Cross Border Fusion And Consumption 2019 Beijing Fashion Week Held A Grand Curtain Last Night

On the evening of September 3rd, the night sky of Beijing was sparkled with bright stars and supermodels. Under the reflection of the colorful water cube, the 2019 Beijing fashion week, which was hosted by Beijing fashion and textile industry association, Beijing fashion Holding Co., Ltd. and Beijing fashion magazine, was officially opened by Beijing Fashion Week limited liability company and Beijing fashion capital culture communication limited liability company.

Director Maison, Beijing International Design Week Organizing Committee, office director, Beijing state cultural assets supervision and Management Office Deputy Director Dong Dianyi, vice chairman of the China Federation of textile industry, Wang Yao, chairman of the Federation of trade unions in Beijing, Zhou Yu Zhong, vice chairman of the Beijing Institute Of Fashion Technology, the vice president of Beijing garment and textile industry association, Beijing, performing arts committee secretary and chairman of the board, the deputy director of the office of the Organizing Committee of Beijing international design week, the party secretary and general manager of the Beijing Song Hua Culture Development Co., Ltd., vice president of the state owned Assets Management Co., Ltd., the director of the Organizing Committee of the fashion week, the chairman of the garment textile industry association, the party secretary of the fashion fashion Holding Company Limited, the chairman of the board, the representative of the brand enterprises, and the new news. Zhang Guilin, secretary and director of the state owned Assets Supervision and Administration Commission of the Beijing Municipal People's government, Chen Dong, Party Secretary of Beijing culture and Tourism Bureau, deputy secretary of Chaoyang District Committee, deputy inspector of municipal district propaganda department, and Wen promotion center. More than 400 people, including the media, attended the opening ceremony.


Zhang Guilin, secretary and director of the state owned assets supervision and Administration Commission of the Beijing Municipal People's government, pointed out in his speech that fashion is an important force to enhance the city's soft power and create the "golden card" of urban culture. Beijing fashion week as a centralized publishing and important display platform for Beijing fashion industry, since its establishment in 2016, its development speed, innovation ability and fashion atmosphere have attracted much attention at home and abroad. It has become an important landmark activity to highlight the development level of Beijing's fashion culture, and further enhance the city's fashion influence in Beijing.


2019 the director of the Organizing Committee of Beijing fashion week, the president of the Beijing clothing and textile industry association, and the party secretary and chairman of Beijing fashion Holding Co., Ltd., Wu Li, said in his speech that on the stage of Beijing fashion week this year, the classic brand that carries the memory of the older generation will show a new fashion style. The young fashion brand will highlight the deep accumulation of Chinese culture and the boundless charm of the national wind and tide with the high quality original design, and many overseas brands will make a brilliant appearance to further accelerate the pace of internationalization of Beijing fashion week and fully demonstrate the characteristics of the opening, tolerance and cooperation of Beijing fashion week.


2019 is the 70th anniversary birthday of new China. In this era of fashion, the scale and content of this fashion week have been upgraded comprehensively. With the theme of "cross boundary, integration and consumption", we will hold 32 brand fashion trends, 20 fashion events, 5 professional events, 4 Fashion exhibitions and 2 summit events in September 3rd ~10. We will gather more than 200 brands at home and abroad to create a fashion and creative display platform with Beijing characteristics and international influence. We should make full use of the advantages of Beijing and even international and domestic brands to integrate resources, accelerate the development of Beijing's fashion and creative industries, and help build Beijing's national cultural center.


The visual effect of the "2019 Beijing Fashion Week" appeared along with the guests' touching the starting ball. The grand opening of the "2019 Beijing Fashion Week" with the new posture and comprehensive upgrade is presented in Beijing.


In the name of "trace to the future"


Brand highlights


That night, since the founding of new China, the first cashmere brand snow lotus "traces to the future" 2020/2021 autumn winter cashmere knitted apparel fashion trend released for the fashion week. Coincides with the 70th anniversary founding of the People's Republic of China, and at the same time as the highlight of the annual series of snow lotus, the theme of the show is "trace to the future". Through the 70 supermodels, one to one interpretation of 70 sets of trend garments, we salute the 70 glorious history of the Republic with the unique design, culture and spirit of the snow lotus. At the same time, we also hope that through the meaning of inheritance and development extended by the "trace", we can interpret the development track of the snow lotus enterprise in the past hundred years, which represents a new starting point for the future.


