doing A activities this week and B next week.

3, how to do the incentive plan?

All communication and coordination work must always be considered from the other side's point of view.

Take a look at your employees at this time, whether you are happy to face the customers, or are you going downstairs to do mechanical sales?

The end of season goods activities can not be separated from the joint efforts of the salesmen. But from the staff point of view, the clothing discount is low, the activity is much more, the customer unit price is also low, the staff will think: then I have a heavy workload, but the Commission is low. Will employees resist this time?

Therefore, we must do a good job of incentive mechanisms, such as the deduction point increased by 1 to 2 points before, every promotion of a reward of more than 200 yuan 20 yuan, and so on.

Only in this way can the salesman be encouraged to take the initiative and try his best to promote sales. The employee status and the final effect will be different.

4, do we need to talk about "commodity strategy"?

If there are 200 pieces of inventory waiting to be cleaned up, is there a total of 200 items hanging at one time, or 100 pieces first, then 60 pieces are sold and then 40 pieces are hung?

It must be the latter.

First put 200 pieces, the first sold 60 pieces, must be the best selling goods, the rest are generally good sell B goods, and the most difficult to sell C goods.

First put 100 pieces, first sold 60, of which 30 are the best selling goods, and the remaining 30 are generally good B goods sold. After the 60 pieces are sold out, the remaining 100 pieces will be left. At this time, the best selling goods will be supplied. At that time, the impression will be totally different.

It didn't sell very much at the beginning, so the rest were very bad, because the customers could not pick out the good ones, so they left quickly.

So even if it is inventory, we must separate the band to get goods. If there are good quality products, we can promote consumption, slow down the speed of customers and enhance the length of stay.

Good promotion strategies and methods can not only bring short-term inventory clearance, but also make customers feel: Wow, this shop has almost every week new models. In order to better enhance customer stickiness, we should integrate clean inventory and lively atmosphere.

As for inventory, there are many practical and super effective techniques. Welcome continuous attention. There will be more and more ways to share with you.