The Common Development Thinking Of Garment Enterprises In The First Three Quarters Of Growth

Three quarterly reports revealed that some garment enterprises maintained a year-on-year growth in net profit from the first three quarters. Although these enterprises come from different subdivision industries and different development situations, enterprises have some common choices and ideas in developing strategies.

In the three quarter, the revenue in the first quarter was 50%, and online revenue accounted for nearly half.

In October 25th, an Zheng fashion released the three quarterly report in 2019. The first three quarters of the company achieved operating income of 1 billion 791 million yuan, an increase of 54.13% over the same period last year. The net profit attributable to shareholders of listed companies was 278 million yuan, an increase of 12.55% over the same period last year.

An Zheng fashion 2019 semi annual report shows that in the first half of the year, the company achieved operating income of 1 billion 124 million yuan, an increase of 49.49% over the same period last year, and realized a net profit of 192 million yuan attributable to shareholders of listed companies, an increase of 18.34% over the same period (which has deducted the incentive cost of restricted stock). In the first half of the year, the increase in profits was mainly due to the growth of the main business and the rapid growth of the ritual information business and the integration of the tables. The company continued the trend in the third quarter, and the three quarterly report showed that the main business of the nine main brands was 858 million yuan in the first three quarters, an increase of 6.61% over the previous three quarter, but in addition to the nine quarter, the operating income of the former three quarters of Yin Mo, an Zheng, Mo Sha, Fei Na Chen and other brands declined to varying degrees.

Semi annual report shows that in the first half of the year, the online sales of the clothing business of the main business of Zheng Zheng reached 162 million yuan, an increase of 40.91% over the same period last year. An Zheng fashion said that the company increased investment in network sales, established micro mall, realized online and offline listing and sale of the same stock. At the same time, the company acquired Shanghai Li Shang Mdt InfoTech Ltd in October 2018, with the intention of strengthening online operation capability. At present, Li Shang information operates more than 20 famous brands at home and abroad, achieving sales revenue of 364 million yuan in the first half, an increase of 21.33% over the same period last year. Three quarterly report shows that the first three quarters of the company's online sales have totaled 870 million yuan, accounting for 48.66% of the first three quarters of the company's revenue.

On the offline channel, as of September 30, 2019, the number of public terminal entity stores was 917, a net decrease of 56 compared to the end of 2018. An Zheng fashion said earlier that after the maturity of the high-end line products, it will increase the layout of the mainstream business circle in the second tier cities, and the company will sink to the three or four tier cities after the product price is widened.

The three quarter's performance increased slightly.

In October 24th, the three quarterly bulletin of 2019 was released by the nine herd kings. The company's operating income in the first three quarters of the company was 2 billion 15 million yuan, an increase of 5.37% over the same period last year, and the net profit attributable to shareholders of listed companies was 381 million yuan, an increase of 8.88% over the same period last year. However, the net profit attributable to shareholders of listed companies after deducting non recurring gains and losses was 231 million yuan, down 28.28% compared with the same period last year.

Three quarterly reports showed that there were 2835 shops in the 30 days of September 2019, and 61 more than at the end of 2018. In the first three quarters of the year, JOEONE, FUN, ZIOZIA, NASTYPALM and VIGANO brand income increased to varying degrees compared with the previous year, while the other brands of the nine Mu Wang business income was 3 million 507 thousand and 300 yuan, down 67.89% compared with the same period last year.

The 2019 half year report showed that the company's operating income in the first half of the year was 1 billion 353 million yuan, an increase of 7.33% over the same period last year, and the net profit attributable to shareholders of listed companies was 325 million yuan, an increase of 23.69% over the same period last year. Among them, the clothing industry revenue 1 billion 316 million yuan, an increase of 7.28% over the same period. Net profit attributable to shareholders of listed companies after deducting non recurring gains and losses decreased by 20.82% compared to the same period last year. This shows that the growth momentum of the third quarter is slowing down.

