The Old Soul Of Young People Uses Old Clothes To Hang Hammer Supreme.

Supreme can't contain old soul, but it can be used in ancient times.

Li Ke bought a Yves Saint Laurent suit for 1280 yuan. Before paying, she repeatedly confirmed with the shopkeeper: "is it really this brand? What age is it? The shopkeeper told her that it was the 80s YSL, which never came out again. YSL similar to the style of the official website of the suit, priced at around thirty thousand yuan.

Li Ke Xin went out of the old shop satisfactorily, and the dark green shirt on his body reflected the special luster in the sunlight. A knowledgeable person can tell at a glance that this shirt is also ancient.

The old saying refers to the clothes and accessories that have been recalled in the second hand market and are actually remembered. Because second-hand clothing, so the price is much lower than brand new clothes. There are also some ancient monumental commemorative and collectible values, which will be priced higher than new clothes or even sold at high prices. According to media reports, the Levi s jeans of a new year's style can be sold to 36 thousand yuan.

You can get 130 thousand + Notes on the little red book of consumption vane, and all of them are advocating ancient value and uniqueness. Among them, shop notes are especially popular. The authors use their retro photographs and exaggerated pleasures to describe their adventures.

Some people spent more than one thousand yuan to buy a Chanel ear clip with a small market price of ten thousand, and some people bought thousands of pieces of Maxmara coats of the same more than 20000, or the unique styles that have not been found in the market now.

Equally important, "the old shop is too good to shoot!" Whether it's American style youth or English celebrities, you can find a style matching ancient shop patting, a perfect dream from the past.

If you are not interested in famous brands, you can find unique retro flavor in antique. Shoulder pads, padded skirts, overalls, these old elements that have been thrown away by the times have been transformed by the new generation of young people and become a new trend in the fashion industry.

　 Spend the least money to buy a unique dress.

Young people's needs and expectations for "unusual" are unchanged from time to time. One of the best ways to attract young people is that they can buy the unique clothes with the least money.

The owner of DDR, the shop owner of ancient shop, bought the first time in 1998, when he was 18 years old. In those days, a group of restless young people were trying to dress differently. The difficulty is that information was not developed and materials were scarce. It was too difficult to be unique. Therefore, when he bumps into and touches the individuality of the old, it is a treasure.

In the winter of Harbin, under the heavy snow, an aunt stood at the door of the old Soviet style tube house and shouted to him, "come in, I have good things here!" The mystery of the thief pulled him to the two floor, the big wooden staircase, and the building collapsed. But there are all kinds of strange things in it, which make the Lei surprise. "Actually, it's all foreign garbage now, but it's too much fun. It's very interesting."

That day, let the heart of the Lei is a ginger fur coat, sleeves tightly, British lapel, pilar lock, Beatles style, spent him 400 yuan. "The 400 piece is all my lucky money at that time. Now it is expensive to think about it, but it is too beautiful, too special."

Today, with abundant materials and well-developed information, the same line of products can no longer satisfy those young people who want to be unique. At the Central Academy of Drama, he did not like those "rotten Street" clothes, "neither advanced nor special".

But "uniqueness" is often the most expensive. In the clothing market, only a high price or a small number of luxury goods or private ordering can meet this demand, and the prices of these goods are unbearable for most young people.

Gu zhe satisfies the delicate balance between "price excellence" and "uniqueness", giving people a sense of treasure in sand and gold. In the ancient shop, he went to a blue dress with a single shoulder and was surprised to wear it. The price of the skirt was only 500 yuan. The most important thing is, "no one else can buy the same."

There is only one thing in the world. This description is fatal to young people. Because of its long history, ancient books are scarce and can be preserved to date and can be worn even less. Plus each passing through the old, there are different historical charm, you buy not only clothes, or story and culture.

Na Lei once sold an ancient Brussels purse, which cost $200, and later found a carat diamond in the middle of his wallet. Brussels is located in Belgium, the diamond kingdom. It may be a craftsman left behind or a raw material of a wedding ring.

Not every diamond can be found in every old piece, but every old thing has a diamond like trace of years. A small piece of uneven stitch, a small little hair ball, may contain a memory to commemorate a life. People who like the old are not only chasing the trend, but also an old soul.

This year, Jerry, 31, is a painter. He has more than 1000 flat workshops in Songzhuang, and he is also a loyal old lover. He began to buy an old book from more than ten years ago. "I feel that my life has been extended indefinitely before ancient times. Older people are babies than in long history. "

What he likes best is the military uniform of the past, which represents the highest standard of design and craft in every country, and contains different cultures of every country. "I seem to be superstitious," he said with some embarrassment. "I think wearing military uniform will make people very powerful and not tired when drawing."

