"Double Eleven" War Started Tmall, Jingdong, Vip.Com And So On, Did You Play Get?

The annual "double eleven" activities are in full swing. Various preferential policies such as subtraction, allowance, red packets, coupons and so on emerge in endlessly. They also test everyone's logic and mathematical ability besides disturbing people's minds. Every time we go to the "double eleven" activities, we can not help ourselves to get our own pen and paper to calculate which combination can we get the most reasonable discount. Some people say that "one to eleven and one's own brain is not enough."

Tmall, Jingdong, vip.com, Suning and other e-commerce platforms have launched their own platforms about double eleven. What new features do they have in the new year? Let's take a look at Zhongfu net.

　　 Tmall

Tmall's "double eleven" that has come to its eleventh year has issued a keynote of "better buy and better buy" this year, claiming that it will create the most economical "double eleven". This year's double eleven pre-sale time has been launched since October 21st. Consumers will pay deposits for pre-sale goods, which will have a deposit expansion and a combination of businesses' pre-sale activities. Consumers can lock up favorite hot goods at discounted prices, and they will not receive top sales allowance, shopping vouchers, and red envelopes on a continuous basis. Consumers can get them in various ways and use them at the time of payment. Since November 1st, the list of explosions for different themes has been launched. Payment begins at 01 on November 11th.

According to statistics, over 10 million products have been participating in double eleven activities this year, of which 1 million new products will be released for the first time in Tmall, and about 50% of the cosmetics brands advance the Christmas gift box to Tmall eleven, breaking the past practice of releasing new products on the official website of the brand. In addition, 215 big brands such as Lancome, SK-II, YSL, Givenchy and Shiseido have introduced customized products for Tmall double eleven activities to stimulate consumption.

With Tmall's double eleven activities covering more and more areas, Tmall gradually joined the department stores such as intime department store to participate in activities, promoting the integration of online and offline. In addition, this year's double eleven, Tmall linked Ali's Alipay, Taobao, Youku, UC, Gao De, hungry, word-of-mouth, flying pigs and other ecological applications, to guide consumers to sign in and punch cards, get double 11 sets of red packets and shopping allowance.

It is worth mentioning that, in 2019, Taobao's live broadcast has successively joined Tmall's double 11 pre-sale preheating, Estee Lauder, Lancome, Shiseido, Olay and other 7 brands, and the pre-sale was only 10 minutes, breaking through 100 million, enabling Li Jiaqi, Wei Ya and others to broadcast live pre-sale. Among them, Estee Lauder's 25 minute trading volume was nearly 500 million yuan, more than the whole day's sales volume of last year's pre-sale day.

General manager of Tmall platform operations department, Luo Luo, said that this year's double 11 will be fully covered from the whole crowd and the whole category of goods. At the same time, through different interactive play, shopping theme day and Carnival upgrading, consumers' wishes will be realized in 11 of surprises.

　　 JD.COM

This year's double eleven, Jingdong launched a different new game, for the first time in the pre-sale mode to grab the main flow of traffic. In October 18th, Jingdong announced that it entered the "double eleven" period and sprinted double eleven in advance. The pre-sale period of Jingdong starts from October 18th to the end of this month, and the time is 13 days.

Jingdong's double eleven strategy focuses on the "three major strategies and nine major layout". The "three strategies" refer to the creation of super shopping feast, supply chain integration and innovation, and the sinking of emerging markets. The "nine layout" includes 5G, life services, big spike killing, interaction among the whole people, hoarding the whole world, PLUS members, new products, pre-sale, Jingxi and so on.

This year's Jingdong 11.11 global good property festival brings consumers hundreds of billions of subsidies, 100 billion discount, 1 billion 200 million cheap good things, 200 million reverse customized products, PLUS members and other great surprise, at least 9 billion yuan. Jingdong will build this year's Jingdong 11.11 into a new home with good property, low price and good service.

Jingdong 11.11 responsible person said that Jingdong will combine the major brands to Jingdong small magic cube, sea hog global, big spike kill, Beijing Xi and other businesses as the front line, with massive good things to meet high quality consumer demand. In the next 3 years, Jingdong will launch 100 million new products and C2M products, of which 70% will be the most innovative ones.

