Sticking To 47 Years, How Did Ruyi Group Make Wool A Luxury?

In September 21st, the thirty-first China International Wool Textile Conference was held in Qufu, Shandong. As a contractor, how does Shandong Ruyi Technology Group Co. transform from a traditional woolen garment manufacturer to an international leading luxury brand group? Combing the development track of Ruyi group in the past 47 years, it is easy to find that it is precisely around the three directions of technology, fashion and green, and the development strategy of "science and technology, branding, high-end, internationalization" that Ruyi group has gone out of an extraordinary road of development.


Ruyi group, as the top 5 enterprise of textile and garment competitiveness in China, originated in wool textile industry for the past 47 years. It has been committed to the innovation and development of wool in the past two years, and has gone out of the unique wool road. Next, we hope to support each other and form a more mutually beneficial destiny community, so that more people in the world will care for wool and support wool. Shandong Ruyi Group CEO Du Yuanshu said at the thirty-first China International Wool Textile Conference held recently.


Ruyi group has been committed to the wool industry for 47 years. It has the backing of the wool business. So Ruyi has become the fashion holding group and has won the top of China's textile and apparel industry for 5 consecutive years.


47 years of development, Ruyi group focuses on three key directions of fashion, technology and green. At present, many innovative platforms have been formed. There are three state-level platforms and technology research centers. Ruyi group has built up the core technology, innovative design and competitiveness of customer experience with the mode of creating, sharing and winning together. After 8 years of painstaking research and development, Ruyi spinning technology has won the first prize of national science and technology progress. It has pushed the world's fine textile record to a new height, and has solved two major problems in the world's textile industry over the past 100 years in terms of yarn fineness and raw material sources. Ruyi is also the only enterprise in the industry that has won the four highest honor of Chinese industry, including the first prize of national science and technology progress, the China Industrial award, the China excellent industrial design gold award, and the national industrial design center.


In addition to producing regular clothing for consumers, Ruyi group has extended the wool textile technology to achieve high technology, high efficiency and high quality.


"Ruyi brocade", which is full of woolen yarns, has nearly 1000 colors and about 2000000000 organizational points. It has achieved three great breakthroughs. It has truly fused the Chinese traditional works with the textile of science and technology.


At the Third International Conference on art and science, the 500 VICUNA products sold for 68 thousand yuan / meter, once again refreshed the value of the wool textile industry and realized the integration of technological textiles and culture.


With the advent of the 5G era, Ruyi group and some internationally renowned technology enterprises and Internet companies have focused on smart retailing and new retail, combined with the advantages of spinning technology and fabric technology of Ruyi group, forming a model of intelligent retailing on line, online and offline. "We hope to build a new retail mode with our brothers and enterprises to meet more consumers' love for wool clothing." Du Yuanshu said.


In January 2019, Ruyi Group invested 17 billion yuan in the acquisition of American Lycra. Lycra is the world's leading high-end spandex brand. The world has 87% recognition of the Lycra fabric. At the same time, Lycra products are 1 billion 300 million per year. It has more than 1000 international patents and applications. Du Yuanshu said, "we hope to form a community of fate around the wool and Lycra, and around the new yarns to meet the needs of new consumers in different categories of products."


In recent years, Ruyi group has intensified its efforts to train talents. In the view of Ruyi group, talent is an important supporting force for the development of enterprises. At present, Ruyi group has the world's leading and well-known artists, scientists, brand operators and strategic investors.


In terms of fashion brands, Ruyi group has taken the firm road of acquisition to grasp the right to fashion. According to the income, Ruyi group is ranked the top 20 in the global fashion and luxury group. In more than 80 countries, there are desirable branches and retail outlets, more than 6000 retail outlets, more than 30 internationally renowned textile and garment brands, and 4 listed companies.


Through mergers and acquisitions, Ruyi group can realize "for all of us" to "use for my own". Ruyi group has established 7 R & D design centers in five major fashions of Paris, London, Milan, Tokyo and Hongkong. It has trained 1000 R & D designers in the center of science and technology, and has independently cultivated the top Chinese brand, Royal Ruyi.


At present, Ruyi group's wool products are not only limited to classic men's clothing, but also more for women's clothing. Du Yuanshu said: "we integrate the fashionable elements, including jacquard and digital printing and dyeing, and re interpret the richness, fashion and personalization of woollen products. Ruyi has created a new business fashion, all fabrics and garments are from wool.


Green manufacturing is also the direction to focus on development and efforts in the future. Ruyi group has formed two complete industrial chains in the past 47 years: first, around the wool layout, from the Australian wool base to the Australian wool company, to the fabric production base all over the world, and the clothing production base all over the world, at present, Ruyi group has formed a complete industrial chain in the wool spinning plate; two, it is around the extension of cotton, from all kinds of cotton yarn to shirt fabrics, digital printing and dyeing fabrics, knitted fabrics, denim, home textiles, socks, towels and so on. Ruyi group has formed a complete industrial chain in the cotton spinning plate.


In addition, Ruyi group is still storing more green technologies, such as ethanol dyeing technology to completely subvert the traditional dyeing technology, reducing energy consumption by 30%, and Ruyi group has also obtained various green certification. In the future, Ruyi group will continue to build a more efficient, clean, low-carbon and recycling manufacturing system. Ruyi group, as the only Chinese enterprise invited to sign the fashion Convention and join the international sustainable fashion alliance, represents China's commitment to carry out the green development of fashion wool with action. It also guides Chinese fashion enterprises to enhance environmental awareness and strengthen the action of fashion enterprises in sustainable core aspects. Du Yuanshu said that in the future, in order to meet the needs of more consumers and the middle class for high quality sports and fashion technology, Ruyi group will continue to increase innovation and breakthroughs, and carry out the wool industry's further development and upgrading.


In the future, Ruyi group will focus on two directions of scientific and technological textiles and fashion brands, dig deep potential development value, form industrial coordination, and use big data and Internet to realize a new fashion industry group. Ruyi group's goal is to create a LVMH group supported by technology textiles, relying on strict, realistic, sincere, good quality, competitive quality and competitive corporate culture, and build a world-famous time holding group around internationalization, technology, branding and high-end.