Once a designer, he borrowed Yamamoto Teruji's sentence: "after 20 years, the fabric is not a fabric, but a skin." He seeks a kind of human flavor in his old works, a unique and real life brought by the years.

This truth also affected his creation. He showed me a large oil painting, which was mainly tiger, and looked close to it. There were some prominent strokes, like scratches. This special texture imitated the wear and tear of ancient times with the years. "The ancient experience is the impact of people wearing clothes in walking and air, and tables and chairs, and everything." This painting is just a collision between himself and canvas, pigment and emotion.

Like many ancient lovers, Jerry has found cultural and meaning additivity for his love for the past. Even in his professional field, this kind of Chengdu is self consistent.

Gu is still a minority hobby, coupled with the richness of costumes of different countries and different countries, it is a rare thing to meet old people. Love this ancient consensus, for everyone's aesthetic insurance, and people with similar vision always feel happy, this makes the ancient have a strong social attributes.

Jerry every time he goes into the old shop, he feels a fit on the air field. He finds a sense of inclusiveness in his old books. He enjoyed the companionship of the shop assistants and other fans: "everyone is dressed very strangely here, so no one will think you are out of tune. They will think you are very stylish and think you are cool."

The ancient shop has become a "poor paradise" for young people who can consume and make friends.

　　 Ancient culture is a cultural phenomenon.

As we all know, fashion is another cycle. Many big brand new designs draw on the classic elements and styles of the past. Over time, revival has become an important trend and an interesting cultural phenomenon. Moreover, the ancient works can guarantee that they will never bump into shirts. Therefore, the acceptance of ancient books among designers, stylists and stars is very high.

DDR's founder Zhang Miao and Mr. Lei are a couple who worked in fashion magazines. They still have good fashion and media resources. Artists, famous stylists and stars are regular customers of DDR. Jiang Wen and Hsu Chi have just been to the store a few days before the interview. There are also people in the industry say that in the past few years, Fan Bingbing had issued thirty thousand deposits to entrust DDR's Nao Lei to find a special style of ancient gowns. Finally, the couple from the United States went to the dress that suited her request.

They often work with fashion media to provide stars with ancient ideas. Some stars feel that the old style is very suitable for their own style and will be bought directly after the shooting. There are also some fans who will name the ancient beans worn by love beans. "Fans economy." That Lei didn't avoid it.

Celebrities such as stars and KOL have obvious influence on youth culture. 95 orange shop owner orange noticed that when China had hip-hop fire, retro sunglasses and loose clothes were selling well. When the band's summer exploded, the shirts worn by the members of the band were especially popular with young people.

At the same time, it has its own cultural significance and historical meaning. Love ancient times, but also love that era and the way of life.

In 1997, Li Yong, an ancient Chinese forefather, opened the first ancient shop in China at the little drum house of the underground baby band. At that time, the guests were playing rock and roll. At that time, everyone in the eyes of the old and rebellious, and underground music, representing the mainstream lifestyle of a confrontation.

Over the past few years, rock music has entered the public view under the bombardment of the media and variety. Some musicians are still insisting on their beliefs.

The big wave band bass Xing Xing loves the old world very much. Over the past decade, he wore a thick metal chain around his neck, hanging on a lock of the 70s of last century. This is to imitate the British punk band "sex pistol" bassist Sid Vicious, salute the punk spirit represented by Sid. A lock with idols is Xing Xing's music belief.

Xing also liked the style of the rock musicians of that era, the red suit, the big pin and the black tights. For him, ancient times satisfied some of the imagination that he wanted to break through with restraint and fearlessness.

Lolo Love, an ancient shop, opened in Shanghai. This city has been synonymous with modern and fashionable since the last century. Shopkeeper Luo Luo held the blue velvet night, time machine, afternoon tea, picnic dance, retro social dance, and so on.

Originally, he wanted to hold a dance because Luo Luo loved Swing dance, but did not find the right place to practice in Shanghai. In her heart, dancing should be happy, well dressed, grand. At the same time, she also hopes to provide an occasion for guests to wear those beautiful old scenes.

The retro social dance was held in a highly western western restaurant. Every guest was dressed up. The big swing of the day was a swing dance. French bands were invited to sing some gypsy jazz and village songs, and two or three hundred people in ancient times were dancing with wine glasses. Luo Luo reappeared the golden age of Paris in the 30s of last century, that is her favorite time.

