"Fried Shoes" Are Becoming More And More Crazy. The Central Bank Has "Yellow Cards".

The Shanghai branch of the people's Bank of China recently issued a financial bulletin to show the "yellow card" of the "fried shoes" that are getting more and more prosperous. Shoes are not fried. The central bank has stepped off the brakes on the runaway "fried shoes" express train, which is not only conducive to the prevention of new risks in the financial market, but also a shield for those who are not rational.

In recent years, the domestic financial market is changing, and the "hot money" has just faded. Almost overnight, there were more than 10 "fried shoes" platforms such as poison, Nice and bull fighting. According to statistics, in August 19th, in the top 100 of the volume of sports shoes, the turnover of 26 hot items reached 450 million yuan, exceeding the turnover of 9431 new three boards on the same day.

The participants in the "fried shoes" trade, the large volume of transactions and the sharp fluctuations in prices, shocked many of the shopping malls. A joint shoe released by Air Jordan 1 in February, for example, is priced at only 1399 yuan and is currently selling 30999 yuan on poison APP. There are even platforms for the "fried shoes" to compile AJ index, Nike index and Adidas index, and K-line charts are comparable to the stock market. For a while, "speculation is not as good as speculation, and speculation is not as good as fried shoes".

Some people say that a pair of shoes is a work of art, it carries the memory of youth; some people believe that behind the shoes is everyone's value proposition and identity tag, for example, people who like Air Jordan know more about basketball and NBA, while those who like Yeezy may advocate rap culture. In theory, this kind of behavior from value identification, or preference for star teams to shoes and shoes collection, is like fans buying albums, calligraphy lovers buying calligraphy and painting.

When an item is called "stir", its connotation and value will gradually give way to money and desire. How many fans are playing in the current shoe circle? Among the three brands, the selling platform and the buyers, the biggest beneficiaries are undoubtedly the trading platform which does not take any risk and earn commission. Brand makers create "limited edition", "XX" and "hunger marketing". Of course, they are also profitable. After all, every crazy rush is free advertising. Some of the buyers are fried writers, who grasp the market resources and relations and earn a ticket to run. The remaining buyers may be irrational speculators and "student forces" with insufficient risk tolerance. They are put on the beach at high stations.

After all, the shoes are different from calligraphy, painting, antiques and exotic treasures. As an ordinary commodity for the people's livelihood, they are worn first and replaced by the streets. The so-called high technology, design sense and sense of the times will keep swinging along with the tidal vane of the trend. On the other hand, the way of hunger marketing is to make use of the psychological scarcity effect of buyers and earn the value of monopoly.

The central bank's briefing shows that there may be illegal fund-raising, illegal deposits of public deposits, financial fraud, illegal pyramid selling and other related financial and economic offences behind the "fried shoes" industry.

It should be noted that all kinds of sneakers with auras are already priced too much for their uniqueness. Therefore, the large price fluctuations in the subsequent trading process are mostly based on the bubble price of emotional disturbance, and lack of hard core support, and the larger the bubbles, the easier it is to burst. Once the market price of the frying shoes reaches the top, the capital runs away. After that, the scenario of falling into the dilemma of virtual rights is bound to repeat itself.

Capital is like a pot, always in the "speculation" in the opportunity to profiteering. But from "garlic you ruthless" to "beans you play" to crazy after "Pan Xia man" want to cry no tears, but in the end. Fried shoes are risky and investment needs to be cautious.