2020 Spring And Summer Tokyo Fashion Week Keywords: Younger, Street Oriented And Real Wear.

In October 20th, Japanese electric giant Le Tian (Rakuten) first sponsored the Tokyo fashion week (Tokyo Fashion Week) to come to a close.
With the global fashion week showing a gradual return to maturity and reality, the latest trend of Tokyo fashion week is: younger and street oriented. On the whole, the theme of "Japanese fashion" runs through the fashion week. The vintage culture in Tokyo street also shows its unique characteristics and influence. At the same time, many brands have released a more suitable design for everyday wear.
Although the gold master is still an electric giant, but from foreign capital to local enterprises, this Tokyo fashion week can show Japan's unique fashion aesthetics to a greater extent. If Tokyo fashion week can find its unique location and maximize its characteristics, it can be regarded as an effective way to get rid of the plight of "rustic" and "lack of vitality".
After three years, the kimono brand YOSHIKIMONO of Japanese rock star Yoshiki Hayashi once again opened the Tokyo fashion week, because too many people came to the scene to see the show, which led to the delay of the show for half an hour. The first half of the show was mainly traditional kimono, and improved skirts such as one shoulder kimono and kimono. In the second half, the kimono of the cartoon elements such as "Blood Red Dragon" and "the giant of attack" was integrated into the second half. Catering to today's sustainable development trend, the blue dye and kimono dyestuffs of natural dyes are also on display.
One of the unique trends of street culture in Japan is the antiquity, which is written in Japanese as "Furugi", but the antiquity of Japan is completely different from that of Europe. In the heyday of street tide in Japan, the whole way of Harajuku is designer brand + ancient and transformed second-hand clothing. This has nurtured and nurtured a number of new designers and brands that are good at integrating DIY and street elements in modern style, such as the new brand Balmung of designer Hachi, and the brand Bodysong that has not yet announced the designer's identity.
The latest series of Takayuki Chino's Cinoh, Saori Ueki's Sreu, Lisa Pek Rito and so on are more life oriented. Through the display of the brand world outlook, product integrity and the whole composition of the series, Cinoh, Sreu and Rito "quiet" laying business, showing steady growth trend. The three brands also realized the concept of "globalization" - blending global trends in upgrading and reengineering (Up-Cycling) and ecological awareness in the design process.
Tomo Koizumi (Koizumi Chiki), who has just held its first fashion show in New York, returned to Tokyo with its dreamy work. The new international project FACE.A-J (Fashion And Culture Exchange. Africa-Japan) joined the fashion industry in Japan and Africa, which brought fresh creativity to Tokyo fashion week and brought new inspiration to the fashion industry.
Lotte said he hoped to continue sponsoring Tokyo fashion week in the next ten years. Although the first Le Tian Tokyo fashion week lacked some "high energy" during the Amazon sponsorship period, the number of show brands dropped by 10 compared with the previous quarter, but it has obviously begun to change for a long time. What the final result will depend on the development of the new generation of young designers and the evolution of the future cooperation with Le Tian.
It is worth noting that the fashion week of Tokyo has changed, but not completely changed. On the whole, this year's fashion week in Tokyo has hosted over 15 thousand spectators, and for the first time tried to invite the public to participate in the fashion show and official party including 9 brands including Tomo Koizumi. But the schedule is still a problem to be solved. The Tokyo fashion week was held on October, 14~20, and collided with the Seoul fashion week in South Korea (October 14~19). Many Japanese more mature brands have held showroom for buyers' orders before the Tokyo fashion week. In terms of openness, Tokyo fashion week is also somewhat conservative and more homegrown, and overseas fashion bloggers are less active.
　　 New culture of street culture in Tokyo
In 1990s, Li Harajuku attracted the attention of the whole world from the street fashion in Tokyo, but in recent years it has been the trend of "sunset". In 2017, the famous Japanese magazine "Fruits", which was famous for its classic Street racket, announced a suspension of a "street no longer cool kid". It also confirmed the dilemma of the Japanese fashion industry.
But it seems a little different to go back to this Tokyo fashion week. The children who grew up in the golden street of Japanese streets have become the design force of the new generation in Japan. For example, the Balmung, Bodysong and Non Tokyo of the joint show, behind the brand show, is Parco's upcoming brand incubation project "Next Age Parco".
The main trend of industrial wind and futurism is to create Balmung's Hachi intention to explore the relationship between cities and human beings through design, and to display the unique design through the level sense created by packaging materials. The costumes displayed in the show are worn in the form of DIY, regardless of gender or physical appearance, giving people a totally fresh feeling. In social media, Balmung has been praised and supported by the younger generation, and even has developed a brand online fan community. It can be said that the online world has become a fashionable new "street", which is updated with the real Tokyo. Hachi is the winner of last year's Tokyo New Designer Fashion Grand Prix award.
