New Retail: Sijiqing Landlady Broadcast Live More Than 300 Times A Day, Selling Five Million Monthly.

Hangzhou's Sijiqing clothing market is carrying a huge black plastic bag full of people. Some are walking on the road to pick new ones.

Entering the "Suhang women's wear" building, although the flow of people is like a shuttle, it is not noisy at all. Everyone watches the goods quietly and quickly, and pays the money away. No trial, no bargaining.

The clothing of the dawn is the most bustling place on the whole floor. The young boss is the only Taobao anchor on this floor.

At the moment, she is broadcasting live.

A familiar visitor just wanted to greet him. He saw the morning dawn explaining his clothes, and skillfully took off his clothes, wearing beautiful back and safety pants. This is a common phenomenon in Sijiqing. The stall girl quickly pulled the familiar guest aside and showed him a new dress.

There is no locker room in Sijiqing, and the time of dawn in the live broadcast has turned its stall into its dressing room.

　　 A day on the Hot Wheels

In October 2nd, when he was just 22 years old, the morning sun and the long lost girlfriends ate a birthday banquet. They opened their cell phones and picked up a new style map from a dozen Guangdong factories to select a new version for two days. Since last year's live broadcast of Taobao, her life was like stepping on a hot wheel.

The day of dawn starts at the opening of 4 o'clock in the morning. She will pick out 25 samples from dozens of samples from various factories as a new model for the studio. Every time you open a piece of clothing, you need to think about its matching quickly. You don't have time to rehearse for the rehearsal. There is no script. You can only play on your own experience for many years.

Quickly disassembled a courier, dawn got a sweater, her eyes swept through the clothes rack, a casual pants can match the leisure temperament, a skirt can match the "feminine flavor", dawn quietly put the two plans in mind, no notes, and then continue to tear down a courier.

In the depth of only 3 or 4 meters of the small mouth, dawn in order to display the whole body, must stand on the edge of the stall, live in the background, the background is the "packing guest". Each time you spend 5 minutes to introduce a good dress, you must take off the morning light and change it into a new one. New customers who have just arrived in Sijiqing may stop and wait, while the old guests will not see. In Sijiqing, because the guests can not try their own clothes, every little sister is a "living model". If you want to dress regularly, you will already have the skills of changing clothes without stage fright.

"There is no locker room in Sijiqing. Once you get used to it, you can use it as a beach.

It starts at 6 in the morning, and it doesn't move.

She broadcast 6 hours a day, introducing 40 items, every second precious. Dawn's mother "red sister" and stall sister "snow elder brother" are her help seeding. The three people are very different in height. They just show different fans of different shapes. Another operator sitting behind the computer is taking photos at the scene, directly linking up, and going all in one. The 3 sister who is in charge of sales had to stand outside the stalls to greet guests, so as not to affect the live broadcast.

At 12 o'clock on the dot, she will drink saliva and rest her voice, then replenish and tally the goods according to the shipping order. Busy until 2:30 in the afternoon, dawn will have to stroll the market and pick new models. 5:30 back to stalls, ready to organize the second day live goods. At 8:30 in the evening, she also went to the warehouse and customer service to understand the after-sale situation. The end of the day's work was often over 9 o'clock.

She has become accustomed to such a fast pace of life. On weekends, she even went to factories in Guangdong, Haining and other places, and almost had no time to arrange her private trip.

　　 A stall girl

Every gold digger who comes to Sijiqing, Hangzhou has the same goal: making big money. Dawn is no exception.

But this is not the life that parents designed for her. In the eyes of parents, this Lishui girl should go to Paris to learn costume design when she was 18 years old, and then become a designer and become famous. For this reason, the parents of the clothing supermarket in Shaoxing tried their best to send her to the best junior middle school in Hangzhou.

However, he didn't get good grades in the morning. He eventually went to high school and dropped out of school to become a little sister in Sijiqing. At that time, one of her cousins opened a stall in Sijiqing.

Sijiqing's stalls are going through a specially packaged "Internship", with their hands and feet sharp and intelligent, who can stay to bring guests. When dawn joined, just one old employee left, and a dozen of the customers he had accumulated directly brought the morning light.

Mature, generous and cheerful dawn is different from many shy girls who have just entered the market. They soon become familiar with their customers, and even invite guests to eat and gossip. One after another, dawn became a business Sutra: after recommending a new T-shirt to the customer, a pair of trousers was recommended, and a pair of trousers was recommended.

Let the guests eat and drink well, and help the guests to match well. At the same time, when the guests "return to their full load", the morning sun is full of money. After a few months, the morning sun has earned twelve thousand of the monthly salary.

