Suning.Com Carrefour'S Order Volume Has Broken 180 Thousand.
According to relevant media, more than 200 suning.com Carrefour stores opened in the country. According to Suning big data, the total volume of orders exceeded 180 thousand orders during the opening period, and sales increased by 152%. As early as September 27th, suning.com completed the acquisition of 80% of Carrefour China.
According to Suning big data, Carrefour stores opened the most popular category since its opening. Among them, sales of health intelligent air conditioners increased by 120%, 55 inch QLED TV accounted for 125% of TV sales, air purifier sales increased 548%, Dyson hair dryer sales exceeded 3000, and sweeper sales exceeded 10 thousand units.
The "old to new" subsidy policy has also become a major driving force for consumers to buy large appliances. Data show that during the opening of Carrefour stores, Suning took over 15 thousand of the activities of the old exchange activities, and the total amount of new renewal subsidies was 8 million. Small BIU series, Mei and Haier brands became the favorite brands of new users.
Suning.com's transformation of Carrefour's home appliances and 3C regional scenes is only the first step of sunning's opening up to the Carrefour scene. With the adjustment of the members and the optimization of the store's layout, supply chain and so on, Suning's children's sports, department stores and movie city will also be integrated into Carrefour according to the plan and create a one-stop community life center with goods, services, experience and leisure as a whole.
In addition, Carrefour will also promote the optimization of storefront form and speed up the Internet transformation of stores. Zhang Jindong, chairman of Suning holding group, said that in the next five years, Suning will formulate the development target of 300 Carrefour stores in one to three line market.
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