Bodysong, the second time in Tokyo fashion week since its founding in 2012, has been exploring Tokyo City, the latest 2020 spring and summer series, with the theme of "improvisational", which refers to the new generation of Tokyo street. In the latest series, the most striking is the overlay of tooling and denim - wide profile and medium sexy. The shoes of this show are the sports shoes series jointly with Descente.
Taking "Ai no senshi" as the theme, the Non Tokyo of Ayano Ichige is integrated into the subculture elements in the women's wear series. The "Kawaii" element plus military winds and tooling is probably the street dress of the Harajuku girl after growing up. The music and the overall presentation of the show also seem childlike innocence. Look at the dressing up of the models.
Upgrading of daily wear
Although there were fewer famous designers in Japan after Sacai, there was a designer who had a real understanding of the modern girls in Tokyo fashion week. This is the Mame Kurogouchi before the show in Paris women's wear week. It is these very focused brands that show great potential and are promoted to the four fashion week from graduation week in Tokyo fashion week.
In this type of brand, Seru, which was founded in 2016, has made T debut with complex and sophisticated ancient works. This year's fashion week in Paris, Marine Serre, who won the LVMH youth designer Grand Prix in 2017, is eye-catching by the futuristic fashion. But the latest series of planting and weaving is not just upgrading. The whole series is exquisite and modern, and the raw materials are T-shirts, sweaters and jeans that are stored in stock. The series is thin and narrow, and the collage of jeans and lace is very eye catching, T-shirt, satin, and a long skirt with smooth lines and lace. Although Seru's product line is mainly one to one tailored small batch production, the brand has been sold in Harvey Nichols, Hongkong, China, and is also expanding sales channels in Europe and Asia.
In Japan's most recent Cinon series, Mao's reputation has been incorporated into French classics, including the Basque shirt, cotton and polyester fabrics, and the newly developed recycled fabric.
Co founded by Yoshihara Hidea (Hideaki Yoshihara) and Ode Yukiko (Yukiko Ode), the renamed Hyke in 2013 is permeated with strong retro military style. This season has always maintained a simple and neat style, cleverly deconstructing military uniform to achieve conceptual and artistic effects. This season, the brand also announced that it was hand in hand with the German sports giant Adidas, combining Adidas's classic logo and sports elements with fringes and folds. The outline of the entire series is very complicated and ingenious.
Bright and bright
Tomo Koizumi (Koizumi Chiki) caused a great sensation in New York last season. This time, it showed a brilliant show in Tokyo. The designer uses the gauze and the lotus leaf to interpret the dreamy women's clothing. Besides the works previously released in New York, Tokyo fashion week also added three works. Although the brand has not yet been extended to the garment series, it can give people the fun of fashion and creativity.
Koizumi Chiki was a costume designer assistant and stylist assistant. He founded personal brand while studying at Chiba University. Many Japanese actresses and singers were fans. He also made many customized costumes. During the fashion week in New York, he created a fantastic world with colorful pleated skirts.
In the FACE. A-J project, many African designers showed their unique customs and modern interpretation of colors. 2019 LVMH young designer Grand Prix champion Thebe Magugu and its namesake brand used traditional African fabrics to design modern fashions. The designer of Nigeria Kenneth Ize and its namesake brand presented a series of works with rich colors and ingenious tailoring. During the exhibition of Kenya designer Anyango Maphinga and its namesake brand, the models in pleated skirts performed an exciting performance. Fujita Tetsuhira (Teppei Fujita) and its menswear brand sulvam used hand woven fabrics from Kenneth Ize series this season.
In addition to Tokyo fashion week, the brand participating in the FACE.A-J project will also participate in the fashion week Lagos Fashion Week, held in Lagos, Nigeria.
During the Tokyo fashion week, typhoon 19 hit Japan and caused heavy losses. TAKESHI OSUMI and Yoshii Yuichi (Yuichi Yoshii) co founded Mistergentleman at the last minute decided to replace the finale of the show for ten colors of the orchestra. The two designers said, "we want to convey some positive energy through fashion."
In 2015, Tokyo fashion week set up the Tokyo Fashion Award award. Every year, six Japanese brands with potential to enter the international market were selected to support their overseas expansion. These brands will set up brand showroom in showroom.tokyo during the fashion week in Paris. They will also conduct business negotiations with well-known buyers and expand their business to the whole world.
The winners of the sixth Tokyo Fashion Award are:
Tu Ju Chi, Re:quaL.
Fujisaki Naoo of meanswhile
Hashimoto Yuki of YUKI HASHIMOTO
The seal of IHNN is holy.
SHOP's Ooki Hara and Miriam Sanz
Tian Zhongwen of FUMIE TANAKA (formerly known as The Dallas) before 2020SS.