Half a year reported that the increase in company revenue was mainly due to the growth of FUN brand business and the merger of ZIOZIA brand revenue. The net profit attributable to shareholders of listed companies was mainly caused by the disposal of financial securities in the first half of the year. The decline in net profit attributable to shareholders of listed companies was mainly due to the increase of new brand business expansion costs and the loss of ZIOZIA brand in the first half of the year. The company will expand its multi brand business in the future, which may include the operation of its own brand and the operation of other men's clothing brands through mergers, acquisitions and agents. The new stores will expand the shopping mall channels and promote the expansion of large stores and county-level stores in the future.

Hui Jie shares grew in the first three quarters and continued to develop many brands.

In October 22nd, Hui Jie shares issued the three quarterly report in 2019. The first three quarters of the company achieved operating income of 1 billion 875 million yuan, an increase of 11.37% over the same period last year. Net profit attributable to shareholders of listed companies was 216 million yuan, an increase of 20.25% over the same period last year.

Hui Jie shares in 2019 semi annual report showed that the first half of the company achieved operating income of 1 billion 294 million yuan, an increase of 12.46% over the same period; the net profit attributable to shareholders of listed companies was 191 million yuan, an increase of 6.38% over the same period last year. Six months ago, the company reported that the company adopted multi brand and multi category development strategies. There are now eight main brands: Manifen, EIS, Lan Zhuoli, Sang Fulan, Joe Baishi, Jia Yi Shang, secret weapon and Mr. potato. There are many brands including Manifen's beauty makeup, Manifen's cotton life, MW1, Manifen children, Manifen sports, home furnishings, mobile phones, etc.

Hui Jie shares that the company and a number of department store groups to establish cooperative relations, and expand shopping centers, outlets, e-commerce, distribution channels. As of June 30, 2019, the company has 1333 direct outlets and 1668 distribution outlets. The company's terminal terminals mainly cover all the major business circles except all the provincial capitals and major cities in Tibet, and the outlets mainly cover three or four cities and towns other than Tibet.

In announcements of the three quarterly report, the company announced that the company intends to invest 20 million Canadian dollars to set up a wholly owned subsidiary in Canada. It is tentatively named Hui Jie Canada Company. Its business scope is the design, development and sale of clothing, shoes, boxes, bags and other related products. The company said the purpose of the external investment is to implement the company's overseas development strategy.

In the three quarter, the net profit increased by 50%.

In October 18th, the company announced its three quarterly report in 2019. The company's operating income in the first three quarters of the company was 1 billion 323 million yuan, an increase of 24.95% over the same period last year. The net profit attributable to shareholders of listed companies was 311 million yuan, an increase of 51.09% over the same period last year. In the middle of September, the company announced the three quarter earnings announcement. It said that the company increased investment in research and development, increased brand promotion, optimized marketing network construction and supply chain management, strengthened staff training, and launched the employee stock ownership plan incentive plan, so that sales continued to grow.

The half year report of 2019 showed that the company's operating income in the first half of the year was 846 million yuan, an increase of 25.15% over the same period last year, and the net profit attributable to shareholders of listed companies was 174 million yuan, an increase of 42.01% over the same period last year. Half a year reported that the company currently has two brands, namely, the brand of the brand and the Carnival brand of Venice. The brand of the product is positioned in the golf casual wear market. The target consumers are golf enthusiasts and middle class consumers who agree with golf culture and dress style. Golf Carnival brands in Venice locate the holiday tourism clothing market.

Semi annual report shows that as of June 30, 2019, the company had 798 terminal sales outlets, compared with the end of 2018, a net growth of 34, of which the number of direct shops 385, the number of shops to join 413. In the first half of the year, the company continued to implement the "location adjustment and expansion area" shop transformation plan, focusing on the construction of boutiques and large-scale experiential shops, and the intelligent and informationalized upgrading of existing stores.

In September, beipen fin disclosed that the public offering could be a Switching Company bond plan. The total amount of the proceeds raised by Switching Company bond was not more than 689 million yuan. After deducting the issuance cost, it was planned to use 320 million yuan to upgrade the marketing network project, 140 million yuan for the supply chain Park project, 40 million yuan for the R & D design center project, and 189 million yuan for supplementary liquidity.

Antarctic electricity supplier in the first three quarters of the rapid growth of performance, the implementation of big business strategy

In October 17th, the Antarctic electricity supplier released the three quarterly report in 2019. The first three quarters of the company achieved operating income of 2 billion 647 million yuan, an increase of 29.45% over the same period last year. The net profit attributable to shareholders of listed companies was 602 million yuan, an increase of 33.96% over the same period last year.

