Customer Reception Is Very Important For Clothing Sales.

In previous articles, sales techniques were most popular among friends, and the most popular selling skills were collocation skills. A fan backstage asked us such a question: is there a collocation technique that is omnipotent and suitable for any situation?

In fact, we have always disagreed with all kinds of omnipotence, because any skill is relative. The effect of using the wrong situation and people is not only a matter of great discount, but may even play a negative role. So at the beginning, I suggested shopping guide friends to learn the basic knowledge principle, read more magazines and go shopping, and then learn more from the process of sales. As time passes, there will be a sense of collocation.

But later it was discovered that every shopping guide friend would sink down and accumulate slowly, and if the theory itself could not be simple and standardized, it would make it easy for many shopping guides to understand.

Why is that?

A shopkeeper secretly told me that the theory of the system was too complicated to digest thoroughly, and that when he was not at school, he would still be able to match it with others. In fact, our proposal is that we do not recommend shopping guide to learn too complicated theoretical system before we have a certain foundation. Before we learn to walk, we will learn to run, and wrestling is inevitable.

So, is there any easy to understand technique of dress collocation? We have summarized several criteria that can be judged by visual observation for your reference.

One

Match according to the physiognomy

Human facial features can be divided into three categories:

1. Dynamic facial features.

This type has the following characteristics: first, hair color, eyebrow color, pupil color are strongly contrasted with facial features; secondly, the eyes are bright and the facial features are three-dimensional; finally, the facial contour is clear. These facial features determine the customer's facial impressions. We can choose the same products when we are matching these customers. For example, choose exaggerated dynamic patterns, coloured or contrasting colors, glossy and textured fabrics and fashionable avant-garde styles, so that the customer's facial features and clothing can be unified to form a more harmonious sense of visual unity.

2. Static facial features.

This type has the following characteristics: first, hair color, eyebrow color, pupil color are not obvious compared with facial features; secondly, soft eyes, facial features are more integrated in the face, and finally, the facial contour is smooth. These facial features determine the softness of the customer's facial impressions. In such a customer collocation, we can choose no pattern or regular pattern, plain color or coordinate color matching, no obvious luster and texture rules of fabric and simple natural style, if the choice of too dynamic clothing will make clothing to win the host, avoid customers face HOLD can not wear clothes.

3. facial features of appropriate movements

This feature has both dynamic and static facial features, so the choice of collocation is also more flexible, but be careful no matter how dynamic it is.

There will always be relative bias, so we should also focus on the direction of collocation.

Two

Match according to temperament

People's temperament can be divided into temperament and maturity.

1. temperament is divided into "Qu" and "Zhi".

To put it simply, if a customer seems to be good at speaking, that is the customer of "Qu". For such a customer, we need to match the soft fabric, the natural style and style, and the active color in the color matching. If a customer seems to be more serious, then we call it a "straight" customer; when matching, we must choose a firm fabric, a rigorous traditional style and style, and try to use near some color matching colors.

2. mature temperament is divided into "light" and "mature".

When a customer looks childish, we classify him as a "light" customer. For light customers, we should choose the style and style of young fashion as much as possible; we should call the older customers "mature" customers; for such customers, we should choose some mature atmosphere styles and styles.

Three

Collocation according to cold and warm

The cold and warm here refers to the coloring and coloring of the customers' hair color, pupil color and skin color; it is particularly important to note that the cold and warm here is relatively cold and warm, rather than the absolute cold and warm in our hue.

Taking pupil color as an example, if the pupil color is latent brown, we will judge it as warm color. If it is dark black, we will judge it as cold coloring. In the same way, we can distinguish the coloring and coloring of the starting color, the coloring of the skin, and then we can match the color of the clothes. If the warm tone is obvious, we usually match the warm colors.

If it is obvious that the cold tone is obvious, we can collocate with coloring. We must pay attention to the cold and warm clothing. The example is that the division of lemon yellow in the color circle belongs to warm color, but when coloring is used, it matches coloured skin.

　 Four

Matching according to body type

In fact, the customer's physical matching principle is based on eight big words: to foster strengths and circumvent weaknesses, and to adjust the proportion.

The meaning of the first half is to magnify the advantages of the customers in order to conceal their shortcomings in the collocation. For example, the customers' legs are beautiful, and they choose to match the style of the lower part of the body, but the shoulder design is outstanding, leading the line of sight to move upward. The meaning of the latter half refers to the proportion of the whole body. For example, a A type female customer can use the color, pattern and style to enlarge the proportion of the upper part of the body, and at the same time reduce the proportion of the lower part of the body, so that she looks more like the X figure.

Five

Matching according to preferences

If customers use their own clothes repeatedly, they may well be their personal preferences. If a customer likes lace, we can recommend the style of lace. If we are red from head to toe, we can recommend the red product. Anyway, one word is good for us.

Of course, I still say that: any sales skills are not omnipotent and absolute. Only observing, understanding and summarizing in practice will be your best collocation skills.