How To Improve The Performance Of Brand Women'S Clothing Store? Share Tips For 40 Shops

Details determine success or failure. In the daily operation of the brand women's clothing shop, details determine whether the shop can last for a long time. Now there are more and more women's clothing stores. Many women's clothing owners complain that the market competitiveness is too big and the store performance can not be improved. So what should we do? How can a brand women's wear shop improve its performance? Today Xiaobian offers 40 tips for women's clothing stores to make your store loiter.

　　 About shops

1. Please check the shelves regularly. Don't ignore the shelf shortage.

Even if the goods on the shelves are reduced, it is necessary to take a showcase of commodity line-up.

　 2, ask the cashier to work quickly. Let customers wait for a minute, customers will feel waiting for 5 minutes.

Especially in the process of credit card processing, a little carelessness will give customers a feeling of waiting. For the sake of customers, please use your wisdom to improve the efficiency of credit card processing.

3, create the individuality of your shop and play the personality of your shop.

It is necessary to have a store personality for loyal customers who develop their own products. (a salesperson who is good at introducing merchandise, a salesperson who knows commodities and technical information, a smiling and gentle salesperson)

4, do not let customers see the store backstage area.

It is very unseemly for customers to see promiscuous bills behind the cashier. In addition, it is not appropriate for a customer to see the stocking area of a store.

5. Do not place unnecessary items in the scope that customers can see.

Temporary teller machines (POS), empty containers and other items will be slovenly and disorderly if placed in a mess.

6, I hope to love my own shop as I love my family.

Please arrange a storefront for customers to move. Does the shop assistant clean the shop in time when there are no customers? How to make the store look more neat and beautiful, please do some work in this area.

7, make use of the timing of various communication activities in the business circle to promote sales promotion.

Please grasp the opportunity to organize various activities in the business circle, and produce effective POP advertisements to make the storefront look lively.

8, please adhere to the principles and principles of stores.

To provide customers with a "not easy fatigue, convenient shopping, easy to find" environment is the principle of the store. Please make sure that the customers' access roads are clear and adjust the route for customers to walk through shopping.

9, please sort out a store environment where your employees are more likely to work.

Does the store manager have a special area for his own work? Can employees find out the goods that customers need from the stocking area? Ask store to create an environment where the shop assistants can feel happy and find the products they want.

10, please change the appearance of the store every day.

If the store is the same appearance every day, customers will feel bored. If a good customer comes 2 or 3 times a month, most people come to 2 times a week. Stores always look like they are boring.

About shopping guide

11, shop assistants please smile more and talk more with customers.

Retail industry is a sales industry that depends on customers. How does a shop assistant smile when compared with other stores? Do they take the initiative to greet them? Please do not take a walk away when you see the customer.

12, please don't talk privately between shop assistants.

Shopping guide is the image benchmark of a shop. Sometimes, it is hard for a shopkeeper to interrupt a salesperson to see a clerk in a private conversation.

13, shop assistants don't stand by the cash desk and talk to customers before standing in front of them.

Customers want to ask questions, and it is hard for them to speak to them if they stop standing at the cash register. If a salesperson stands around a commodity, customers will be more likely to talk to them.

14, do not provide customers with ambiguous information.

This is a big shopping guide, "maybe, it should be..." such words can only let customers feel your unprofessional.

　 15, shopping guide should strive to solve problems independently.

If you have any problems, don't immediately seek help from others. Please make some efforts to see if you can solve them, or ask other stores to see if you can handle them.

16, the clerk should have "sell it all today!" Enthusiasm

As soon as you enter the shop, you can feel a passionate atmosphere. This enthusiasm of "trying to sell all of this product" can also be passed on to customers. Customers may not be able to see the goods if they are placed in a normal fashion.

17, shops and shopping guides must have the sense of tension in the battlefield.

Even if the number is small, customers who enter the shop are "God". Even if goods are not bought, customers are also "God". Please don't forget to provide information for every customer and share their original intention with them.

18, ask the shop assistant to maintain a competitive mentality in the store.

Are there any comparisons with sales of the same size in terms of sales and operating margins? Would it be frustrating to lose your store if you compare it? Please maintain a competitive mentality. Why not try to make your shop the first place? Of course, it is more necessary to win over rival stores.

19, ask the clerk to keep in mind the effective use time.

"The weather is bad", "the nearby rival shop has opened", "nearby has the large-scale activity", because of all sorts of reasons, when the visitor came to the shop bad condition. What should we do in time space?

Did you go out and say hello to the people in the nearby company? Did you go to the Lala relationship with the company that you can make good use of in the near future?

20. Ask the shop assistants to develop customers like friends in their customers.

If there are friends in the shop who are friendly with each other, they will hear many sincere opinions from them. It's good to make more friends.

