Create The Ultimate Product Experience And Seize The Era Draught -- Interview With Chen Jinbo, President Of POOVE Brand, CEO

Under the background of the rise of great powers, the "national tide" is rising smoothly. The pursuit of aesthetics by the new generation of Chinese youth, the preferences of global designers for Chinese elements, and the rich diversity of China made Trend brand All of them promote the further diversification of the market aesthetics, and the increasingly strong national power has also made the young generation's national pride unprecedentedly enhanced, which has promoted the "national tide" of the people's cultural confidence to become increasingly popular.

In April of this year, POOVE took the new products of China Youth tide fan series and so on, stunning the AW2019 KIDS WEAR fashion week in Shanghai. The original design of the tidal van, which carries the theme of "Chinese youth", has become a highlight of fashion week. This series shows the unique fluidization and unique style of Chinese youths, and has received unprecedented attention and favorable reviews.

It can be seen that not only in the adult world, the national tide is also popular among young people. In this regard, POOVE brand President CEO Chen Jinbo has his own unique viewpoint. He said: "the times are changing, and the tide is constantly being given new content. Over the past few hundred years, western culture has affected every aspect of people's life. In the future, with the rise of the country, Chinese culture will further export to the world and become the leader of global culture. This change requires enterprises not only to export products, but also to export culture and lifestyle. Therefore, in the future, POOVE must constantly enhance the product's connotation and sense of value, make the product the best and create more stories and more valuable products, so as to maintain the trend of youth trends.

International resources integration, original trend shoes bring more experience.

The tide shoes circle has broken through the trend of minority groups and has become the "carry on guard" in the public trend. The culture of the tide shoe has been sought after by young people. It has become a spirit and belief to stay in the shoe shop at night and queue up for shoes.

"Behind the tide, we see the market's pursuit of original design and innovation and technology," President Chen Jinbo CEO pointed out. "The ultimate single product of original design, technological innovation and internal and external training can move the market and lead the consumption trend of shoe products. Around the three core concepts of Chao fan, originality and technology, we will create the original trend shoes for young people, and will also become the core direction and strength of our shoe product research and development.

In early 2019, POOVE In the United States, the shoe research and development center has been set up to integrate the global design resources. With the design concept of "Chinese youth", we stand in the international perspective and integrate the frontier tidal current resources, and launch the new POOVE hard core burst series. The original design and functional technology provide consumers with the most comfortable shoes with the inner comfort and external value.

7PE * bionics technology

Bionic technology characterized by light weight, shock absorption and strong grip will help to fully release the potential of youth sports with the help of scientific and technological energy.

7PE * mecha Technology

Robot design concept, with a large number of hollowed out and mechanical structure to support the sole, the appearance is very cool technology, and can let young people quickly wear off, in the appearance of design is outstanding, unique personality.

In addition, as an important symbol of POOVE's "only for young people" brand philosophy, POOVE antibacterial shoes developed and produced in 2008, and successfully led the wave of antibacterial footwear industry. Recently, POOVE has been invited to become one of the drafting units of the national insoles antibacterial standards, marking the widespread recognition of the antibacterial technology of POOVE shoe products by the industry and authoritative professional bodies. 7-PE nano silver antibacterial technology uses the silver ion antibacterial technology to ionize the silver and produce strong bactericidal effect. It has the ability to inhibit more than 650 kinds of bacteria, and the antibacterial and deodorant function is more efficient and lasting. It brings "tasteless" dressing experience to the young people.

The external trend, the inner comfort, and the more extreme tide shoes will surely lead to a new fashion trend.

Integration of multiculturalism to create a combination of technology and value.

Over the past 32 years, the gene of professional products in the field of youth has always been the foundation of POOVE's foothold in the market. Chen Jinbo, President of POOVE brand CEO, pointed out: "always paying attention to the healthy growth of young people, and constantly polishing the technology of products around the growth characteristics and needs of young people is our constant aim. In the future, we will actively innovate the fabric, function and design of products, create more more products with scientific and technological innovation, and bring more comfortable and intimate dress experience to young people.

In the spring and summer development of new products in 2020, POOVE was deeply aware of the growth needs of young people, and clothing products ushered in a series of new changes. We should further tap the pain points in the growth process of young people, and create three technologies for fast drying, sunscreen and refreshing. For the comprehensive upgrading of the functional technology of clothing products, President Chen Jinbo CEO is confident: "2020 spring and summer clothing new products, with the help of the exclusive technology of teenagers, have perfect functions, solid quality and a higher level of professionalism. It has also taken an important step towards the ultimate. This product can really impress consumers and help the overall development of the brand at the market end. ''

Apart from technological innovation, POOVE has also been paying close attention and quick response to the new market demand characteristics under the trend of consumption upgrading. Chen Jinbo, President of CEO, said: "today's new generation of consumers has downplayed the concept of category. They pay more attention to the appearance value, creative design and cultural value of products. In such a wave of consumer side change, the product layout and R & D strategy of enterprises must also make corresponding changes and adjustments.

The newly released POOVE 2020 spring and summer new product will also usher in a whole line upgrade in appearance, design and connotation. Under the blessing of super IP Bao, domestic IP IP and IP IP MONKEY FAMILY (monkey family), the connotations of POOVE IP, its content, function, technology and appearance are all improving in the direction of perfection.

In October of this year, the collection of POOVE's Teddy collection has been listed on the market. With its fashionable elements, interesting and changing fashion elements, it brings new trend experience to young people and opens up a new and exquisite way of life.

For the creation of quality series, President CEO Chen Jin Bo It also has a long-term layout: "this is a crucial step in the POOVE quality route. Create a temperature environment, create more humane care, more fashionable culture, and at the same time there is no shortage of times flu flu store image and products, enhance consumption interaction and experience, in order to make every consumer have a unique cultural identity recognition. For enterprises, this is the only way for transformation and development. If we go well, we can continue to lead the trend of the industry; for brands, this is a new weapon that can bring new vitality and occupy a place in new consumers. For the terminal, this is a magic weapon for the new round of store value upgrading, and it can effectively increase the rate of entry and turnover. In the future, we will integrate more high-quality resources to expand the quality product line in an all-round way, open up platform mode, integrate more high-quality IP and supply chain resources, and finally form a brand new product pattern of shoes and clothing products, helping the terminal build a more profitable profit system.

In the wake of the rising tide of state, POOVE will build more exclusive products for Chinese teenagers in a global perspective, so that more young people will be able to shine with the tide of the country.