How Does The Textile And Garment Industry Nugget "Net Red Economy"?

"Taobao", "Jingdong", "jitter", "quick hand", "little red book"... In today's hottest world of "net red economy", what do textile people want to do? Recently, a two day "hugging new pattern" -- the textile and garment industry electricity supplier (net red) live training class was successfully held in Keqiao's long hair business center. Nearly 100 students from all over the country have solved the operation process and application of the textile and garment industry "electricity supplier + live broadcast".

It is understood that this event is guided by the China Textile Industry Federation, sponsored by the textile and clothing weekly magazine, CO sponsored by the long hair business center and CFU creative fashion alliance. 5 live providers of live broadcast were invited to share the skills and experience of garment industry.

Clever use of the media to allow traffic to be realized

In recent years, with the immersion of the Internet in various fields, people's production and life have also changed. Especially in the coming 5G era, the production and marketing mode of the textile and garment industry is also facing a new round of change. "Live + business" is subverting the concept of traditional electric business.

"Compared with the self media of a single platform, the media matrix is easier to obtain traffic. It is necessary to skillfully use the "Taobao", "many more", "fast", "Jingdong", "mogujie.com" and other live broadcasting platforms, especially the lower threshold of WeChat broadcasting. China Education TV's clothing collection is mainly told by Professor Ni Sheng, a university teaching expert from Donghua University and Shanghai Jiao Tong University. From the four aspects of "self media matrix creation, maintenance, drainage, powder expansion", "live room decoration design", "lighting design for live rooms" and "system optimization of live broadcasting rooms", we comb the innovative business mode of live broadcast, short video and community traffic pool.

Ohito, director of education and training operations and director of the director of the good clothing culture media, Wang Weiwei, takes "anchor shopping guide sales" as the theme, and expounds how to become a good anchor from the angles of skills, words, methods and transactions. She believes that a good anchor must have the characteristics of high EQ, ambition, rhythm, trust and expertise.

Effective live content and form are very important. CEO Mo Weijian, a Hangzhou serial technology company, said in a lecture that live streaming can effectively pull the transformation of the apparel supply chain.

Seize the growth point and promote the transformation of enterprises

The bugle call has been sounded. The first batch of enterprises that found new video game methods and new profit models received huge dividends, and more and more enterprises began to seize this new growth point.

Xu Feng, executive vice president and editor in chief of the textile and clothing weekly magazine, said that the net live broadcast has become a new growth point for the textile and garment industry in the electronic business platform. Net red traffic is changing the domestic garment industry, so that the supply chain is undergoing major changes. In the new mode, who can walk fast and go deep will play a very important role in the competitiveness of the electricity supplier market.

The two day's training has brought the students a good harvest. All the students have obtained the certificate of "textile and garment industry's electricity supplier (net red) live training class". "The company has just asked a 00 intern to act as a host, and has been testing the water for a week with a quick hand." Wang Hongtuan, director of Zhejiang Mo Yi Textile Co., Ltd., said that the company has been in contact with the electricity supplier since 2008, and now there are online stores on multiple platforms such as Taobao, Jingdong and 1688. "Nearly half of the business of the company comes from the electronic business platform. Now, trying to do live broadcasting is also to conform to the trend and open up a new blue ocean. This training has enabled me to have a systematic understanding of net red live broadcast and how to make the live room attract more people and analyze live broadcast data.

Zhong Wen Hao, founder and chief designer of China Fashion (Xiamen) fashion design company, came from Xiamen to attend the training course. He said that the company was founded in 2009 and has been developing the uniform from the beginning to focus on the design and production of new Chinese clothing. "This year, my son is 3 years old and my daughter is 8 years old. I was born with an idea of training, and I plan to go out to four families to make a show of clothing. He Wenhao said that the company will launch nearly 50 new models every month, hoping to expand the audience market through live broadcast.