Design Empowerment, Qinghe Cashmere Opens New Era Of Original Design

On September 10th -12, the twenty-sixth Qinghe international cashmere and fluffy Products Fair was held in Qinghe cashmere town. The fair will be hosted by the Hebei Provincial People's government and the China Federation of textile industry. The Chinese Livestock Products Circulation Association, the China knitwear industry association, the Circulation Association of China Textile Industry Federation, the Hebei Provincial Association of trade promotion, and the Qinghe County people's government, the China Fashion Designers Association and the China Wool Textile Association will undertake the fair.

Yang Jizhao, President of China knitwear industry association, vice chairman of China Textile Industry Federation, chairman of China Textile Industry Circulation Association, Xia Lingmin, chairman of China Livestock Products Circulation Association, pan Zi Shu, Zhang Qinghui, vice president and Secretary General of China Textile Design Association, Wei Cun, Hebei provincial council for Trade Promotion, Wei Cun, mayor of Xingtai, Dong Xiaoyu, vice mayor of Xingtai, vice chairman of China Wool Textile Industry Association, director of national wool textile product quality supervision and inspection center, and provincial and Municipal Commerce Department, provincial market supervision bureau, Provincial Department of industry and information technology, provincial textile and garment industry association and other provinces and cities responsible departments. Xia Yanjun, vice governor of Hebei Province, vice president of China Textile Industry Federation The opening ceremony was presided over by Han Kai, the head of the people's Government of Qinghe County.

With the theme of "design and insight into the future", fairs will display cashmere garments, yarns, raw materials and other animal fibers in various forms such as exhibitions, fashion shows, fashion competitions, etc., and carry out trade negotiations and business exchanges in various fields such as technology, talents, equipment, funds, intangible assets and so on, attracting the leading textile and apparel enterprises, buyers and wholesalers from cashmere and wool industries both at home and abroad.

Qinghe cashmere is famous at home and abroad. It is the largest cashmere raw material processing and distributing center in China, the largest cashmere spinning base in the country and the important cashmere products production and marketing base in the country. Since 1994, 25 cashmere fairs have been held successively, showing the brilliant achievements of Qinghe cashmere industry from raw material carding to cashmere dress, from combing base to fashion city. In recent years, Qinghe cashmere has introduced industrial design around the brand, using design + to inject the design concept into every link of the cashmere industry chain, and Qinghe cashmere has opened a new era of original design.

Qinghe County Party Secretary Wang Junhong said in his opening speech that over the years, the development of cashmere industry has been closely linked to the fate of Qinghe. It has brought hope and vitality to Qinghe, and has won glory and praise for Qinghe, and has also endowed Qinghe people with tolerance and self-confidence. All along, China National Federation of textile industry and other national trade associations have given strong support and help to Qinghe cashmere industry. The main leaders of the province and city have high hopes for the development of Qinghe cashmere industry. Qinghe will take the cashmere capital and the world's cashmere Valley as its goal, unswervingly support the development of cashmere industry, unswervingly support the development of cashmere enterprises, unswervingly support the development of cashmere entrepreneurs, continue to promote product upgrading, market promotion, cultural upgrading and quality upgrading, and accelerate the contention of high-end products, high-end products and high-end market, so that Qinghe cashmere will be unique and unique in the world, so that more people can enjoy the fashionable elegance of cashmere and experience the unique charm of cashmere.

Dong Xiaoyu, mayor of Xingtai, said in his speech that Qinghe was proud of "sheep" and was prosperous because of its "velvet". Qinghe cashmere is an important banner for the development of county economy in Xingtai and an important window for foreign exchange. Qinghe has been holding cashmere and fluffy products fair. The role of the carrier is stronger and stronger, and the influence of the brand is bigger and bigger. The fairs once again set up a platform for local cashmere enterprises to exchange information, seek cooperation, promote sales and accelerate development. We hope that cashmere enterprises will have extensive exchanges and explore ways of cooperation so as to make the fair a real event for cashmere industry. The Xingtai municipal government will continue to support the development of Qinghe cashmere, and vigorously promote the Qinghe cashmere industry to increase varieties, improve quality, create brands and upgrade files.

Yang Jizhao, vice president of China Textile Industry Federation and President of China knitwear industry association, said in his speech that in recent years, Qinghe has taken industrial design, brand building and quality improvement as an important starting point to create a cashmere featured town as a carrier to speed up the upgrading of cashmere industry and promote the development of industry towards intelligence, high-end, branding and fashion. In particular, through the development of e-commerce, we have further expanded the product sales channels and promoted the transformation, upgrading and innovation development of Qinghe cashmere industry. As an authoritative Association of China's textile industry, the China Federation of textile industry has been focusing on building a healthy market environment, developing brand cultivation, promoting exchanges and cooperation in the industry, promoting the upgrading and development of the textile industry for many years. It has also been paying close attention to the development of Qinghe cashmere industrial clusters. In the future, we will continue to play a bridge and link role, and vigorously support the Qinghe brand promotion and platform construction with the local and enterprises in order to boost the quality development of Qinghe cashmere industry.

