In the first half of life, net profit declined, strengthening cost control.
In August 21st, Luo Lai life released the semi annual report in 2019. The first half of the company achieved operating income of 2 billion 187 million yuan, down 0.43% compared to the same period last year. The net profit attributable to shareholders of listed companies was 207 million yuan, down 5.05% compared to the same period last year.
Luo Lai life said that since 2019, China's economy has been under pressure, the downward pressure has increased. The growth of the domestic textile industry is also facing some pressure as the growth of the macro-economy slows down and the consumption growth slows down. In 2019, the company faced more uncertainty risks, mainly reflected in the risk of macroeconomic slowdown, the slowdown in terminal consumer demand and changes in consumer preferences, channel changes, and intensified competition. In the first half of the year, the company focused on its main business, promoted retail transformation, refined management, and strengthened cost and cost control.
Luo Lai life said that the company focused on household textiles business mainly bedding, through department stores, brand flagship stores, community stores, shopping centers, platform providers, direct business operators, B2B, gift group buying and other online and offline sales channels to cover high-end market (gallery Bay, Lexington, infield), middle and high-end market (Luo Lai, Luo Lai children) and the mass consumer market (LOVO) of multi brand products, while continuing to explore the whole category of home life Museum mode.
Luo Lai life 2018 annual report shows that the company achieved revenue of 4 billion 813 million yuan in 2018, an increase of 3.24% over the same period, and a net profit of 535 million yuan attributable to shareholders of listed companies, an increase of 24.92% over the same period last year. In 2019, a quarterly report showed that the company's revenue in the first quarter of 2019 was 1 billion 144 million yuan, down 2.33% compared with the same period last year. The net profit attributable to shareholders of listed companies was 145 million yuan, down 7.59% compared with the same period last year. This shows that Luo Lai life did not last year's growth momentum, but the two quarter of the downward trend has been reversed.
In the first half of the year, fuanna lost its net profit and launched a support dealer policy.
In August 22nd, Fu Anna released the semi annual report in 2019. The first half of the year achieved operating income of 1 billion 105 million yuan, a decrease of 3.58% compared with the same period last year. The net profit attributable to shareholders of listed companies was 155 million yuan, a decrease of 16.22% compared with the same period last year. Net profit attributable to shareholders of listed companies after deducting non recurring gains and losses was 126 million yuan, a decrease of 21.11% over the same period last year. Among them, the proportion of distributor business revenue is about 23%, the proportion of direct store accounts for about 28%, the proportion of electricity business revenue accounts for about 36%, and other businesses (including group buying and home) account for about 13%. Fuanna said the decline in net profit was greater than the decline in operating revenue, mainly due to a decrease in the proportion of the highest net profit dealer business and a decrease of about 10% during the same period.
Fuanna said that in the first half of 2019, the company's channel management was more flattened, the implementation of multi-channel strategy, multi category development, mobilization of front-line salesmen's initiative, performance appraisal from sales as the main adjustment to cash assessment, and the establishment of a quick replenishment performance system. In addition, the company attaches great importance to the development of e-commerce business, rebuild the operation platform of the electronic business platform, elaborate the operation of multi category products, and reform the electricity supplier chain. By the end of June 2019, the sales revenue of the company's electronic business platform increased by 23% over the same period last year.
Fuanna said that the company did not blindly expand its shop, but also paid more attention to the long-term development of dealers and the ability to resist risks. In the first half of 2019, the company took charge of the regional team responsible for the refund as a bonus assessment index, so as to promote the business team to help dealers to terminal inventory and help them improve their profits. In August 6th, fuanna issued a notice that the company intends to provide collateral for the downstream brand dealer loans of the Shenzhen branch of China Merchants Bank with the joint liability guarantee. The guarantee amount is not more than 100 million yuan (including 100 million) of the total credit amount. It is announced that the guarantee is to help downstream brand dealers broaden the financing channels, get the funds needed for development and realize the risk sharing.
