Head Knitting: To Develop The International Market, Ability Is The Bottom Line, Exhibitors Are Channels.

In the domestic consumer market, the textile and garment enterprises that are well known to the public are mostly concentrated in the three terminal industries of clothing, home textiles and industry. Textile enterprises located upstream of the industrial chain are not known to consumers because they do not relate directly to consumers. However, it is these textile enterprises located upstream, which provide strong support for the steady development of the terminal industry.

This period let us walk into the China Textile and clothing trade exhibition (Paris) brand area brand enterprise. Ji'nan head knitting Limited by Share Ltd.

The knitted Limited by Share Ltd of Ji'nan head of state is one of the knitting enterprises located in the upstream of the industrial chain. The company is a large state-owned enterprise, formerly known as the Ji'nan knitting factory. Its factory was established in 1958. It is the backbone manufacturer of China's knitting industry. It has a one-stop production capacity and strict quality control system from yarn, fabric, printing and embroidery, plate making to garments.

It is necessary to make good use of its equipment if it wants to work well. Whether it is a textile enterprise or a knitting enterprise, manufacturing capacity is the foundation of its production. Therefore, manufacturing or importing high quality production equipment is the foundation for improving production efficiency and gaining market competitiveness.

The head knitwear has 2 knitting production workshops, including 200 round knitting machines, small circular knitting machines and other knitting equipment, 2 dyeing and finishing workshops, and 7 underwear production workshops, including brothers, Pegasus, Sen Mei, big and so on brand clothing equipment. Thirty 00, 000. In addition, the company also has tailoring workshop, printing workshop and other professional production space. With this advantage, the company's own brand "head of state" is a well-known trademark in China. Its products sell well in more than 20 provinces, municipalities and autonomous regions in the world, and they are sold to Japan, Europe, the United States, the Middle East, Australia, China, Hongkong and other countries and regions internationally.

In addition, the head of the company passed WRAP global garment production responsibility organization, DISNEY certification, GMP certification, HBI certification, ISO9001 international quality management system, ISO14001 international environmental management system, OHSAS18001 international occupational health and safety system certification.

Because of having international customers and having passed a number of environmental certification, the head of the knit company has a strong foundation for developing the international market.

It is worth mentioning that the head of knitwear has established a market-oriented new product development and technological innovation mechanism, developed health care underwear, soybean protein fiber underwear, active printed pajamas, cashmere underwear, warm underwear and other products. In recent years, it has continuously introduced the patented products of fox fur inner garment, women's special underwear such as "Ha shoes and trousers", and has won the welcome and love of consumers.

The market is changing. Enterprises need to respond positively.

The head of the knitted Limited by Share Ltd of the Ji'nan head of state said that the Japanese market accounts for a larger proportion of the company's business structure, but because Japan cancelled its import preferences to China. tariff And other factors hindered the company's business. After careful consideration, the company leaders decided to turn their attention to Europe and the United States, vigorously develop the European and American customers, ensure the export share unchanged, and increase the development of domestic brands.

The person in charge said that the European market has distinct characteristics: first, the retail terminal is controlled by a large number of retailers such as professional chain stores, department stores, retail stores and electronic commerce platforms. Most of the imported goods are supplied by Asia. Enterprises that want to expand the European market can choose suitable channels. Second, European retailers have strong social responsibility and environmental awareness. Therefore, the HBI certification, WRAP certification and DISNEY certification will be very helpful.

At the same time, the current macroeconomic situation at home and abroad is more and more complex and severe. Various unstable and uncertain factors interweave. Compared with the same period in 2018, China's exports to the EU, Japan and ASEAN have declined. In view of this situation, the company leaders said that the more difficult it is, the more time to think of ways. The response of private brand "heads of state" is to actively upgrade the supply chain efficiency of the industry, carry out product research and development, innovate, and enhance brand awareness.

Take part in Paris exhibition, open a door

In developing the international market, the head of the knit will not fight without preparation. He said that the head of the knitted company has been engaged in underwear for over 60 years, and has its own cotton mill, which can complete the one-stop production process from spinning, weaving, dyeing, cutting, printing and embroidery to garments, which can meet the needs of customers' personalization, mass production and high quality.

If we say that having strong manufacturing capacity is the foundation for the development of the international market of the head knitting, then the exhibition is the channel for the head of the knit to open up the international market and open up a reputation.

The head of the company said that after market research, the company finally chose the China Textile and clothing trade exhibition (Paris) and the Paris international clothing and apparel Procurement Exhibition. The Paris exhibition is currently the largest exhibitor in Asia, exhibiting the largest number of exhibitors, the best trade effect and the most stable development trend. The number of exhibitors and repeat exhibitors have been increasing year by year. "As a new friend of the exhibition, the head of state will debut in Paris on 16~19 September this year. We hope that through the exhibition, we can enhance the company's exposure and dissemination degree, enhance the corporate image and enhance the quality of customers.