Sell Less Than 17 Billion 800 Million Clothes! The Last Piece Of "Fig Leaf" In The Textile Industry: No More!

Textile market has been difficult to pick up since the beginning of this year, and the reasons for this phenomenon are also different. But in the final analysis, the global economy is weakening and confidence is lacking. People's risk aversion is strong and their willingness to consume is reduced. The growth of the whole retail industry is very weak, and so is the textile and clothing industry.

Clothing and cloth sales continued to decline, clothing consumption accounted for the overall decline in consumer spending.

Data show that sales of clothing and cloth have declined significantly in recent years, and the volume of clothing sales of key large retail enterprises in China has also experienced a downward trend. Since last autumn and winter, Beijing white collar Xiao Wang has found a way to buy clothes: rent clothes. "Buy and rent, spend less, experience more, and save yourself the trouble of taking care of clothes." Xiao Wang said that buying a nice dress in a shopping mall is often hundreds of thousands, and a lot of clothes are idle and waste. There are many kinds of renting services on the market now. There are many kinds of goods, and the prices are not expensive. Especially for clothes on special occasions, there are not many opportunities to wear.

From the market rents APP, small programs to all kinds of second-hand clothing offline stores, online trading platform and franchisee, people are exploring more possibilities in clothing trade, buying new clothes is no longer the only choice.

This new trend and data reflect the changes that the clothing industry is facing. Statistics from the National Bureau of statistics show that sales of clothing and cloth have dropped to varying degrees in the same period from the fourth quarter of 2017. Clothing sales in 2018 were 54 billion 60 million, down 24.8% from 71 billion 910 million in 2017.

People buy less clothes. The statistics of China's commodity sales released by the China Federation of Commerce and the China National Business Information Center also showed that in 2018, the volume of retail sales of clothing in major retail enterprises nationwide decreased by 4.2%, and the growth rate slowed down by 8.4 percentage points compared with 2017. In addition to the increase in the number of sportswear retail sales, the retail sales of other categories of clothing were less than that of the same period last year.

In the overall consumption expenditure, the proportion of people used for clothing consumption is also lower. According to the National Bureau of statistics, in 2018, the per capita clothing consumption expenditure of the whole country was 1289 yuan, an increase of 4.1% over the same period last year, and the growth rate was 1.2 percentage points faster than that of the same period last year. In the same period, the per capita consumption expenditure of the residents increased by 6.2% in real terms, and the growth of daily necessities and services, transportation and communications, education, culture, entertainment and health care was much higher than that of clothing consumption. In 2018, the proportion of clothing consumption per capita in the national consumption expenditure was 6.5%, down 0.3 percentage points from the previous year.

Business income has entered negative growth, and textile market is hard to reverse.

Terminal clothing demand market is so sluggish, upstream textile industry is also difficult to be independent. In the past two years, the cumulative growth rate of textile industry revenue has dropped sharply, from the growth rate of about 9% in 2017 to 2% in 2018, and even negative growth in 2019.

Solving the current plight of the textile industry is, of course, inseparable from individual efforts to develop new products, pay attention to quality, and serve on the basis of services. However, the economic environment of "laying eggs under the roof" will not change, and the consumer market will not get warmer.

Market power is insufficient, and ingredients in textile season are questioned.

Recently, the textile market, which has been silent for more than half a year, has been reversed recently, but the actual situation is not as optimistic as we think.

First of all, textile raw materials, normal textile market warming, raw materials production and marketing thriving, prices will immediately rise, but at present, polyester FDY, POY, DTY are at the lowest point of the year, PTA is constantly creating a new low throughout the year. Dyeing factory in this node, but also can be seen that the dye fee does not rise and fall. All these are lack of confidence in the textile industry now and in the future, and feel that the current textile status is not the peak season at all. It is also difficult to promote a peak season.

According to the feedback from a grey cloth factory owner in Wujiang, their sales of grey cloth are actually better than that of the previous period, but they were totally different from the previous two years. Some time ago, the prices of raw materials dropped, and they kept on stockpiling raw materials. They used to be prepared for only one month, and now they have two months' stock. But the price of raw materials has not stopped rising. The ideal price of raw materials has not come back, and the price of grey cloth has not appeared. The price of the fabric has basically been stuck to the cost line, and the sales volume has increased, but it is hard to say that there is a lot of profit.

The current order profit is hard for the boss to sit comfortably in the office. Running out every day for customers is also normal. He has no confidence in the future market. After all, if the business is not profitable, it will be a waste of time.

Closely linked textile industry chain upstream and downstream, for textile aftermarket view is almost unanimous. The short admission of market goods has brought hope, but not everyone can see this hope, and hope has not lasted long. Textile weaving and printing in the lower reaches of the textile market can only be passively accepted in the market situation.