The Way Out And Retreat Of Music Companies

He Hongyuan / Wen

If you love someone, please take him to the summer of the band. If you hate a person, please take him to the summer of the band.

Only when we come to the summer band, can we understand how cheap time is. Early in the morning, I went out to Hebei, lined up, checked and queued, watched the sun go down, and waited for the artists to come and go.

Only by participating in the summer of the band can you feel the fanaticism and sincerity of the music. Fans cheer, "train", jump, women idol bravely "dive", go to the fans alone, the old singer goes home early, and wants to go to bed on time.

"True value!" In the early morning, a middle-aged female fan in the system said that she came from Inner Mongolia and asked for leave specially. This is a working day. Among the fans, there are students, middle-aged people, and even the elderly, who are different in color and simple. You can't help feeling sorry for the fact that our people are really idle.

This is the power of music, but the platform for communication is from the Internet. The platform is Iqiyi, and the producer is Mi Wu, making money, the modern sky. It's like another draught, even the cold wind.

Every musical company executive contacted is emphasizing that the capital is in the cold winter and good days are gone forever. But the attitude towards investors is quite different.

Shen Lihui, the founder of the modern sky who likes to stay in the sky, keeps the high cold and avoids the investors. Although the investors who come to consult are also decreasing with the severe winter, there is no essential difference. Shen Lihui ran his own system.

Taihe music IPO accelerated. Although Qian He mu, chairman of Taihe music group, admits, "capital is becoming more and more sober".

In the cold winter, there is a difference between companies. Shen Lihui, the founder of independent music, has a large share of the company's stock and a healthy cash flow to choose dormancy.

Capital Group Bureau, integrated Taihe music, is more popular than pop music. Behind them are complex shareholdings, such as Baidu, Hou de Qianhai fund, Jun Lian capital, Chong Kai Yuan, and China and Thailand. This is a company that is not fully dominant. Qian Shimu, chairman of the board, Xu Yi, a professional manager. The capital that is eager to cash in behind is pushing Taihe music to IPO.

Whether IPO is fast or not has its own advantages and disadvantages. Capital push and founder's helm have their own advantages. Time is the best proof of great changes in the industry.

The similarities between the two giants are relative distance from Tencent music and NetEase music. The bottom of the modern sky lies in the long chain of revenue. Compared with the other, the copyright superiority of Taihe music still exists.

But in fact, every family has its own preferences. The modern sky copyright is sold to Tencent, and Baidu is also a strategic investor of NetEase cloud music.

Relatively small music companies do not have so many options. "I am waiting for the next technological change." He has taken the position of founder of a music company in Tencent and NetEase.

Large music companies, whether to accept Tencent or NetEase shares, is not necessarily, perhaps not yet.

In the age of technological change, mutual attack and cooperation between platforms and content will continue to be staged.

Special content industry staged special drama, the outcome is still unknown.