2019 Ningbo Fashion Festival And The Twenty-Third Ningbo International Fashion Festival Press Conference Is Held.

Ningbo clothing festival is one of the first large-scale comprehensive economic and trade activities in our city. Relying on the solid industrial foundation, after 23 years of hard work, it has played a positive role in promoting the transformation and upgrading of garment industry and international cooperation, improving the quality of fashion and cultural life of the citizens, and speeding up the construction of famous cities in Ningbo. This year coincides with the 70th anniversary founding of new China. It is also the second year for Ningbo to actively promote the "six struggle and three year high" action plan. In line with the pace of the times and the requirements of Ningbo's fashion industry, Ningbo International Fashion Festival has been upgraded to 2019 Ningbo Fashion Festival and the twenty-third Ningbo International Fashion Festival, which will be held in Ningbo on October 24th -27.

This fashion festival is " Colorful fashion and bright future The theme is to promote the development of fashion culture and promote the high quality development of the fashion industry. The focus is on fashion textiles and clothing. It brings together fashionable and innovative resources, shapes the brand of fashion enterprises, and advocates the green, healthy, cultural, innovative and inclusive fashion concept. It has organized 15 major activities, namely, brand exhibition, industry forum, fashion creativity, fashion consumption, and so on. The four major activities.

On the afternoon of October 23rd, the 2019 Ningbo Fashion Festival and the twenty-third Ningbo International Fashion Festival press conference were held under the testimony of many media. At the meeting, Fang Wei, deputy director of the Ningbo Municipal Bureau of fashion Bureau, director of the Fashion Festival Organizing Committee's office, proposed the importance of creating the fashion festival in Ningbo from the perspective of the three upgrading angles of industrial upgrading, consumption upgrading and urban upgrading, and highlighted the advantages of Ningbo in the fashion industry: "first, the textile industry dominated by fashion and clothing industry in Ningbo is strong; second, the international influence of Ningbo's fashion industry brand is constantly increasing; third, Ningbo's fashion industry supporting system based on trade, exhibition, logistics and media is becoming more and more perfect. These three advantages are also the industrial foundation for Ningbo to promote the development of fashion industry.

Yang Jie, director of the Executive Office of Fashion Festival Organizing Committee, also pointed out: "fashion, intelligence and innovation of textile and garment industry are the future trends. Ningbo will take fashion and creativity as its driving force, technology innovation as the driving force, and intelligent manufacturing as the foundation, and accelerate the transformation from textile and clothing market to fashion, textile and clothing strong market."

First, the main activities of Fashion Festival

(1) brand display

The brand exhibition uses 6 exhibition centers of Ningbo International Convention and Exhibition Center, with an exhibition area of 40 thousand square meters, with 2000 booths, an increase of 15% over the previous session. A total of 12 overseas countries (regions) and 285 brands from the United States, Britain and Italy participated in the exhibition. Overseas and foreign brands accounted for about 25% of the total number of exhibitors. This year's exhibition includes clothing and accessories, bags and leather goods, home textiles and home furnishings, covering four major fashion industries. Apart from the functions of the exhibition board, the exhibition focuses on five major functions of Ningbo fashion achievements, fashion brands, fashion support, fashion consumption and fashion base. Meanwhile, this year, for the first time, the "fashionable Ningbo theme exhibition area" will be set up at the entrance of hall 1. The main line is "from the hometown of red tailors to the famous fashion city". Through the creative expression of Hong Bang legend, tide people interaction and net red card, we can carry forward the red band tailor craftsman spirit, disseminate the fashion culture, look forward to the vision of the construction of the famous fashion city, and unite the centripetal force of the development of Ningbo fashion industry.

Industry Forum

The fashion festival will hold the 2019 Ningbo fashion conference for the first time, and six professional forums and multiple industry docking activities will be held.

One Main forum - 2019 Ningbo fashion Convention and Fashion Festival Opening Ceremony 。

2019 the Ningbo fashion Convention and Fashion Festival opening ceremony will be held at the Radisson Hotel on the morning of October 24th. The meeting will be about 500 people. The conference will focus on the theme of "industrial fashion, fashion industrialization and fashion city construction", and invite experts, leading enterprises and Shang Daka from home and abroad to give keynote speeches and interactive dialogues. Yang Dayun, the founder of "China's fashion industry Godfather", Seyma Colin, founder of the global design education platform in France, Francis, chief representative of Italy Fashion Industry Federation, Francis, China's top designer of fashion design, Li Rucheng, director of YOUNGOR group, and Wu Yonghong, senior marketing director of Samsonite (China), attended the heavyweight guests. In addition, in order to promote investment cooperation in fashion industry, a major fashion industry signing ceremony will be held.