Mercury home textiles revenue growth in the first half of the year, e-commerce business resumed growth
Eight On July 26, the first half of 2019 was released by the mercury home textile company, which achieved a business income of 1 billion 275 million yuan in the first half of the year, an increase of 9.93% over the same period last year. The net profit attributable to shareholders of the listed company increased by 135 million, an increase of 12.47% over the same period last year. The net profit attributable to the shareholders of the listed company after deducting non recurring gains and losses was 107 million yuan, down 2.23% from the same period last year.
Mercury home textile said that the company used the "brand branding" way to build up the brand matrix. The brand matrix was based on the "Mercury" brand, while the "Brice" brand was the subsidiary. The "Mercury home textile wedding hall", "Mercury baby", "mercury KIDS", "Jane Eyre" and "Disney" authorized the use of brand as a combination of subdivision brand, and expand the category of market segments. Under the online channel layout, the company builds "grid layout" in the three or four tier cities, and constructs "key layout" in the first and second tier cities. For the three or four tier cities, the company develops through the two level distribution mode of "the company - the total distributor - dealer".
Mercury home textile believes that the growth of market demand in the home textile industry is highly correlated with the macroeconomic development. Macroeconomic downturn, slow growth in household income, declining real estate market volume and intensified competition in the industry may affect the market demand of home textiles such as bedding and so on, thus affecting the future business development of the company. In addition, the rise of manpower cost and the price fluctuation of raw and auxiliary materials in the future are still uncertain, which may also bring the risk of cost fluctuation to the company.
In 2019, a quarterly report of mercury textile showed that the company's operating income in the first quarter was 601 million yuan, an increase of 0.75% over the previous year, and the net profit attributable to shareholders of listed companies was 75 million 571 thousand and 100 yuan, an increase of 4.22% over the same period. The net profit attributable to shareholders of listed companies after deducting non recurring gains and losses was 58 million 646 thousand and 100 yuan, down 18.86% compared to the same period last year. This shows that the growth momentum of the first quarter of the mercury textile industry has slowed down, and the two quarter growth momentum has improved. One of the factors is the gradual recovery of the business growth of the company, the company's internal organizational structure is adjusted, and the layout and promotion of the high-end products are strengthened.
Meng Jie shares in the first half of the year net profit decline, pushing channel sink
In August 21st, Meng Jie shares issued semi annual reports in 2019. The first half of the year achieved operating income of 1 billion 150 million yuan, an increase of 14.19% over the same period last year. The net profit attributable to shareholders of listed companies was 83 million 54 thousand and 700 yuan, down 9.58% compared to the same period last year. The net profit of the shareholders who were attributable to the shareholders of listed companies after deducting non recurring gains and losses was 79 million 688 thousand and 200 yuan, down 10.94% from the same period last year.
Meng Jie shares said that in the first half of 2019, the company opened nearly 600 new terminals. The company will focus on the layout of franchising channels, stores to the three or four line and below the city or key communities to sink, with a layout of 50 square meters above the "light small fast" stores, the first and second tier cities brand collection shops and standard shops differentiated layout. The company promoted the "one room good goods" platform, expanded the household product line, and promoted the layout of the service. In the first half of 2019, the company opened all the new standard stores and smart stores, and launched a separate washing center to launch environmental protection products.
Meng Jie shares are looking for multiple investment opportunities in the first half of this year. In July 22nd, Meng Jie shares issued a notice, the company intends to use its own funds and Changsha financial Cci Capital Ltd jointly set up Ganzhou Yujie investment management partnership (limited partnership). The total amount of the proposed partnership is RMB 200 million yuan. The company as a limited partner has subscribed RMB 100 million yuan, and the proportion of subscribed capital is 50%. The investment in finance as a general partner is 100 million yuan, and the proportion of subscribed capital is 50%. The announcement said that the main investment direction of the partnership is to invest in home life and consumer industries, and invest in collaboration with the company's main business, which helps to reserve high-quality resources around the company's main business.
