Li Xiaolu'S Taobao Shop Sold More Than 1100 Items Of Clothing At 100 Thousand Per Day.

Li Xiaolu, who has been silent for a long time, once again returned to the public view. He turned his body into a net red and started his Taobao store with his own clothing brand.

On the evening of September 26th, it was officially opened. At 28 p.m. at 4 p.m., Li Xiaolu's Taobao shop sold more than 1100 items of clothing. The average daily sales were almost 100 thousand yuan, according to the average price of 180 yuan.

For a new store, the result is pretty good, but in the Taobao shop, the spray that it inspires is almost negligible.

The brand name "3000 concepts of Lu" is translated as "Li Xiaolu's whimsy". Star Li Xiaolu rolled up his sleeves and came out in person. The designers, models and propaganda carried him on.

Although the figure is still like a girl, actually, Li Xiaolu is already 37 years old, and has not been able to get her works for a long time. The scandal has led her to a great loss. But obviously, she has a strong appeal for fans. A vlog, which is specifically aimed at promoting its own brand, has received 2 million 710 thousand of micro-blog's viewing. It is estimated that fans have contributed significantly to the sales of new stores.

Li Xiaolu is serious about doing business.

Li Xiaolu's team said that the new brand has been prepared for six months from preparation to new development. The operation of the "3000 concepts of Lu" brand is Hangzhou star Lu Agel Ecommerce Ltd. The sky eye shows that the company was founded in June 28, 2019. Its shareholders are Hangzhou Agel Ecommerce Ltd and Beijing payroll Rui Culture Communication Studio on Monday, which is Li Xiaolu's own studio.

Celebrities are usually unfamiliar with goods, and the airport street takes pictures. But from carrying goods to selling goods, Li Xiaolu can cross more than one mountain, commodity power, supply chain, service... It is not enough to have three words "Li Xiaolu". Moreover, in the entertainment industry, Li Xiaolu's clothes have been criticized for 20 years, from the "Ayilian wind" to the hip-hop style. And the clothes she designed herself were also "Tucao" by many netizens.

It is undeniable that more and more stars are starting to "learn" nets red.

For example, once Hunan satellite TV "one sister", the famous host Li Xiang, sold live in Taobao, updated 2-3 times a week, with 1 million 223 thousand fans. She even brought Zhao Wei and her friend Allen Lin to support her live broadcast career.

The stars in the circle do not make a lot of their own brands. The tide brand CLOT that Edison Chan founded and Shawn Yue's tide brand madness are all very well known and have a reputation in the circle.

In other countries, the number of sidelines is booming.

For example, the famous American singer Robyn Rihanna Fientje, who earned 600 million dollars, was named the world's richest female musician by Forbes, surpassing Madonna and Beyonce. However, most of these wealth have nothing to do with her singing. She has made the success of "Fenty Beauty" and Savage X Fenty, a successful female entrepreneur.

Forbes wrote that celebrities like Rihanna, who have many fans, are very effective in selling low-cost products through social media, and they can sell their products to their followers.

However, no matter how big the star is and how many fans it is, the basic principle of business will not change: good products are the kingly way.