Two Sub forum and industry docking activities

( One Ningbo fashion industry innovation alliance conference and fashion Collaboration Strategy Symposium. The Ningbo fashion industry innovation alliance is a fashion promotion organization under the guidance of the Ningbo Municipal Bureau of letters. It is established by the fashion alliance of clothing, luggage, accessories, home furnishing, home textiles and other fashion industries, and associated enterprises, institutions, industry associations, fashion design offices, etc., through the form of voluntary alliance. It takes the responsibility and mission of Ningbo fashion industry's collaborative innovation and high-quality development. At the same time, with the opportunity of the founding of the alliance, gathering the resources of fashion industry in Ningbo and the whole country will blow the horn of Ningbo's fashion industry collaborative innovation. During the meeting, the alliance will sign strategic cooperation agreements with the Guangdong Guangdong, Hong Kong and Macao cooperation fashion brand Committee and the Yangtze River Delta fashion industry alliance respectively.

(2) 2019 China Fashion Buyer conference. The conference will publish the research findings of China's fashion consumption trends and procurement market development, and achieve seamless docking between suppliers and buyers through the promotion of brand enterprises, distribution of distributors and on-site docking. Cao Lisheng, Party Secretary of the China National Business Information Center, will attend and deliver speeches. The 5 brands will be introduced, including representatives of Dun Yun dress, collar luggage, Bao Bei Lai Yi children's clothing, etc.

(3) 2019 China Fashion smart manufacturing and Fashion Technology Summit Forum. The forum is sponsored by China Sewing Machinery Association, focusing on the theme of intelligent transformation and application of big data such as design, manufacturing, channel, logistics, platform, etc., to explore the development prospect of Intelligent Manufacturing in fashion industry and publish relevant research results. Wang Jian, vice chairman and Secretary General of the China Science and technology automation alliance, and Wang Xiaofeng, general manager of Haier digital technology textile and garment industry, will give keynote speeches.

(4) 2019 China's "fashion industry + Internet" forum and docking conference. The conference will discuss the theme of new retail, digital stores and consumer interactive experience, and carry out on-site docking through e-commerce channel publishing, brand fashion promotion and so on, to help enterprises effectively develop full channel marketing strategy, innovate marketing mode and expand sales market. The 7 guests will be keynote speech delivered by Tokunaga Kichi, President of the Sino Japanese Federation of designers' Industry Association, Jiang Qinglin, vice president of the school of operations and supply chain, University of Liverpool, University of Liverpool, Xijiang International Business School of University of Liverpool, Qian Jiang, chairman of Hongkong east alliance garment industry group, and the 70 national household electrical appliance business platform will participate in the docking conference, and the CEO economic innovation park will be introduced to Taiwan.

(5) fashion industry chain elements docking activities. At the exhibition site, we will set up the fashion industry chain elements docking service area, organize and organize a number of new product promotion, transnational procurement, talent services, industry seminars and other activities, including fashion talents and human resources supply and demand meeting, international buyers centralized purchase order meeting, hundreds of designers Ningbo line, enterprise fashion new products and cooperation project release.

(three) fashion creativity release

The fashion and creative sectors include the fashion trend release and the 2020/2021 autumn and winter textile fashion trends in China, which are launching two activities.

Fashion trends released. It will be held on from October 24th to 27th at the executive B building of Ningbo International Convention and Exhibition Center. There will be four fashion exhibitions of famous brands, famous domestic designers, local fashion brands and avant-garde colleges. Among them, China's top ten designer Hu Jin will hand in hand with the famous women's clothing brand Ma Zhong Lin to bring the theme of "impression money Lake" on display. China's Ten Star designer Gong Hangyu will bring "one step and one dust" fashion show; the Chinese New Designer Jiang Zhuojun will bring the "stars and clouds" hair show; the New York senior custom tailor brand NIKKY will be jointly released with the local high-end women's brand Demille, the children's wear custom brand Piccolo RE (little emperor), and the works of teachers and students from Luxun Academy of Fine Arts and Ningbo University. The 2019 second KFIP children's fashion week will also be held.

( Two ) 2020/2021 The trend of China's textile fabrics is released in autumn and winter. It is hosted by China Textile Information Center and national textile product development center, mainly based on static display, presenting three dimensions of textile fabrics, fashion trends, intelligent technology and environmental protection. The quantity, quality and compatibility of the fabric will be further improved.