On Qinghe cashmere high quality development forum, Xia Ling min, vice president of China Textile Industry Federation and chairman of China Textile Federation circulation branch, delivered the speech that "high quality development is the only way for textile industry transformation and upgrading". After analyzing the domestic and international economic situation, he pointed out that although the industry is running under great pressure, we must stick to the confidence of industry development. Xia Lingmin said that at present, the market presents two extremes, the research and development ability is weak, the creativity level is low, the brand influence is bad, the enterprise survival is more difficult, and the innovation enterprise growth is very big. He encouraged enterprises to speed up structural adjustment and industrial upgrading, speed up the pace of technological innovation and fashion development, and raise the overall brand level. Once again, we should accelerate the pace of green development, develop green materials and technologies, and advocate green management, production, R & D, green technology, and achieve sustainable development.

This trade fair presents three main points:

Break through the space, open the online and offline interaction mode. Qinghe ranked second in the "China e-commerce demonstration 100 best counties". Last year, the retail sales volume of the network exceeded 6 billion yuan. With the rapid rise of the platform such as jitter, fast hand, and live broadcast, Qinghe Electric providers have changed their marketing methods. New forms of electricity generation such as cross-border electricity providers, community marketing and live broadcasting have been rising rapidly. Many "net red" and "big coffee" gathered in Qinghe cashmere town. The sales volume of single field direct sales has gone straight to 2000 orders, and the volume of express business in the county has grown against the trend, increasing by more than 50% over the same period last year, with an average of about 150 express delivery from Qinghe to all parts of the country every minute. Thanks to the strong momentum of e-commerce, on the opening day, Taobao's "online cashmere Festival" was synchronized with the trade fair. 50 fans with over one million "net red" were selected for Taobao live broadcast on Taobao network. The hotline location of Taobao website was specially designed to drain the windows of Qinghe cashmere "cashmere Festival" and extend the extension and connotation of cashmere fair. "Live streaming" has become one of the main modes of Qinghe e-commerce sales.

The China Textile Federation circulation committee decided to carry out the Qinghe County cashmere fashion training program for thousands of people. During the fair, Fan Yingjun, deputy director of Qinghe County Party committee and vice governor of Qinghe County County, signed a strategic cooperation agreement on behalf of Qinghe County and vice chairman and Secretary General of the China Textile Industry Federation, and held the "Qinghe new cashmere fashion training program" in September 10th. It not only invited the professional training lecturers of jomin company, but also explained the professional skills of short video shooting for Qinghe Electric cashmere business households, and organized Qinghe and its surrounding fans to crow short videos in the cashmere Town, and selected the 123 prize according to the click through rate, and helped the Qinghe electronic commerce flourish in many ways and channels. It is worth mentioning that in order to improve the control of fashion and the new retail mode in Qinghe local cashmere enterprises, Qinghe County United.

Design empowerment, Qinghe cashmere leads the fashion trend. In recent years, Qinghe cashmere industrial design has not only invested in 3 million planning and construction of cashmere design and Exhibition Center, but also attracted the famous designer team such as Lin Zi and Zhang Lingli to enter Qinghe River at the fair, raising the original design level of Qinghe cashmere dress, and guiding enterprises to cooperate with famous fashion designer NICOLA of Italy, George Brumo, the founder of the British royal family, and APCE national leaders, signing up with famous designers such as designer Gu Yuanyuan, and rapidly improving the design ability and brand influence of the products. At the same time, Qinghe has worked with Shenzhen Industrial Design Industry Association and Shenzhen Fashion Designers Association to design the products from LOGO, packaging, style to market positioning, so that Qinghe cashmere dress is keeping up with the international fashion trend. In order to attract more designers to understand Qinghe cashmere and help Qinghe cashmere design and upgrading, during the fair, the China Qinghe cashmere fashion design competition organized by the China Fashion Designers Association, the annual annual conference of the national textile and clothing creative design pilot park, the design empowerment - promoting the cashmere industry fashion development forum was held in Qinghe. Qinghe cashmere's own brand shows 500 kinds of cashmere original costumes through 15 fashion shows, marking the historic transformation of Qinghe cashmere from imitation to original design.

To enrich its connotation, the first cashmere Museum in China is in full bloom. During the trade fair, the first cashmere Museum, cashmere Museum, was officially opened in 5000 square meters space. The cashmere origin, cashmere history, cashmere encyclopedia and cashmere crafts were displayed one by one. The development history of the cashmere industry in the six thousand years and the development history of cashmere in the forty years of Qing River were summarized, and hundreds of cashmere dress, textile machinery, cultural relics and classics were collected, and a large number of relevant picture materials were taken, with high artistic value and historical value. The museum adopts modern technology such as acoustic and photoelectric, 3D holographic projection, and combines traditional expressions such as oil painting, print and real reproduction. It shows the development of cashmere industry and explores the unique connotations of cashmere culture. It can be described as the World Encyclopedia of cashmere. It fully demonstrates the innovative spirit and historical commitment of Qinghe as the cashmere capital of China. It indicates that Qinghe has taken the lead in the history of cashmere and the dissemination of cashmere culture.

During the event, pan seed tree issued the "Cashmere capital" plaque for Qinghe.

The China Fashion Designers Association issued a plaque for the "fashion and creative design center of China's textile and clothing (cashmere products)" to Qinghe County cashmere Town, and Zhang Qinghui gave the card to Liang Zifeng, director of the Qinghe County cashmere town integrated management center.

Liu Jiaqiang, deputy magistrate of Qinghe County, Xu Rui and Zhang Qinghui presented the award for the outstanding brand of Qinghe cashmere in 2019 and Qinghe cashmere excellent costume designer.