How To Set Up Shop Guide For Women'S Wear Franchised Stores

More and more people want to start their own business to open a women's clothing store, but it is not so easy to think of a good women's clothing store. When it comes to the supply, time, location, decoration and marketing means, how can we open up a women's clothing store with a golden day? Ge yue women's clothing is specialized in brand clothing wholesale, brand clothing to join, many operators of garment industry contacted, and summed up a set of experience to let clothing store operators avoid the pit.

1. time

First of all, you need to know when the peak season of clothing starts to enter the peak season for summer wear in June, and November is the peak season for autumn winter wear sales. SO, if you want to enter the garment industry, you must be prepared before these two time nodes. Site selection, sourcing, shop decoration, recruiting salesmen must be completed before this, so it is recommended that everyone should start preparing in 3-4 or the beginning of August and early September.

2. site selection

The location of women's clothing stores should take into account their economic strength and brand positioning. At the same time, they should take into account the popularity, traffic and consumption ability of the neighborhood. Besides these, there are still some small tips to share with you.

2.1, make neighbors with big brands and make use of the brand effect of big brands.

2.2 choose cross street and less obstacles.

2.3 choose advertising sites.

2.4, choose the flourishing commercial street of garment industry and make use of the large number of tourists brought by cluster benefits.

3. supply

Choosing women's clothing should consider the fabric, style, style and price. In order to prevent backlog, we can choose the four seasons and high turnover rate, which can reduce the risk very well.

　 4. decoration

Select a theme that is consistent with the goods you run, and then decorate around the theme. If the theme and goods do not match, it will be very uncomfortable, affecting the sense of customers.

5. marketing techniques

5.1 Pricing: refer to the price of the same grade brand, and make a price suitable for the public.

5.2, stimulate consumption: by creating an atmosphere to stimulate consumption, choose the right fragrance and music according to the style of their own products, because a person's clothes reflect a person's taste, the same style of music and fragrance can relax the customers, such a method can effectively stimulate consumption.

5.3 promotion: sales promotion is a common marketing method used by many businesses. It is generally suitable for new products to be released or cleaned up. Commonly used means are discounts, raffles, buy gifts, coupons and cash returns, which are very attractive to customers.

5.4 social tool marketing: by allowing customers to add WeChat friends or to store public numbers, they regularly release new products or promotions to improve customer turnover.

In short, opening a clothing store needs not only the combination of time, place, and people, but also the positioning of the brand that you are running. You should skillfully use various ways to keep the new customers in the sales process while maintaining the old customers.

Ge yue dress has more than five years of brand clothing wholesale, brand clothing, wholesale discount women's wear, discount women's wear experience, the clothing industry is very aware of, and the fashion trend has a very keen sense of smell, the existing franchisee over 500+, the cooperation brand more than 300 +, at the same time, ge yue women's clothing to the franchisee is responsible for the end, not only exempted from joining the fee, but also for the franchisee also provide detailed business training plan, the sale of goods 100% can be exchanged throughout the year, to solve the customer's worries, and even according to the franchisee level to provide the corresponding decoration support. Therefore, friends who are interested in women's clothing management should not miss the opportunity of cooperation.