Dawn is a caring person. In the process of running away with the landlady, she began to pay attention to the strong supply chain in Sijiqing.

She found that the suppliers behind Sijiqing stalls spread thousands of garment factories in Jiangsu, Zhejiang and Guangzhou. Each stall has several tentacles and touches several factories, helping them sell goods continuously.

There is a building in Sijiqing, which is located in the "factory stalls". There is one factory or several factories behind each stall, providing "one hand source of goods". Many stalls will come here to pick up the goods. They like to "keep the price down". When dawn approached the factory stalls, there was little bargaining. As time passed, these stalls loved the bright girl.

In October 2015, Chen Xi, who was just 18 years old, rented his own stalls in Sijiqing with his 100 thousand yuan saved from work and 300 thousand yuan funded by his family. The stalls are 8 square meters, located at the corner, open on both sides, with large traffic and 380 thousand rent.

　 The boss makes the live broadcast.

It's been three years.

Put a table between the stacks of clothes, and stand on the platform to shout about it. Dawn began to start the career of the boss.

Dawn recalls that those three years are the most comfortable three years of life. Sijiqing has a steady flow of passengers. With her sales ability, she often sells 7 or 80 thousand clothes in half a day.

She handed over her sales to the stall girl, and began to enjoy the life of Bai Fu Mei, who was jealous of her peers. Every morning, she went to do the SPA, tea and boxing.

At this time, more than the dawn of the sharp smell of the stalls, the landlady began to let the stall sister contact Taobao live broadcast, but this did not cause the attention of the dawn, until March 2018, just after the pass, see their stalls spring sales are not as good as before, but other stalls in the live broadcast of the rapid rise in the amount of time, the dawn of the problem is aware of the seriousness of the problem.

Many guests who have taken dozens of clothes from her stalls will only take ten pieces now. They said frankly that many people went to see Taobao live to buy clothes.

At that time, there were the first batch of live stalls in Sijiqing, and the anchors were stalls. An old schoolmate who runs a live broadcasting organization suggested that she also let the stall girl join the live broadcast.

In October 27, 2018, for the first time, sunrise faced the live broadcast. She chose to live as a landlady.

However, even if he is usually able to speak and speak, he still faces a few words when facing the camera. The operator behind the computer has been helping her with "rhythm", asking the characteristics of her clothes, the suitable crowd, etc., so that she could barely speak for four hours.

In the latter half of the month, although the mouth of dawn did not stop, its daily sales remained at a few hundred yuan, while the average daily sales of stalls were 7 or 80 thousand.

Even parents who have always supported themselves have begun to question. They say that a good stall business is not done, but busy live broadcast will lose their old customers.

　　 Want to be a full-time anchor.

Just when she hesitated or even wanted to give up, the outbreak came.

On the first day after the "double 11" in 2018, her sales suddenly increased from several hundred to more than 1000 yuan. When it did not respond, the second day sales increased sharply to eight thousand, third days, rising to twenty thousand, to fourth days, or even breaking through eighty thousand.

Later, she was able to make clear that the live broadcast of Taobao will have a support stage for every anchor. The platform will give the new anchor a long time to guide, and if it can grasp it, it will be able to counterattack in a short time.

She just grasped it. From those days, she put all her energy on the live broadcast, laying the pace of life up to now. Although she did not have enough time to write the script, she did a good draft for every live broadcast in the wheel turning work.

Dawn said, there is a combination of live broadcast: new products display, links, coupons, spike countdown, all have to play a certain "punch rhythm." It wasn't until November 15th that she became a teacher.

"The traffic that the platform guided in is lucky enough for me to stay."

Since then, there have been tens of thousands of sales of sunrise in every live broadcast, although there has been a downward trend, but the trend has basically been showing up. Even the mother who did not support her live broadcast came to help the studio. Nowadays, the average daily sales of sunrise is 5 million per month.

She even helped other stall landlady to bring goods, so that they could help the next door landlady who had been in the doldrums to empty their stock, and they could also replenish the new model.

In the Spring Festival of 2019, the voice of dawn was checked out of the polypoid abdomen. After the operation, the doctor told her that her voice could no longer return to its original form. Because it was not convenient to speak, the morning sun had been suspended for 2 months, and 40 thousand of the fans had dropped 5 thousand. But after careful consideration, the morning sun opened up again, and her fans could hear her voice hoarse.

Not long ago, dawn added a sheet to this live broadcast. This is not something inherent in Sijiqing. Dawn said, of course, is a stall boss, but also a Taobao anchor. "Maybe one day, I will leave the stall to become a full-time anchor, but the studio will still be decorated as a stall."