Much like half a year net profit losses, asset restructuring
In August 28th, he preferred to publish the semi annual report in 2019. The first half of the year achieved 364 million yuan in business income, a decrease of 7.16% compared with the same period last year. The net profit attributable to shareholders of listed companies was 5 million 908 thousand and 800 yuan, down 123.98% from the same period last year. The reason for the decline of the company's performance is the adjustment of the company's development strategy in the first half of the year, the stagnation of the Internet related businesses, and the significant asset reorganization of the company, the increase of related management fees and the loss of fixed assets.
The company has adopted multi brand and multi-channel development strategy, and has five main brands, such as "multi love", "beauty sleep", "Hi rose", "Lok Kang" and "HB". Among them, many love is the main brand. The company positioned the high-end textile market in the two or three tier cities, insisting on the two or three line cities as the main market and strengthening the development of large stores and brand promotion. In recent years, the company has upgraded its brand from middle and low end products to high-end products, positioning the modern urban women's market, satisfying its pursuit of light luxury and exquisite life, and putting forward the "light luxury fashion" brand proposition.
I love to be in love for half a year for a major asset reorganization. In April 15th, he preferred to publish a notice that he would absorb the merger of Zhejiang construction investment group Limited by Share Ltd through asset replacement and issuance of shares. After the completion of the transaction, the preferred controlling shareholder was changed to Zhejiang state capital operation Co. Ltd., and the actual controller was changed to Zhejiang SASAC. According to the announcement, through this transaction, the home textile business with weak growth and unclear future development prospects will be more integrated. Meanwhile, the related business assets with strong profitability and great development potential will be injected into the listed companies to achieve the transformation of the main business of the listed companies. Much love in the semi annual report, this major asset reorganization still needs to be approved by the China Securities Regulatory Commission, there is uncertainty.
Wah sang observation: performance pressure, home textile enterprises "adjustment" to maintain the pace of expansion
In the first half of the first half of the year, the performance in the first half of the first half of the year, such as Luo Lai home textiles, fuanna, mercury home textiles, Meng Jie shares and many of them, is generally "poor". In the first half of the year, Luo Lai life, fuanna and Meng Jie share have declined in net profit. They like to record losses. The net profit of mercury home textiles has increased, but the net profit has also declined. It can be said that macroeconomic conditions, raw material price fluctuations and rising operating costs all contribute to the growth of home textile enterprises.
Facing the pressure of external market growth, home textile enterprises also have many adjustments and "optimization" measures. Roley home textiles said that the company promoted fine management and strengthened cost and cost control; Fu Anna said that the company launched the dealer assistance policy in the first half of the year, adjusted the performance appraisal system, and reformed the electricity supplier supply chain; the mercury home textile company said that the company adjusted the internal organization structure of the electricity supplier, strengthened the layout and promotion of the high-end products; Meng Jie shares said that the company implemented the channel sinking strategy, the store went down to the three or four line and the following cities or key communities, and expanded the household product line, launched the care service and so on.
Although the home textile enterprises adjust and optimize the specific measures are different, but on the whole, the home textile market still has considerable potential and growth space, the industry's "Fundamentals" are still there. Therefore, the domestic textile enterprises still maintain the "expansion" posture, and adopt the development strategy of multi brand, multi category and multi-channel, aiming to cover the high-end and mass consumer market, and have the layout in the three or four line cities and the second tier cities through the action of channel sinking. In addition, in the electricity business, this is an important factor to support the growth of home textile enterprises, and is also the business segment that the enterprise plan focuses on. In general, it is the common goal of the development of home textile enterprises to occupy more market segments and expand the scale of business operation and win the competitive edge of the market through multi-channel and full coverage strategy.
From the 2019 half year performance of A share women's clothing enterprises, 7 women's clothing listed companies have increased or reduced revenues, net profits and losses.
