Focus On The Construction Of The National Cultural Center, Highlight The Value Of Fashion Culture, And Promote The Upgrading Of Urban Consumption. 2019 Beijing Fashion Week Closed Successfully.

Focusing on the construction of Beijing national cultural center.

Highlight the value of fashion culture, and promote the upgrading of urban consumption.

On the evening of September 10th, along with Beijing's time-honored brand Raymond menswear and iriran dress at the Fang Heng International Center, a new series was released. The 2019 Beijing fashion week painting ended successfully. Subsequently, the 2019 Beijing fashion week Highlights - the closing ceremony was held ceremoniously, and a series of awards such as the top ten model award, the BFW design award, the fashion brand award, the Forbidden City Brand Award and so on were announced one by one. So far, the 8 day 2019 Beijing fashion week ended.

Vice mayor of Beijing Wang Hong President of China Federation of textile industry Sun Rui Zhe Director of Beijing culture and Tourism Bureau Song Yu The deputy secretary and deputy director of the state owned assets supervision and Administration Commission of the Beijing Municipal People's Government Jin autumn red Beijing Industrial (National Defense) trade union chairman Zhou Yu Zhong Deputy director of the office of the Organizing Committee of Beijing International Design Week Li Danyang Chaoyang District standing committee, propaganda department minister Huang Xiao Wei Party secretary and chairman of Beijing Gong Mei Group Li Jie Governor of Beijing bank Yang Shu Jian General manager of first brigade group Bai fan Beijing cultural investment development Refco Group Ltd General Manager Xu Zhi , vice chairman of Beijing garment and textile industry association, chairman of white collar Fashion Co., Ltd. Miao Hong bin Vice president of Beijing Institute Of Fashion Technology Zhang Bin Hong President of Beijing Fashion Designers Association Fang Ying 2019, director of Beijing Fashion Week Organizing Committee, President of Beijing garment and textile industry association, party secretary and chairman of Beijing fashion Holding Co., Ltd. Wu Li And other leading guests attended the closing ceremony.

President of China Federation of textile industry Sun Rui Zhe In the closing speech, Beijing fashion week as the capital's fashion event is playing an increasingly important role in the prosperity of the capital culture and the promotion of fashion. The theme of this year's Beijing fashion week is more professional on behalf of the latest trend. It shows the leading effect of fashion; the all directional and multi-level fashion new ecological activities are more intensive, showing the fashion convergence effect; the fashion drainage and consumption activities are more market-oriented, showing the value effect of fashion.

2019 director of Beijing Fashion Week Organizing Committee, President of Beijing garment and textile industry association, party secretary and chairman of Beijing fashion Holding Co., Ltd. Wu Li In his speech, he said that through the growth and development in the past four years, Beijing fashion week has become a Zhang Liangli's fashion Beijing business card in the construction of the national cultural center and an important platform for spreading Oriental fashion culture to the world. It has realized the fusion of design and commerce, tidal current, technology and cross boundary resources, manifests the characteristics of fashion, quality and specialty, highlights the profound historical and cultural details of Beijing, as well as the innovative fashion charm and international vision.

As the co sponsored "People's Republic of China Beijing" plate of Beijing International Design Week sponsored by the Ministry of culture and tourism of Beijing and the people's Government of Beijing, it is also an important part of the "fashion taste" section of the seventh Beijing Huimin cultural consumption season. Cross boundary, integration and consumption The theme of the 2019 Beijing fashion week is National Swimming Center (Water Cube), Fang Heng International Center, Fang Heng fashion center, Tsinghua University, Jinggong fashion innovation park. And many other fashion culture highlands. More than 60 official events have been held, bringing together more than 200 brands at home and abroad. During this fashion week, both the number of brands involved, the number of designers, the number of professional spectators, and the degree of internationalization reached a record high, attracting nearly 1000 star artists and Shi Shangbo to the scene. More than 400 journalists were involved. As of the end of the fashion week, more than 3500 news reports have been released by the Internet media. The total peak value of the live broadcast platform has exceeded 18 million passengers, and the related micro-blog has released nearly 500 thousand articles, with nearly 70 million times of interactive topic reading. Media coverage and fashion influence have improved significantly, and it has become an important platform for Beijing fashion culture to voice the world.

As a stylish vogue for Beijing fashion trends and a professional platform to promote the development of China's fashion brands, Beijing fashion week has always been " Opportunities for Chinese brands to grasp the right to fashion discourse "Theme", this year is the fourth session. In addition to the first cashmere brand Saussurea in Beijing since the founding of new China, the opening ceremony of the 2019 fashion week in Beijing has shocked the whole city. The closing ceremony is also released from the new series of Raymond and iriran, the old brand of Jingyi group. Hong Gang skills create the ancient capital fashion card, Yanjing stunt refined fine clothes, bright brand history and culture become the power of Nirvana rebirth, cross-border integration to promote fashion transformation, brand inheritance and development is the connotation of Beijing industrial group. That night's show, the curve modeling made by LED lamp is just like a stretch of road. It is the road of brand development and the road of hope in the future. The products released by Raymond and iriland integrate many kinds of design elements, so that the old brand not only keeps the excellent traditional culture, but also flows into the fashion and vitality.