(four) fashion consumption

The fashion consumption section includes 2019 Ningbo fashion consumption Carnival and the ten national fashion network red live broadcast to purchase two activities.

( One ) Two thousand and nineteen Ningbo fashion carnival. 2019 the Ningbo fashion Carnival will be held in October 21st to create the city's fashion product experience week, Tianyi Plaza, cool shopping mall, international shopping center, intime department store, Raffles square, impression city, Lishi city Les, hang Yi Plaza and other 13 fashion business complexes and 35 local brand shops. In the same period, we will also hand out the Ningbo fashion consumption hand-painted map, which will show the major fashion business complexes in Ningbo, the fashionable characteristic blocks and the large native brand factory shops.

( Two The ten major fashion nets in China are purchased live. The event will be held on October 24th -25, at the hall of No. 2-3 Hall of the Convention and Exhibition Center. The Alibaba group service provider and Taobao live live in the first batch of white walls. The five brands including 10 Fashion Network red anchors and La Natsu Bell women's wear, sadi (Sadi) women's bag, Danish hornet tide brand, MJSTYLE (Jian Shang) casual wear, and Ti Jia Ting Mei makeup will participate in the live shopping activities. Local brands such as Taiping bird, Demana women's clothing, luggage bags and AGD men's clothing will participate.

Two, characteristic highlights

This fashion festival combines the global perspective and local characteristics, presenting the most popular fashion trends, building a communication bridge in the fashion industry, and promoting wider, deeper, and higher level exchanges, cooperation and common development both at home and abroad.

(1) the exhibition will be upgraded with new trends.

This year, when the "Ningbo Fashion Festival" was upgraded to "Ningbo Fashion Festival", the theme of "fashion" was highlighted more. Besides the previous clothing, three new plates, including clothing and accessories, luggage and leather goods, home textiles and household, were added to realize the breakthrough from 1 to 4. 雅戈爾、新秀麗、博洋、馬威等國內外200多個時尚品牌紛紛參展，將圍繞科技、時尚、綠色的產業新定位，上演一場時尚大片：雅戈爾將帶來品牌矩陣新成員YOUNGOR LADY，引領服裝業的新時尚；博洋服飾攜手北京服裝學院帶來獻禮新中國成立70周年華誕閱兵儀式群眾巡游禮服，該公司是浙江唯一入選的設計開發及生產制造供應商；申洲集團攜馬威品牌帶來可降解滌綸、草木染、個性化定制印花T恤等多項倡導綠色健康生活的黑科技；蘋果服飾帶來了與中國工程院俞夢孫院士領銜的全軍航空重點實驗室共同合作的智能穿戴服裝；旦可韻打造時尚針織產品最強供應鏈，為追求時尚的年輕一代提供個性化品質著裝；紅傳服飾為精致獨立現代女性打造個性化、場景化成衣定制；時尚帆布包——布功夫將推出兼具時尚和垃圾分類存放功能的帆布袋；曠世智源攜旗下“芬緣”和“邊 "Corner" and other private brands, with "fragrance" as the core, and the debut of the concept stores such as "soft design, cultural creation, light food, coffee" and so on. The 10 Zhi Mingwen enterprises, such as Hua man culture, big head son culture and GUI Zhen Tang culture, have participated in the exhibition for the first time to boost the seamless connection between IP and the fashion industry. Haier's textile and clothing products sub platform -- Hai Yun's exhibition activities will break the traditional display scene, and use the form of "mobile venues" to showcase new technologies, new applications and new ecology in the field of intelligent manufacturing and industrial application, and provide solutions and solutions for the upgrading of China's textile and garment industry chain. In addition, the participation of the fashion base, such as Chi Shang Industrial Park, Yun Shang Valley and Bo Yang Qian Yang 26 Pioneer Park, will create a guarantee for the development of fashion industry.

(two) keep up with the theme of "fashion" to upgrade and enrich the content of activities.