Like Xing Xing and Luo Luo, many young people have come into contact with their past life through ancient ways, creating a unique dream of restoring ancient life for themselves.

Is not old clothes, how much money can make?

Since 2000, the rise of ancient China in China has attracted attention and the market has begun to take shape. After more than a decade of ebb and flow, the ancient shops in China are roughly divided into two categories: those who earn money and those who earn less.

Those who do not make money are often small shops. Most of the shopkeepers are pure fans. Many of them are fond of ancient things, and the more they buy, the more they will open a shop to share with you. Most of these shops are located in less prosperous areas, some of which are converted into home based homestay homes, and there are simply online shops. Shopkeepers usually cry on the Internet, have activities such as Vintage bazaars, and drag large suitcases to set up stalls.

The cost of opening an old shop is very high. All goods are purchased from Thailand, Japan and European and American countries, and some of them are imported from foreign buyers or professional dealers. In the whole process, road toll, transportation and storage are all very small expenses. Big stores usually own their own storehouses, while store owners mostly store their goods in their own homes.

The operation cost of the first tier cities is also very high. In the social media, the popularity of the ancient shop "barren and thorns" moved from Nanluogu Lane to North rGH lane, the rent rose, in order to survive, clothing prices will inevitably rise. Therefore, the reputation is not big enough, and the quantity of goods is small and the quality is slightly lower than that of the famous shops.

The orange shop is a typical little old shop, opened on the two floor of a bar called Camera Stylo, and does not even have its own location on Baidu maps. The store is very small, except for two rows of clothes hangers, leaving only a narrow space for customers to walk.

The shop has printed shirts, thick needle sweaters, flower skirts, leather jackets, and colors and shapes are all very personal. These clothes are bought by herself in accordance with her own taste. Orange shop's profit is not high, only a few thousand a month, just enough for her life. "If there is a retro market, there will be more selling points, which may exceed ten thousand."

Another kind of ancient shop is the famous and successful shop in those industries. In Beijing, these shops are gathered in Sanlitun, the most fashionable and expensive business district in Beijing.

DDR is the main designer brand and luxury goods; MEGA concentrating on American retro, creating cultural brand; Wang FA La focuses on antique jewelry. These shops are very famous in the ancient circles, and are the pilgrimage sites of many ancient lovers. None of them has elaborate decoration, dedicated business category, good customer relations, and endless media publicity. All this implies that the prices and profits of these stores are much higher than those of ordinary small shops.

Successful ancient shopkeepers are keeping tabs on their incomes. When interviewed, their answer on this question is very unified, "that is, enough to live on their own".

In fact, the revenue of famous ancient shops is considerable.

Liu Ke, founder of MEGA, revealed that a few years ago, the store would record customers' consumption, and the customers who had accumulated the most consumption had spent more than three hundred thousand. As customers grew more and more, they no longer calculate the accumulated amount. Over the past few years, the single consumption of the highest amount is about thirty thousand. Another industry insider who doesn't want to give names estimates that the annual profit of DDR may be calculated by tens of millions.

　 How long can "poor paradise" exist?

Many ancient lovers have noticed the price difference between small shops and famous stores. For some people, famous stores have more choices, but there are also luxury brands that do not exist in stores. Several times the difference is still within their acceptance.

For other young people, "price excellence" and "uniqueness" constitute the two essential part of their ancient experience. Buying the favorite old books at a high price not only weakens the implied meaning of the old, but also diminished the excitement and joy of their search for gold. Therefore, they prefer to shop in small stores.

It is a pity that ancient things will only become more and more expensive.

Once, the old people were suspicious of "foreign garbage". The public questioned the source and safety of these clothes, and criticized the sellers for taking the old clothes as shoddy ones. Now, Gu has embarked on the "culture" and "fashion" parcels of high-end routes, procedures are right, fashion classic fashion, the quality of goods has also been improved.

In recent years, with the gradual acceptance of the old, the collection value of classic works has been excavated and rendered more and more. More intuitively, with the passage of time, the quality of the ancient will become increasingly scarce, more and more precious. Therefore, as a commodity or art that is difficult to be valued, it is reasonable to trade at any price in ancient times.

Then, will the old age break out at some time in the future and become a hot spot for sneakers and blind boxes? Almost all shopkeepers answered this question without any taboo.

"When you can easily buy everything with money, those unique things that are hard to buy with money will be sought after." Liu said, "I don't know when this moment will come. We are waiting for this moment."

After all, most people buy the original intention of ancient times, not only cheap, but also because of its unique. And unique, will always be expensive.

But it doesn't matter. At least, the old shop can still be a "poor paradise" for young people.