　 Vip.com

As a special seller, vip.com electric double eleven has been adhering to the consistent principle this year. It has launched the "no way, really cheap" game. It will eliminate all complex shopping processes for consumers by "no need to fill up, reduce red packets, and do not calculate coupons".

In the fierce battle of Jingdong, Tmall and other electronic business, vip.com kept its pace without delay, and began to pull the banner of double eleven in early November. Vip.com will take -11 November 1st 5 days as brand day, November 6th -11 9 as prepaid deposit period, November 9th evening 8 o'clock -11 month 10 evening 8 point is the warm-up period, November 10th 8 at 8 o'clock vip.com will start 11.11 sales.

Vip.com official shows that after the 11.11 promotion of vip.com at 8 in the evening of November 10, 2019, it will open 2 hours' limited subsidy, aiming at the annual sale of popular products and clothing, cosmetics, body, home, mother and baby, and so on. The eleven major categories of big brand explosive king will be subsidized with a low price to bring surprises to consumers. 11.11, on the same day, vip.com will also open the two special occasions of "warm winter Huan new" and "big brand ole", with the "best sale price ratio" to provide users with the most needed seasonal goods.

　　 Suning

Different from other providers' focus on the products, Suning 2019's double eleven revolves around the "user experience" to upgrade the retail strategy, and has launched the "one hour scene life circle" solution. Suning will realize the "lightning distribution" of 1 kilometers and 30 minutes of the whole category and Su Ningquan's format will reach users within 1 hours.

Fan Chunyan, vice president of Suning retail user and platform management group, said: "the one hour scene life circle" is a real experience Revolution centered on consumer demand. Use one hour to open up the barriers of consumption, entertainment and life, from one-stop shopping to one-stop life.

Suning launched the "one hour scene life circle", hoping to solve all the pain points in the life within 1 hours, and solve the problem of the users systematically, so that the consumers can save time, save effort, save worry and save money. In addition, Suning hopes to create a retail multi element integration scenario through links with consumers, so as to realize the contact between retail and users.

For users to play, Suning launched the whole scene playing the red packets and the whole scene King shop payment vertical play, the user through click, punch card, every purchase to get the upgrade bonus and prize code. Suning is cooperating with merchants, Plaza merchants, Hua Zhu didi and bank payment. Consumers can scan the code to receive red packets if they see the two-dimensional code playing under the Suning line. In addition, Suning will jointly hold the first lion night "2019 Hunan satellite TV suning.com 11.11 hi explosion night" in November 10th, together with the Hunan satellite TV, and the big stars such as Jiang Shu Ying, Wu Yifan and Yang Yang appeared at the scene.

　 Mogujie.com

Mogujie.com's start time for double eleven is equal to vip.com, the warm-up time is November 1st -9, and November 10th -12 is the official time, shortening the time to 12 days, and the double eleven "stagger trip" with other electric providers, greatly reducing the big promotion cycle.

The theme of this year's double eleven mogujie.com is "11.11 live Carnival". The preheating period meets the needs of users through various forms, such as live announcement, merchandise album, video and LOOK. The official period is broadcast live in mogujie.com's superior business. Consumers can choose to purchase merchandise through the broadcast of the anchor in a vivid way, and there are several marketing venues on the front page of the mall, and directly sell and play in the channel. Users can quickly purchase high quality products with high cost performance.

For preferential policies such as concessions and red envelopes, mogujie.com will offer user level shopping benefits, activities coupons, payment packages and other platform level concessions (by mogujie.com platform to bear the cost of making profits) through game interaction, red envelopes and rain, so as to promote consumers to buy and transform.

All kinds of gameplay and rules have been excavated by the big business platform, and all kinds of preferential policies have only one goal, which is to enable consumers to complete more transactions in the period of double eleven, so as to achieve profits for businesses. The double 11 from the original Tmall alone has now been extended to multiple platforms, making use of the double eleven promotion points to get more traffic and users.

So, in many of the electricity supplier double eleven play, which get do you go to?