Head Public Recruitment Business Prepare For War Record: Resource Endowments Around The Path Business Departments Puzzled.

With the notice issued by the China Securities Regulatory Commission (CSRC) on the pilot work of publicly promoting the investment advisory business of securities investment funds (hereinafter referred to as the "notice"), the fund investment advisory business has officially landed. The five fund companies of Huaxia, Yi Fangda, Jiashi, southern and central Europe have been granted the first batch of pilot projects.

Insiders commentary said that the landing of the business means that the public offering fund format has officially entered the 2 era, that is, from product sales orientation to the real customer oriented service orientation; and some insiders believe that the promotion of the business has triggered a great change in the information management market.

At present, however, the fund's investment business has left investors with some "fog".

Not only that, the relevant rules have not yet been released, but according to the twenty-first Century economic report reporter, Rao is also very confused by fund companies.

The fund's licence is officially landed.

In fact, the fund has been calling for business licenses for a long time, including the above five fund companies, and has submitted applications for some time. But why was it suddenly approved at that time? In twenty-first Century, the economic report reporters privately understood that there was no obvious opportunity for "co production".

Some fund sources said that this is the trend of the fund industry that regulators are promoting. In August of this year, the China Association of fund industries released the work plan for the second half of 2019, saying that although the development and self-discipline of the industry have made great achievements, there are still obvious deficiencies in serving the real economy, serving the people in managing finances and giving full play to the buyer's functions in the capital market. The industry specialization needs to be improved, the industry ecology is not perfect, and the road of marketization, rule of law and internationalization is still very long. The first problem pointed out is that the public offering fund can not get rid of the strange circle of "fund making money and investors losing money", whose professional value can not be brought into full play, and the attribute of investment tools is weakened.

At the same time, the association also stated in its work plan that it is committed to promoting the reform of the industry rate mechanism and promoting the transformation of the fund sales mechanism to a more consistent direction in the interests of investors. Let the fund sales behavior follow the principle of investor interest priority rather than the maximization of their own interests, and promote the division of labor between fund raising and investment management. Under the market competition mechanism, the managers and investment managers will spontaneously form different levels of management to form a mutually supportive industry ecosystem. It is not difficult to see that the fund's business is the implementation of the fund industry association's second half year's work plan.

In twenty-first Century, the economic news reporter also learned from the fund company how to use the licence. At present, no supporting rules have been issued. The pilot companies are operating according to their original mode.

"With a licence, we can carry out the investment business in a proper way, which is of great significance to the development of the fund industry and fund companies," said the head of the marketing department of a fund company in Shanghai.

There are differences and confusion.

Although the industry generally agrees to provide investment advisory services from the needs of customers, there are still some differences in specific explanations. For example, some explanations are that a qualified fund company can accept the client's entrustment, and make the choice of the specific variety, quantity and timing of the investment fund for the client within the scope of the client's authorization, instead of the customer's application for the purchase, redemption and conversion of the fund product. It is also believed that starting from the exclusive needs of customers, combined with customers' financial status and real needs, we will customize exclusive accounts for customers, develop special asset allocation schemes for customers, build fund portfolios, and keep track of fund portfolios, optimize them continuously and help customers achieve long-term wealth growth.

On the surface, it can be found that the business models described in the two statements coincide with the existing fund FOF and fund accounts. To this end, there are market participants questioned, the fund FOF did not do well, the fund can develop very well? The source of the fee is also a more controversial point in the market, which will increase the investment cost of investors.

In addition, although the fund business qualification has not yet been issued, including China, China and Europe have been approved pilot, many fund companies, bank insurance information management, as well as third party agencies such as ant gold clothing, good buy wealth have already begun to breed.

Such as Huaxia gold company, which has been established for more than three years, has formed a service mode of "offline investment + online financial robot". A few days ago, after the fund's license was taken, he immediately released the "know you, know more investment" brand and signed the first single fund authorization agreement.

China EU fund's central European Monetary roll is also ready for many years. In 2016, it launched the "drop drop smart" service, trying to improve the profit experience of customers. Currently, the two major product lines, "drop drop wise" and "water drop endowment", have accumulated some influence in the industry.

From the service mode, the two funds of China and Europe seem to be more reflected in the "consultant". Develop a comprehensive and responsible investment solution and take a deep look at the investment objectives, financial status and duration of investment. We will have a deep understanding of customer investment needs, formulate asset allocation plans, solve the problem of selecting timing at a time point, and solve the problem of long-term and effective holding through continuous dynamic rebalancing. Second, fund investors can create value-added investments for customers, including value-added services from financial planning services, asset allocation schemes, Portfolio Rebalancing, tax saving arrangements, cross-border investment and so on, and ultimately reflect the promotion of personal wealth health index of customers. Third, changes in the charging mode of fund investors can achieve better binding with customer asset appreciation while reducing the overall cost of customers. Zhang Hui, general manager of Huaxia fortune, said that investors can get three benefits from the fund's investment service: first, the fund as a buyer agent can help customers.

The head of China EU money rolling business said that he hoped that through a long time of efforts, he would enhance the profit experience of ordinary customer purchase funds, explore the business mode of the fund's investment service, and do his best to promote the public fund industry from the sale of a single product to the comprehensive asset allocation service.

Yi Fang Da, Jiashi, the three southern investors are relatively inclined to guide investment. Yi Fangda believes that the fund investment advisory business needs to open exclusive accounts for every customer, tailor the investment strategy, and select products matching the strategy from thousands of products in the whole market and continue to track and adjust them.

In addition, Castrol has designed an authorized account management service for its clients, and has pioneered the promotion of the "buyer agent" mode, that is, in accordance with the entrustment of investors, advices to investors in the scope of authorization or in the name of investors to manage asset allocation and investment decisions in their accounts. Investment advisers only charge investors a certain service charge and no longer sell any commission to the products.

The South Fund's "Si Nan Zhi Zhi" is through the cooperation with the third party sales organization daily fund to achieve the "market public fund product configuration". In this regard, some fund market people told the economic news reporters in twenty-first Century that such a practice should be promoted more quickly.

As for the construction of fund investment portfolio, some third party organizations have such services at present. But up to now, almost no public information has been publicized. "The prospect of business speculation is beyond doubt, but whether it can achieve the goal in the end is still going to be out of operation and needs to be tested in practice." The Deputy General of the fund company responsible for marketing business told the twenty-first Century business reporter.

It believes that if we can see whether the incentive mechanism of the business can be reasonably set, if it is a sales oriented business, it is no different from the current marketing, and if we really want to aim at financial management and customer safety, we can expect the result. He also has a "conjecture" that the fund investment institutions will be "big investment" such as bank financing and so on.