Three quarterly report shows that in the first three quarters of the company, GMV reached 16 billion 808 million yuan in each electricity supplier channel, an increase of 59.46% over the same period last year. Among them, the brand GMV of the Antarctic was 14 billion 521 million yuan, an increase of 65.03% over the same period last year. In the Ali platform, the GMV of the "polar underwear / men's underwear / home clothes" of the dominant category of the south pole is 3 billion 456 million yuan, an increase of 52.04% over the same period, while the "bedding" GMV is 2 billion 139 million yuan, an increase of 62.41% over the same period last year. The company has 985 suppliers, 4321 cooperative distributors and 5559 authorized stores. Antarctic electricity supplier said that the company continued the layering strategy of stores, and made a comprehensive store to do the "explosion and explosion groups". The waist shops were distributed by the supply chain system, the small shops were planting grass, the company continued to implement the big store strategy, and implemented the exit mechanism for the shops with bad behavior and negative list behavior.

Antarctica says its main brands include the Antarctic, Cartier, alligator and teddy. The brand positioning of the south pole is the brand of the lifestyle of the public. In the first three quarters of 2019, the brand GMV of the South Pole was 14 billion 521 million yuan, an increase of 65.03% over the same period last year. The location of the Cartier crocodile brand is the international trend brand that young people like. In the first three quarters, the GMV of the Cartier crocodile brand was 2 billion 8 million yuan, up 37.11% over the same period last year. The brand of the classic Teddy brand is located in the international IP brand, focusing on mother and baby, IP. The first three quarters of the classic brand GMV reached 149 million yuan, an increase of 54.31% over the same period last year.

Antarctic electricity supplier 2019 semi annual report shows that in the first half of the year, the company achieved operating income of 1 billion 634 million yuan, an increase of 32.44% over the same period last year, and realized a net profit of 386 million yuan attributable to shareholders of listed companies, an increase of 32.37% over the same period last year. The company's performance maintained a rapid growth in the first half of the three quarter.

Hua Shang observed: "to be bigger and stronger" has become a common development strategy for garment enterprises to maintain performance.

The three quarter report of garment enterprises has been released one after another. From the three quarterly report that has been released, net profit decline is a common problem faced by garment enterprises. However, in the first three quarters, some garment enterprises maintained a year-on-year increase in revenue and net profit. From the first three quarters of the above scan, the net profit of the garment enterprises increased year by year, although they have achieved different levels of growth, but the specific reasons for the growth are not the same, but also have different development conditions. The main reason for the growth of the positive performance of the company is business diversification, which accounts for nearly half of the revenue in the first three quarters of the year. The growth of revenue from the nine brunks is based on the multi brand strategy, but the net profit growth is not satisfactory. The main reason for the growth of Hui Jie shares is the development strategy of multi brand, multi category and multi-channel. The company continued to grow continuously since its listing, and plans to expand its efforts. The rapid growth of the Antarctic electricity supplier's performance still seemed to benefit from the "bonus" of the development of the electricity supplier channel, and also benefited from the multi brand strategy adopted by the enterprises.

However, although the above garment enterprises belong to different subdivision industries, the specific causes and development of performance growth are not the same, nor can they cover all the garment enterprises with good performance in the first three quarters. However, we can still see some traces of the development of garment enterprises. First, diversification of business may be a double-edged sword for enterprise development. It can become a sharp weapon to boost performance growth, and may also become a bleeding wound for enterprises. Therefore, in the diversified development of business, garment enterprises have more "prudent" attitude. Two, for multi brand strategy, strengthening the main brand is still an important factor for the success of multi brand strategy. The garment enterprises that maintain these growth performance maintain stable and strong growth is an important support; three, in the channel development strategy, in addition to diversification of channels, the integration of channel terminals and improving the efficiency of single channel terminals are more and more valued by enterprises. In these enterprises with increased performance, opening large stores, opening up strong stores and streamlining the number of channels has become the mainstream choice of enterprises, and even on the online channel development. We must be bigger and stronger first, and become the common development strategy of garment enterprises that maintain their growth in the current market situation.