Industry forum, fashion creativity and fashion consumption sector are also more attractive. This year for the first time held a fashion conference, 2019 Ningbo fashion carnival, the ten national fashion network live broadcast and other major activities. The industry forum focuses on the theme of "fashion" and hosts the "1+5" industry forum. Among them, the main forum - 2019 Ningbo fashion conference is the largest trade union, the highest level, the strongest influence, and the trade and Cultural Forum. The fashion trend release of the fashion and creative sector attracts more fashion, cutting-edge and creative elements. Through the dynamic release of famous brands, well-known designers, local fashion brands and avant-garde colleges and universities, it provides fashion cutting-edge information for enterprises, and promotes the communication between Chinese and foreign enterprises and designers. 2019 the second KFIP children's fashion week was first introduced into the fashion trend to show a number of children's wear brands and designers. The fashion consumption sector is not only available on the wired national top ten fashion nets, but also rich in offline experience activities - 2019 Ningbo fashion carnival.

(three) strengthen cooperation and exchange, and display the fashion culture of many countries.

This year's Fashion Festival has made remarkable progress in internationalization. It is expected that overseas buyers will increase by 20% over the past year. Overseas brands will take part in the exhibition. 40 brands from 11 overseas countries (regions), including the United States, Britain and Italy, will participate in the festival. The United Kingdom international advanced development alliance (BAT) has a century old English Cloth (Ying card) and Stephen Walters (Stephen Walter) fabric brand exhibitors. English Cloth（英斯卡）總裁Gavin George Courtnell（蓋文·喬治·考特內爾）將蒞臨現場，與國內外百位匠師共同交流推廣高定文化與高定技藝；全球第一大旅行箱公司新秀麗集團攜旗下American Tourister(美旅)箱包品牌首次參展；世界十大拉鏈品牌之一意大利IDEAL（理想）拉鏈首次參展；北美五大手工西服品牌Nikky（霓楷）手工西服，帶來了集意大利的定制特色和美國的時尚元素，同時融入了紅幫裁縫精湛技藝的手工西服；意大利團組陣容強大，帶來了男女運動休閑品牌V2、珠寶品牌Ceccacci（世家琦）、高級男裝定制RR tailor、潮襪品牌VERY SOXY等共5個時尚品牌 ；韓國的設計師女裝品牌Lsdeep （伊思迪普）、Raycool (瑞酷)、Adoniser（阿多尼杰）帶來了代表亞洲流行時尚的前沿設計；白俄羅斯展團帶來了斯維丹納克、卡莫沃利、珀麗斯耶3個男女裝品牌和奧爾沙亞麻、明斯克皮革2個面料品 Brand; the Russian group and the Serbia delegation brought together 11 brands of products including men's and women's wear, swimwear and accessories.

(four) the fashion atmosphere is warm, and the function of the platform is increasingly prominent.

The platform function of Ningbo Fashion Festival is increasingly prominent. More industry associations and enterprises will hold forums and new product promotion activities during the 2019 Ningbo Fashion Festival. The annual meeting of Specialized Committee will be held; the China Sewing Machinery Association will hold a seminar on software home digital sewing equipment and technology development during the fashion festival; the Yanbian Exhibition Group will hold a briefing on the investment promotion of Yanbian industrial enterprises; the British Pavilion will hold the "YOUNGOR's fabric brand publishing and 100 craftsman supply chain docking"; the Serbia Pavilion will hold the "technology leading life - functional underwear conference"; the Italian culture will hold the "fashion famous teacher's famous model fashion" activities; YOUNGOR will hold the YOUNGOR 40th anniversary celebration series at the same time; China Fashion Association will hold the 2019 China Fashion Association during the fashion festival. Ningbo Fashion Festival has become an important platform for publishing industry and brand information.

Will be listed, deputy director of fashion Bureau, director of the Organizing Committee of Fashion Festival. Fang Wei stay Answering reporters' questions

Question 1:

This year is the first year that Ningbo Fashion Festival has been upgraded to Ningbo Fashion Festival. We can see that Ningbo attaches importance to fashion. What are the main reasons for Ningbo's Fashion Festival? What do you think are the advantages of developing Ningbo's fashion industry and building a fashionable city?

This fashion festival is mainly due to three "upgrading" needs, namely, the need for industrial upgrading, the need for consumption upgrading and the need for urban upgrading. First, under the impetus of the new round of technological revolution and industrial transformation, cultivating and expanding new kinetic energy and subverting and upgrading the traditional kinetic energy become the inevitable trend of economic development. The traditional manufacturing industry is urgent to improve quality and efficiency and upgrade its value. Speeding up the development and upgrading of the fashion industry is of great strategic significance for promoting the transformation and upgrading of Ningbo's traditional manufacturing industry. Two, with the change of social consumption structure to diversification, high-end and personalization, the fashion industry is in the golden period of development. Fashion consumption has gradually become a new growth point in the consumer market, and consumers' fashion consumption consciousness and consumption behavior are constantly increasing. Three, the development trend of fashion industry is in line with the development trend of urban economy and social livelihood. It is an objective need for Ningbo to maintain sustained and healthy economic development and cultural prosperity. It guides more and more Ningbo people to understand fashion and pursue fashion, and to inject fresh vitality into urban construction.

