How To Prepare The Clothing Store Before The Promotion Of The National Day Clothing Store Is More Appropriate.

For many clothing store owners, actually solving holiday preparation is really a difficult problem. As a clothing business, first of all, what factors should be analyzed during the festival, which will affect sales, and according to the extent of its impact, combined with the actual market, so as to make a stock arrangement, often can achieve a suitable inventory. Next, let's see how to stock up before the promotion of the national day clothing store.

For holiday preparation, perhaps many dealers have had a depressed experience: because of poor planning, insufficient stocking, when the fastest selling products, inventory, but found that no product can be sold, really is the key moment "chain", the earned money is not enough to make people sigh; on the contrary, some dealers, because of the market situation is too optimistic, before the festival carried out a large number of inventory, resulting in inventory sales, resulting in product backlog, after the festival, and had to bite the teeth to deal with, so that people are very "hurt."

From this, we can see that the holiday can not be overstocked or too small, but it should be moderate. Then how can we find a reasonable balance of stocking?

　　 What are the factors that affect stocking during festivals?

1. Weather

Although festivals are roughly the same on time each year, sales of holiday products are likely to depend on the weather. "If the weather is better, the product may focus on the outbreak". If you encounter a bad mood in the sky, when it rains or snows, it may make sales fall into a low ebb. Therefore, before the festival, we should pay attention to weather forecast, make reasonable stock according to the weather conditions in the locality, and avoid the risk of overstocking as far as possible.

　 2, the level of local economic development

There are more and less holidays for distributors, and the combination of local economic development and high level of economic development often means that holiday buying power is strong, and there may be a sales climax. Therefore, it is necessary to "dig deep holes, accumulate grain extensively", make warehouse preparation and bulk stock work. At the same time, according to the level of local economic development, we can also optimize the product structure, that is, during the holiday season, we should have more middle and high grade products to maximize the profit of the market. On the contrary, for the regional market with relatively backward economic development, it is necessary to have a moderate amount of stock, especially for medium and high grade products.

　　 3, fashion

Many products can break through during the holiday season, often due to the media rendering, enterprise terminal, so as to give people a "hot" momentum or atmosphere, coupled with the majority of consumers have a herd mentality, therefore, it is easy to let the high rate of production, terminal promotion of active products appear centralized purchasing phenomenon.

　　 In addition to the above external environmental factors, the following enterprises' internal environment will also affect the stocking of dealers.

1. logistics distribution

Due to factors such as weather, concentrated transportation and holiday vehicle outage, during the holiday season, if the logistics distribution is not well coordinated, it will affect the stocking of dealers more or less. Therefore, dealers are required to make use of self introduction and advance delivery before the holidays to avoid shortages and shortages due to insufficient transportation capacity.

2. promotion policy

According to their own national day sales promotion efforts, the number of product sales is estimated.

Then, apart from the above factors, how much stocking should be stocked by dealers, so that they will not be overstocked, resulting in backlog and less stocking, resulting in a shortage, thereby affecting money making? Here, I take the FMCG holiday market as an example to discuss the specific issues of holiday preparation.

In fact, there are many holidays and lots of products. There is no fixed formula to set it up, but many dealers take a reference to the 1.5 times safety stock rule commonly adopted by the fast moving consumer goods industry.

1.5 times the safe stock rule can be used as the main reference for reasonable stocking of dealers. In fact, it is also an effective safety stock principle summarized by many enterprises and dealers. According to this principle, the quantity of stocking is often reasonable, which can ensure that customers maintain the right quantity of stock and avoid breaking goods. With a certain inventory, they can meet the demand of holiday market, so as not to miss any transaction opportunities. The 1.5 times inventory principle can help dealers effectively use warehouse and capital, and do not bring the backlog of goods, funds, warehouses, etc.

How to use the 1.5 times inventory method to calculate the inventory of dealers? The following are the specific steps and methods:

1. the actual sales volume in the last period = the stock in the previous period + the purchase volume on the previous period - the current stock volume.

　 2. customer safety stock should be Equal to or equal to The actual sales volume of customers during the last visit period. To ensure that goods are not overloaded, the safety stock is generally equal to 1.5 times the actual sales volume of a visiting cycle.

　　 3. the quantity of the customer's stock = the number of safe stock - the existing stock.

That is to say, the reasonable quantity of stock is [[up to date stock + purchase volume]) the inventory]*1.5 times this period inventory.

But the 1.5 times safety stock rule is usually more suitable for the regular sales cycle, and it is flexible for the holiday market. Factors that need to be fully integrated are:

1. in the calculation of the quantity of stocking. Because the festival is different from the past, therefore, during the festival, the sales cycle should be stocked at least 2-3 times as usual, so that it can not be out of stock or out of stock.

2. adopt holiday sales growth rate method. That is to say, referring to the growth index of holiday market over the years, we roughly estimate the quantity of stocking in the current market. For example, if the sales volume was 100 last year and the holiday sales growth rate was 30%, then the minimum number of stockings should be 130 this year. Why should it be the least? Because it should also consider the industry growth rate, market growth rate and so on.

In short, how many goods should be sold in the holiday season, and combine the market realities, fully consider the external environment and the internal environment of the production enterprises. Only by accurately grasping the market demand trend and fully combining all the links in the downstream channel, can we measure the rice pot as a distributor, so that it will not overstock, so that the backlog will be damaged, and it will not be enough because of the lack of stock.