You Must Know A Few Points To Note That Women's Clothing Stores Are Easy To Lose Money.

In recent years, many women's shop owners are always complaining that the business of women's wear is getting worse and worse. Yes, many women's wear shops are left behind, and some even shut down. But there are many more women's wear shops, making less and less money. What is the reason for such a situation in women's clothing stores? Today, sesame e cabinet dress ladies summed up several women's clothing store minefields, novice can light the road, old hand can compare reference, we must not miss!

1. Choose sites too hot or too cold.

Before opening a shop, you need to consider how to choose a site. Make sure that you choose the address here.

Avoid hot: too prosperous areas, funds will be too high, for the new line of small white pressure is too high, and competition is too big, their own advantages are not obvious.

Avoid cold: just opened shop, the store has no fame, but also in the place where no one is smoking.

Suggestion: choose a price that is more expensive within the scope that you can afford. There must be a steady flow of people around it.

　 2, blind discount

Most of the time, shopkeepers will have such a misunderstanding. They can't sell things in stores. They are crazy about discounts. Such a practice is very dangerous.

Although the inventory can be cleared up quickly, the corresponding benefits will be greatly reduced. If it is a high-end brand positioning, it is easier to reduce the brand grade. In the long run, it will hurt the brand very much.

Suggestions: developing a discount promotion plan, and when to discount it, can not only cultivate customers' good habit of consumption, solve the backlog of inventory, but also improve customer satisfaction, without affecting the grade of brand.

　 3, the quantity of stock is too large.

There are a lot of friends who open clothing shops, when they buy goods, they are prone to make a mistake: they want to put all the same type of code into the whole. As a result, the backlog is becoming more and more serious.

Purchase with subjective preference and bias: first, think expensive is good, low price is rubbish. Little does it know that different business environment needs different prices of clothing, the real look should be the price performance of clothing, that is, at the same price level, the difference of clothing quality and workmanship, price is just a reference. Two: costumes are not good looking and ugly, but they are just right for you. You think that clothes that are good looking may not be seen in other consumers' eyes. This is related to personality and preferences. Therefore, the principle of goods and quantity should be low, so that the market can decide demand.

Recommendation:

1. before purchasing, you can do related research: what are the popular elements this year? What is the fashion of this year? Well done homework can save most of the useless work.

2. when you purchase, you can choose a small number of items, do trial marketing in the store, replenish the goods according to customers' preferences.

　　 4, sold out, no sales.

Many clothing store owners tell the cat that making clothes is not simply selling. Can your new customers become repeat customers, and how well you sell them? Many clothing owners think that they will be all right after they sell their clothes. The transaction is only the first step to cultivate brand loyalty, promote consumption again, consume many times, and bring customers consumption to be a qualified clothing store owner.

Recommendation:

1. provide a perfect return procedure to solve the vast majority of customers' problems after buying clothes.

2. create a platform that can communicate with customers, such as WeChat group and circle of friends, regularly release some maintenance knowledge and new recommendation, which can help customers better maintain clothes, enhance interaction and improve customer turnover rate.

　 5, lazy, wait for business to come.

I believe many clothes store owners are like this: when a guest comes in, he says, "look at it, see it and try it on," while he still sits on a stool and plays with his cell phone. How can we keep the guests and sit down in the business without opening the shop? Of course, many guests do not like the boss's bothersome, but as a clothing store owner, he should have a few words with the guest. Maybe he will continue to pick up clothes in your shop next time. There are also many clothes store owners looking at the bad weather and simply not even going to the shops.

6, stingy, save money, do not turn on the air conditioner.

There are also some sisters who really want to criticize the shops, which are too economical!

In winter, you may not want to open the warm air. In summer, you may not want to turn on the air conditioner. The customers are getting more and more uncomfortable. If you want to see the warm weather on a cold day, who else is willing to change clothes in your store? Shop is for making money, not for saving money!

7. There is no music in the shop.

Data show that music store customers stay at a higher rate than shop without music. 15%, enjoying music in the store can greatly enhance the customers' experience of shopping.

Recommendation:

1. there can be music in the shop.

2. play music according to shop tone.

3., sound should not be too loud.

8, the shop has peculiar smell.

They all say that they have not heard of their fragrance for a long time, but they can't feel the smell in the shop for a long time. So they must be evaluated regularly.

Recommendation: do not regularly assess the smell of the store, if there is a smell, the first time to deal with it.

Above is the sesame e cabinet women's clothing sharing women's clothing store easy to lose money several attention points, I hope you in the process of opening the women's clothing store must pay attention to avoid, wish everyone business is booming.