I Have A Small Towel With My Motherland, A Complex Of Generations.

Editor's note:


In the 70th anniversary and 70 years since the founding of the People's Republic of China in 2019, China's textile industry has been developing from a weak to a strong and has achieved all-round and pioneering development. Profound and fundamental changes have taken place. As the mother industry, the pioneer of opening to the outside world and the forerunner of economic system reform, the textile industry has made China the largest producer, consumer and exporter of textiles and clothing in the world.



In the 70th anniversary coming of the founding of new China, I am filled with emotion as a new member of the home textile industry. I am no doubt lucky. I have been constantly guided by the industry's predecessors, and I have constantly deepened my understanding of the company's brand, and I have become familiar with and integrated into the home textile family. For all this, I would like to thank my enlightened master, who is the "great immortal" in his colleagues' mouth and served as the manager of home textiles research and development department.


I remember when I first arrived at the company, one day, the teacher took me to a shop. I was both excited and nervous. Along with the drizzle, he talked with me: from December 18, 1978, Deng Xiaoping put forward the idea of reform and opening up to 1996, and then reformed a piece of creative park on the Suzhou River; in November 18, 1991, the leading group was established; in December 22, 1994, it was restructured into state-owned solely owned Shanghai International Enterprise Co., Ltd.; in 1998, it was injected into the leading group; in November 18, 2008, "Shanghai textile brand Street" was unveiled at 584 manufacturing Bureau Road; it was renamed "Shanghai leading home textile Co., Ltd."; the MGHOME min Guang home life Museum opened in Dingxi road; the 414 towel of the company was awarded the title of "2017 best seller". It has gone through 40 years.


The car stopped at No. 1228 Dingxi road. "This is the MGHOME home life museum with innovative operation mode. Now there are 5 in Shanghai," he said. "IKEA wind is decorated, the logs are fresh and natural, towels, bath towels, slippers, home furnishing clothes, storage items, Japanese tableware, kitchens and bathrooms and bedding supplies can be found here." After entering the door, I grabbed a towel, and the master said, "this is the" clock brand 414 towel ", the Chinese time-honored brand, meaning" try "and" make the world ". The company has four more than 50 years old brand names, Zhong 414 is one of them, the rest are min Guang, Phoenix and queen towel.


A pleasant door bell woke me up, and several customers came in. Two of them were foreign guests, and they were to buy Towels for remembrance. So the master introduced them: "Zhong brand 414 towels were born in 1930s. They were produced by the Chinese collection of Limited by Share Ltd in 1937 founded by Mr. Li Kang Nian and others. The logo is very special. The logo is made up of two characters in the name of the company. The slogan is" elegant quality and outstanding excellence ". It was awarded the first prize at the Shanghai national goods exhibition, and was honored as the" Shanghai famous trademark "and" China Time-honored brand "honor. Now we have 414 towels commemorative edition besides the sale of the reserved style. Besides, we can also sell the gift boxes. How do you like it? "


After the customer left, the master told me: "I worked in the home textile industry for nearly 40 years, mainly attacking product pattern design. I was inspired by Wang Shu Meng and two professors from Zhou Xiguang. After working, I began to improve myself from cutting, sewing, printing and dyeing, and I felt the joy of doing what I liked." In turn, the master asked me, "do you know the three primary colors?" If I could not answer it for a moment, the master said, "red, spring, green, summer, blue, autumn, plus white winter. The four seasons are all suitable. In the past, it sold 7 cents and 8 cents. There are now 6 series of more than 180 varieties. Recently, we have tried new ways -- wonderful towel (sponge instant towel), which is characterized by fluffy, soft, absorbent, high wool and Terry, and is still soft and new after long use.


Listening to the teacher's proud words, I stroked this towel in my hand and felt an unusual weight. After all these years of walking, it still stood on the front line of the company's products and bloomed its unique and natural brilliance.


Shifu suddenly turned around and said to me in a low voice: "Xiao Xu, you must love this brand before you really understand it. There are many such brands in our company, each one has stories, and it can't be finished for days and nights. "


After the end of the day's inspection, I realized that the master would retire in a few months. At this point, the rain stopped, and I looked up and looked up at it. It was already full of stars. I suddenly realized: today, the teacher told me not only a brand, a little towel story, but also a youth story that grew up with the Republic. Little towels are the great expectations of the older generation of brands.


I am looking forward to the next inspection tour, looking forward to knowing more brands and moving stories behind the brand, expecting myself to join the innovation army that is fighting for the brand. I want to make a contribution to the brand and go with my motherland. I wish our motherland stronger and stronger.