About products

21, please master more commodity knowledge.

A salesperson who can't answer merchandise is dereliction of duty. Go to a shop assistant who can answer questions. If he is not in right now, the customer's mood will plummet, so he will go to another store.

22. Look at competitors' products.

Try to provide customers with the latest products. In the retail industry, the shopkeeper himself goes to the nearby competition shop to investigate the commodities. I hope every salesperson can collect more information about the competition store.

23, not only the sale of goods, but also provide information related to the commodity.

Customers sometimes go to stores to get information. It is to confirm the new products in the magazine and go to the store. Even if there was no money at that time, customers would be in a mood to buy.

If you can talk with the shop assistants and get some information, the customers will be moved. You should remember to make your store a base for sending information.

24, shop assistants should become experts responsible for their products.

It can collect information about the trend of new products and the dynamics of manufacturers from magazines and newspapers. Since a store should become a base for sending information, first of all, goods themselves should become information. New products should be placed earlier than other stores. Secondly, shop assistants should be the source of information.

25, have absolute confidence in the commodities within the scope of their responsibilities.

If you are responsible for selling products within the scope of the relevant knowledge, shop staff most familiar with people. Please study hard so that you can reach the level that you can confidently explain to the customers. This passion can also be passed on to customers.

About management

26, the store manager can communicate well with the shop assistants.

The age of the shop assistant is not Pyramid but inverted T. Please keep close contact with each other and share information. The sharing and implementation of information is the key.

27, please do not catch big business disease. Please act according to the requirements of the notice.

Large enterprises easily have too many organizations, too large organizations and unclear responsibilities, which can lead to irresponsible situations. It's easy to happen, "I didn't hear!" It's like complaining and making excuses.

No matter what the work is done in the store, the manager will clarify the responsibility and execute it. When the problem is solved, a clear form should be worked out. Please manage these forms.

28, shops should consider the balance of commodity, environment and employee professionalism.

Only products can not work, only environmental finishing can not be done. If the balance between the three factors of commodity, environment and professional level can not be adjusted well, shops will never be able to become a supportive store that can develop for a long time.

29, shops should be kept alive in the eyes of customers.

Is shopping guide proud and happy to work in stores? How to deal with thousands of different customers requires considerable skill and confidence. Enterprises that do not treat customers as guests are of no value.

About the market

30. I hope stores and clerks will keep customers in mind.

If you go to a store to buy things, if you can be identified by shopping guide next time, it will be very happy for customers.

31, although new customers are important, more attention should be paid to customers.

It is easy for customers to doubt "only I have not been taken seriously". Only focus on developing new customers, "but I am a loyal customer here!" Customers are prone to such displeasure. It is hoped that stores will treat customers equally.

32, work is not just sales. Collecting information from customers is also an important job.

Among customers, there are also people who know more about the product than the salesperson. I hope that the salesman will try to collect hot products, cold products, and other stores' sales price information. Please increase your knowledge from information.

33, the clerk should have a pair of big ears.

Do you have "big ears" that are good at listening to customers' opinions? If you can't understand, will you ask again? It is very important for customers to listen to them from the standpoint of their customers. Understanding in your own position will cause misunderstanding.

　 34. Store and shop assistants must thoroughly implement customer satisfaction.

Customers are willing to go to stores that are more valued and valued. The understanding of customers' value is not only about price or quality, but also includes many factors such as "no need to spend a lot of time, not easy to fatigue", "variety is complete", "feel happy" and "original and unique".

35, please "real service" specific.

Price, business goods and services, location, promotion policy, shop assistants and enterprise positioning are the six basic elements of marketing. Please keep these contents in mind. Let stores establish a set of effective marketing rules.

36, please strive to make customers aware of the value of their stores.

In the face of other shops' price offensive, it is not necessary to simply adjust the price as they do, but to open the corresponding wisdom.

About customer complaints

37, I hope to make a good record of customer complaints and listen carefully. Don't oversimplify problems and create responsibilities that are still being avoided.

Customers can not be divided into wordy, annoying customers and amiable customers. Customers can fully exchange information. Businesses should be treated equally.

38, in the corresponding customers, even if the customer said unhappy, hope not to forget the smiling face.

If customers want to return, there must be something wrong with them. If the attitude of shopping guide is not good, customers will have a bad impression on the shop, and they may not come next time.

39. Track the services of existing customers.

Customers buy things, shopping guide can follow the follow-up to provide some attention and maintenance methods, for customers, the sense of experience is very good. Now is the era of one to one marketing. Please consider how we should follow up our existing customers.

40, please care about intangible goods.

Maintenance service and reference service are also needed by customers. Please also provide customers with some references for commodities other than tangible commodities.

The above is the 40 secrets of how the brand women's clothing store can improve its performance. I hope it can help everyone in the clothing store.