Subsequently, 2019 Beijing fashion week awards were announced, and 2019 Beijing Fashion Week Organizing Committee awarded the industry elite to promote the development of Beijing fashion fashion industry. Among them, Cao, Qin Zihan, Wang Yitong and others won the "top ten Model Award". Ma Yi Han and Zhao Hang won the "best model award".

Huang, Sun Jinna, Wang Yuanyuan, Huang Chunyan and others won the "BFW Design Award", "Zhen Zhen", "Zhen Bei", "Ai Mei" and "Ngobe O" and so on. They won the "fashion brand award". Saussurea and Raymond 1940 were awarded the "Forbidden City Brand Award".

Focus on the beauty of fashion culture

Create Chinese brand fashion discourse power

Under the current trend of spreading Chinese fashion culture, more and more brands are beginning to highlight the value of brand culture in the fashion stage. 2019 Beijing fashion week continues to show its mission of promoting traditional cultural innovation and shaping brand influence. It not only lets snow brands, Raymond, iriran, copper cattle, Tiantan clothing and other time-honored brands usher in the two growth in the fashion week stage, but also creates a new height of fashion on the basis of inheriting quality and high taste. It also lets the brands that represent the backbone of Beijing's fashion industry release a new trend of popularity, such as wood, love, beauty, and designer brands, and consciously, and at the same time, the Royal brocade, the Secret Fan brand, and the golden top designer, Qi Gang, and the famous actor Yu Shaoqun, together with the original brand, display the new wave of fashion from the East. Huang Huang, the designer of the new season with "Hua Song" as the theme, has integrated oriental classical culture with modern art. "The beauty of the Hanfu", the brand of the traditional mud and red cheongsam, is also a new fashion vitality. Beijing fashion week is not only a stage to promote China's brand transformation and growth, but also a platform for the cultural interpretation and inheritance in the process of pursuing Chinese brand fashion discourse power.

International brand blooming fashion charm

High-end development of booster platform

China's fashion brands have gradually increased their international voice through mergers and acquisitions, and international brand names are also scrambling to land in the mainland market. As the largest consumer market in the world, China has become a battleground for international fashion brands.

2019 during the fashion week of Beijing, the international brand Roland Mouret launched the first China show in the water cube. It has attracted the attention of the British brands such as Kate princess, Hollywood actress Cammeron Diaz, Scarlett Johansson, Demi Moore and so on. Finally, Beijing fashion week has become an important platform for the brand to enter the Chinese market. The US swimsuit brand JANTZEN also features swimsuits designed with Chinese elements to appear in the water cube. At the same time, the French eco environmental protection brand ANDREA CREWS, which leads the international front trend, and the Danish brand ArtFusion ACE, which shows the Nordic simplicity style, has brought a distinctive fashion trend to the Chinese market. These famous international brands not only further enhance the international influence of Beijing fashion week, but also promote the development of Beijing fashion industry to branding, high-end and internationalization.

Converging cross-border integration force

Talking about the future of Chinese fashion development

As an official supporting exhibition of Beijing fashion week, it is committed to promoting the improvement of Beijing fashion industry chain. The 2019 FASHION BEIJING WEEK UP exhibition takes "awakening" as the theme, creating a new business format in Fang Heng fashion center. UOOYAA Wu ya, GEMDIA, one no two, mimeme&ubuntu riddle, EEKE STUDIO, A.A.Spectrum spectrum, hundred drama Bureau and so on more than 100 fashion brands to create a new high number of exhibitors brand, and at the same time, through a series of wonderful and innovative fashion exhibition forms, triggering the widespread attention of young people in the city. During the exhibition, a series of rich cross-border activities will be launched, and the fashion consumption will be upgraded again.

At the same time, the 2019 Beijing fashion summit with the theme of "science and technology empowering fashion to open up a new consumption era" and the sub forum with the theme of "brand and fashion in the context of media integration" will be the forefront of thinking and wisdom of experts and scholars. It will become a new kinetic energy for fashion economic growth and effectively promote the development of Beijing fashion industry to high quality. Beijing fashion week will continue to strengthen the shaping of platform functions in all aspects of the industrial chain, relying on the capital's cultural resources and industrial foundation, with fashion as the guide, driving industrial transformation and stimulating terminal consumption.

In addition, under the background of the coordinated development strategy of Beijing Tianjin Hebei, from 2017, the Beijing apparel and textile industry association and the Beijing Fashion Designers Association jointly launched the one year's "Fashion Beijing, Tianjin and Hebei 100 young designers / craftsmen selection activities" as a highlight of Beijing fashion week. In order to train original designers in Beijing, Tianjin and Hebei, and enhance the level of Chinese clothing design, Beijing fashion week platform will continue to cooperate with Beijing, Tianjin and Hebei three industry associations to carry out more cooperative projects to boost the sustainable development of the fashion industry in Beijing, Tianjin and Hebei.

After four years of grind and growth, Beijing fashion week is focusing on the construction of Beijing national cultural center with unprecedented speed and influence. It highlights the value of fashion culture and promotes the upgrading of urban consumption. In the future, the fashion week in Beijing will be absorbed and guided by the Organizing Committee of Beijing international design week. It will integrate more international resources and excellent design elements, and forge ahead in building Beijing's design capital and fashion capital.