The overall tone is soft and natural. It is mainly composed of grey purple, silver grey, and warm rice ash. It is collocated with cool, vibrant light green, grass green, mossy green, lotus root starch, and so on. The faint color change and texture sense give off a natural breath. Through the design of slit, slots, curling, irregular bottom pendulum and so on, it will be embellished like the freshness of everything. Smooth and rich lines with fine texture changes create a subtle natural beauty. Using small floating lines, fine needle contrast, cashmere and transparent wire combination, the material quality is displayed in subtle changes.


Under the theme of this theme, this exhibition stage is perfectly equipped with the semi permeable characteristic of the water cube site. It combines the design of high altitude and ground devices to create a vacant space. Combined with the concept of "track" of the theme of this season's conference, it creates a calm and melodious atmosphere, which combines traditional Chinese aesthetic concepts with modern display methods, which is real and moving. At the moment of curtain call, the snow on the venue and the show road is not only directly compatible with the seasonal scenes of the snow lotus and autumn winter products, but the falling snowflakes are perfectly integrated with the soft and comfortable cashmere dress. The figure of the walking figure in the snow mountain and the holographic yarn mantle in the video scene forms a state of natural and human reality and harmony between man and nature, bringing a perfect immersive experience to the guests and spectators.


Focus platform value


Brand new fashion Beijing


After three years of continuous development and growth, this year's 2019 fashion week in Beijing pays more attention to the convergence of design and commerce, fashion and technology, and cross-border resources. It promotes the diversification of the platform's value and function, and creates a win-win value chain for cross-border cooperation. This fashion week is officially opened in September 3rd. It will last until September 10th. Many fashion culture Highlands in the water cube, Fang Heng International Center, Tsinghua University, Jinggong fashion innovation park will present the fashion culture feast of Beijing fashion week.


It is noteworthy that on the stage of this year's fashion week in Beijing, Beijing representative brand bronze bull will surprise the new brand TOPNEW. The gretton green code is perfect for fashion and environmental protection through innovative technology. Raymond and iriran take the theme of "content and environment" as the closing ceremony, presenting the interaction and integration of various design elements. In addition, in from September 3rd to 6th, the 2019 fashion Beijing exhibition held at the water cube held the designer brand of Huang Jin, MI fan, Jin Ding award designer, Qi Gang and famous actor Yu Shaoqun. It will display the fashionable charm of China's national wind and tide with the original design of high quality Guofeng. More than a hundred years from the United States swimsuit brand JANTZEN, British designer brand Roland Mouret, French eco environmental protection brand ANDREA CREWS, as well as Scandinavian Danish brand ArtFusion ACE and many other overseas brands. At the same time, Beijing fashion week will also help these Shen Xiu and exhibitors brand fall to the capital business circle, and promote the development of Beijing fashion industry to branding, high-end and internationalization.


Focus on consumption upgrading


Building China's new fashion engine


2019 during the Beijing fashion week, there will be a series of splendid and fashionable activities such as Beijing fashion Summit Forum, fashion exhibition, professional competition, and salon, fashion party and so on. It will further focus on brand new development, new consumption mode and fashion new format.


As the theme of the 2019 Beijing fashion summit to contribute to the role of think tanks and contribute to the forefront of Beijing's fashion capital construction, the theme of "technology empowerment fashion will open up a new consumption era" will be held at the Art Museum of Tsinghua University, with the theme of "brand and fashion under the background of media integration". It will be opened at the Business School of Beijing Union University, bringing together many well-known experts and fashion personages. Through cross boundary thinking, we will explore the new ecology and new pattern of Beijing's fashion industry from a multi angle and all-round perspective, and provide a strategic direction for the empowering brand in the new consumption era. At the same time, in from September 5th to 9th, the 2019 FASHION BEIJING WEEK UP will take the theme of "awakening" and will create a new business format in the fashion center of Fang Heng. UOOYAA, GEMDIA, no two, mimeme&ubuntu riddle, EEKE STUDIO, A.A.Spectrum spectrum, Bai opera Bureau and other more than 100 fashion brands entered WEEK UP exhibition, participated in the brand number hit a new high. During the exhibition, there will be more than 10 theme salons dedicated to serving designer brands and buyers, effectively promoting brand development. The focus of fashion, creativity and trend of "awakening" visual feast will drive fashion consumption to upgrade again.