At present, Ningbo has prominent advantages in textile and garment industry, and it has the industrial foundation to promote the development of fashion industry. The first is the strong foundation of fashion industry dominated by textile and clothing. The textile and garment industry is not only the traditional strength and economic pillar of Ningbo, but also the leading industry in the development of fashion industry. At present, the textile and garment industry in Ningbo has obvious product characteristics and remarkable cluster effect. It has become one of the largest textile and garment industry bases in China. At the same time, a number of complex fashion industry operators, including design, R & D, cultural innovation, business operation and brand operation, have been formed. The textile and garment industry has been transformed into the track of fashion industry development and internationalization. Two, the international influence of fashion industry brand is constantly increasing. Ningbo has the largest brand of suits and shirts in the country, and has produced a number of world-renowned brands such as YOUNGOR, Shan Shan, Bo Yang, Shen Zhou and Taiping bird. 9 enterprises have been identified by the State Ministry of industry and the Chinese Textile Industry Federation to focus on tracking and cultivating their own brand enterprises of clothing and home textiles. Three, the supporting system of fashion industry based on trade, exhibition, logistics and media is becoming more and more perfect. Ningbo has the advantage of opening up to the outside world, and its export volume has been the forefront of similar cities in China for many years. Ningbo port ranks among the top five ports in the world. Port economy, bridge economy and marine economy have taken on the growth point of Ningbo's modern logistics industry. As well as Ningbo Fashion Festival, all platforms have built a good information, trade and communication platform for Ningbo's fashion industry, providing a complete support for the development of Ningbo's fashion industry.

According to the general rule of the development of fashion industry in various countries, starting from the textile and garment industry, combined with the current industrial base of Ningbo, when promoting the development of fashion industry in our city, we should take the textile and garment industry as the core, synchronize other advantageous industries as the auxiliary fashion industry cluster, and strive to form a comprehensive service system of fashion industry with Ningbo regional characteristics in the "13th Five-Year" period.

Director of Executive Office of Fashion Festival Organizing Committee Yang Jie Answering reporters' questions

Question two:

The fashion textile and garment industry has been included in the "246" hundred billion scale industrial cluster cultivation project in Ningbo. How do you think Ningbo's textile and garment industry will be integrated with fashion as one of the traditional industries with superiority of 100 billion in Ningbo? How will Ningbo Fashion Festival empower the Ningbo textile and garment industry?

The fashion, intelligence and innovation of textile and garment industry are the trend in the future. Ningbo will take fashion and creativity as its characteristics, drive technology innovation as the driving force, and make intelligent manufacturing as the foundation, and accelerate the transformation from textile and clothing market to fashion, textile and garment strong market. One is "design +" manufacturing. Design, development and timely transformation is a short board of Ningbo textile and garment enterprises. Next, Ningbo will speed up the introduction and cultivation of fashion design talents and raise the level of fashion creative design, and guide textile and garment enterprises to focus on creative and innovative design, create a platform for fashion and creative design, and promote the industry to climb at both ends of the "Smiling Curve" and continuously increase the added value of products. The two is to promote "intelligence +" manufacturing. Ningbo will comprehensively promote the application of new technologies such as cloud computing, big data, artificial intelligence and 5G in the textile and garment industry, actively explore new models and new formats, accelerate the development of high-end industry value chain, and realize the innovation and development of industrial clusters. Three is to promote "innovation +" manufacturing. We should intensify the construction of all kinds of public innovation platforms, focus on key fields such as industrial clothing intelligent manufacturing equipment, knitting technology, digital intelligent spinning complete sets of equipment and technology, and break through the key core technologies and develop key new products, and cultivate enterprises and advantageous industries with global competitiveness.

Since the "13th Five-Year" period, Ningbo has become one of the three pilot cities for the construction of "fashionable cities" in Zhejiang province. The development of fashion industry in Ningbo is facing great opportunities. Fashion Festival will also become an important starting point for the development of our fashion industry. It also has important significance for promoting the process of Ningbo's internationalization. Fashion Festival will lead apparel and other related fashion industries to create a qualitative leap in brand connotation mining, and be given new positioning, thus becoming an innovation driven technology industry and cultural leading fashion industry.