2019 "Fashion Industry + Internet" Forum And Docking Conference Dialogue Industry Intelligence Development

　　 In from October 24 to 27, 2019, the 2019 Ningbo Fashion Festival and the twenty-third Ningbo International Fashion Festival, which lasted for four days, played the strongest voice of Ningbo in Ningbo International Convention and Exhibition Center. The fashion festival is the core of this Ningbo Fashion Festival. "Time" represents the current era, while "Shang" plays a leading role. 2019 Ningbo Fashion Festival is unveiled with a new look and new labels for the city.

The four day Ningbo Fashion Festival not only brings together fashion trends, but also explores fashion forums. On the morning of 26, in the fashion industry chain elements docking area of hall four of Ningbo International Convention and Exhibition Center, hosted by Ningbo Fashion Festival and Fashion Festival, Guangzhou Dongshen Culture Communication Co., Ltd. and Ningbo Hua Bo conference and Exhibition Co., Ltd. hosted 2019 "fashion industry + Internet" forum and conference successfully convened. More than 100 people from all over the world gathered here to listen to the trend of the fashion industry and the Internet, and to explore the future development of the garment industry.

This forum is hosted by CEO Yang Qian, Guangzhou Dongshen Culture Communication Co., Ltd. The forum was opened by Fang Wei, deputy director of the Municipal Bureau of letters and telecommunications. He said: at present, the scale of the garment industry is further expanding, and the trend of integration of the Internet and fashion industry is more and more obvious. The function of clothing has also risen to aesthetic demand and financial demand. In the era of Internet plus and consumption upgrading, the garment industry is changing its mode. In the future, enterprises will make more use of the advantages of e-commerce, make more accurate market positioning, better meet the diverse needs of consumers, and avoid consumers' experience due to face-to-face transactions. In the process, enterprises are faced with challenges such as business, production technology and market environment. Our government departments will continue to strengthen initiatives to promote the application of new technologies such as Internet, big data and artificial intelligence. This forum has brought together a number of experts from the business community and academia. We hope that all the guests will speak freely to promote the innovation and development of the industry and provide new ideas, new clues and new business opportunities for future development.

Lu Xupeng, director of the Economic Cooperation Bureau of Ningbo economic innovation park, delivered a speech on the theme of creating the Internet gathering area of fashion and cotton spinning industry. From three aspects of Ningbo Industrial Park, industrial agglomeration area and ecological park. From the speech, we know that the Ningbo China cross border electricity supplier comprehensive test area is a national independent innovation demonstration zone. And the Ningbo electricity supplier economic innovation park has provided a very preferential policy for enterprises. The powerful park also provides resources and talent team support to enterprises. We are committed to building the industrial Internet Ecosystem and becoming a benchmarking park for the digital economy. To create a quality platform for the fashion industry.

The company's keynote speech entitled "private retail traffic platform under new retail" is published by CEO. Starting from the difference between public domain and private domain traffic, this paper interprets private domain traffic and discusses the theme combining the market necessity of private domain traffic. In his speech, he started from the operation of private domain traffic, indicating that the public domain traffic is becoming more and more expensive, and the enterprise gradually turns to "user core", and the user gradually becomes the important data core and the gradual progress of technology, which provides a good opportunity for the development of private domain traffic. Then, from the three key words of "private channel traffic", "full channel, number intellectualization and middle platform", the operation mode of private domain traffic is described in detail, and a more convenient way for fashion industry + Internet mode is interpreted.

Qian Jiang, chairman of Hongkong Dong Lian garment industry group, delivered the keynote speech on the comprehensive development of China's "clothing industry + Internet". The overall goal of the "clothing industry + Internet" industry development is to solve the difficult situation of the apparel industry through the reintegration of the remaining resources of the global garment industry and the digital operation of the industry, and to achieve the win-win of the apparel industry's industrial resources, and to create a win-win situation across the border. The upgrading of the supply chain network will create additional value; digital manufacturing management, artificial intelligence decision-making, fair competition environment, open and full channel interoperability, and provide a new mode of industrial Internet operation for the whole category of intelligent manufacturing industry. And from the specific problems and difficulties facing the industry, let us further understand the current situation of the clothing industry, and the future development goals.

Jiang Qinglin, vice president of Zhuyuan operation and supply chain, Xipu international business school, University of Liverpool, delivered a speech on the strategic layout and technology development of the intelligent supply chain of clothing industry. From the aspects of clothing space, Internet, children's clothing, automation design, fashion design, new style, color matching, clothing try on, fashion trend and many other aspects, and the combination and application of intelligent supply chain platform / technology, we are guided to understand the current situation of the smart industry in the clothing industry, so that people in the industry can fully understand the current intelligent technology in the apparel industry.

Zhou Dongqin, architect of Zhejiang research and development center of Wuxi United Textile Co., Ltd., explained the integration of ecological supply chain of Chinese hemp industry. In the name of hemp, China's textile and garment industry has been transformed and upgraded; in the name of hemp, the value chain of China's textile and garment industry has been reshaped; under the name of hemp, a new era of agriculture, industry and Commerce has been built in the name of hemp and three to integrate the sustainable development industrial ecosystem. In the name of hemp, we have opened up the demonstration project of supply side reform under the background of the new era; in the name of hemp, we have explored the new planned economy operation mechanism under the background of the new era, and the social scene of harmonious and common prosperity. Gao Yi. It is a way of sustainable development of the hemp industry to realize professional value by means of altruism and to realize the value of society through commercial means.

Tokunaga Kichi, President of the Chinese and Japanese designers' Industry Federation, put forward his own views and current situation for the Japanese fashion designer of Japanese classic IP+. It shows that many products in the Chinese market now have Japanese designs, but many Japanese companies are reluctant to enter the Chinese market. He said that many Japanese designers were highly attainable in design, and they began to want to enter the Chinese market very early. Now there is a very bad state in the Japanese market. The population is decreasing and the consumption is decreasing. Therefore, many Japanese designers hope to enter China to serve the people through the Chinese market. There are many excellent designers in Japan, whose abilities have not been effectively utilized. They always wanted to come over, but they were sad to come. The first problem was copyright. Many designers in the past and I exchange, also think that in this respect has made a lot of efforts, they are very willing to join me to bring a large number of Japanese designers to China, at present, through efforts, dozens of Japanese designers are willing to come to China. They think there are some things in China that can not be realized in Japan. And the Chinese market has a very strong spending power. In a city like Ningbo, it also has a large number of production plants and manufacturing bases. This is very attractive for Japanese designers. In Japan, excellent Japanese designers and IP designers have large energy consuming markets and large number of manufacturing enterprises in China. If we can combine the strengths of Japan and China, they will make greater contributions to the economic development of China and Japan.

At the end of the conference, Fukuda Aki, the Chinese president from Guangzhou Dong pin Culture Development Co., Ltd., through the operation of "Harajuku brand industrialization project" - the operation of lovable girl magazine, shows the huge market potential of Japanese sweet and sweet clothing and products. He said that such products are very popular in Japan and want to offer these brands including design to China's market. He said that the Chinese market needs fresh and Japanese elements from now on. These Japanese designs, combined with their own brands, may create new fashions of their own. If we want to bring Japan's design to China, this requires the two sides to play their respective advantages in marketing channels and brands, and ultimately form a phenomenon of mutual benefit and mutual benefit.