2019 China (Wenzhou) Fashion Custom Exhibition Opens

In November 8th, 2019 international fashion consumption and fifteenth Zhejiang (Wenzhou) light industrial products exposition It opens in Wenzhou Convention and Exhibition Center. 2019 China (Wenzhou) fashion custom Exhibition (hereinafter referred to as "Wenzhou fashion custom Exhibition") and the 2019 China footwear capital footwear procurement festival were held simultaneously, and the two exhibitions were strongly complementary to each other to highlight Wenzhou's industrial characteristics. 　

　　 With the improvement of material and cultural living standard, the simple way of ready-made clothes can no longer meet the diversified needs of people. In the era of personalized increasingly respected, customization has even become a spiritual need, representing a unique taste. The Wenzhou fashion custom exhibition opens a fashion feast on the upstream and downstream of the industrial chain around "fashion customization".

　　 The exhibition aims to build a platform for all kinds of high-quality, fashionable and customized brand and industrial chain enterprises to promote the cooperation of all channels, multi-faceted and precision. It will promote the custom-made characteristics of Wenzhou fashion and fashion, so as to realize effective linkage in the new industrial mode, and form an organic ecosystem of the garment customization industry. It will help promote the rapid development of "new mode", "new experience" and "new retail" of clothing custom consumption.

　　 Dong Meng, Jordan, Bai Xian De, Zhuang Ji, solo customization etc. Thirty The group of high-quality enterprises from Wenzhou's clothing professional customization group has made the collective appearance of the exhibition in the form of clothing high pitched battle group, covering the customization field in an all-round way. It has conducted face-to-face precise contact with more than 2000 professional shop merchants, fashion buyers, and garment industry associations of various parts of the country, showing the high strength and core competitiveness of Wenzhou's garment industry.

　　 The exhibition will be held by the Zhejiang Provincial Department of Commerce and Wenzhou people. government Hosted by Wenzhou Business Bureau and Wenzhou modern group, Wenzhou international. Meeting The Exhibition Center Limited is responsible for the efforts of the quality customization enterprises in the form of group exhibition + union show + Summit Forum, and once again Polish Wenzhou's "Chinese fashion custom demonstration base" gold card.

　　 Yang Jinchun, executive vice president of China Apparel Association Attend the opening ceremony and visit the exhibition.

　　 Time, place, benefit and achievement exhibition

　　 At present, the main contradiction of our society has been transformed into the contradiction between the growing needs of the people's life and the unbalanced development. This is a historic change that is related to the overall situation, and is also a great environment for the transformation and upgrading of the industry. In the new historical stage of development, China's textile and garment industry, which has undergone constant transformation and upgrading, is ushering in the "redefinition" of its own industry attributes. In particular, marked by the nineteen major convening of the party, China's textile industry is entering a new stage of high quality development. In the past, labor intensive traditional industry is gradually being lifted, and "technology, fashion and green" has become a new label for China's textile and garment industry. It also provides the core power for speeding up the comprehensive innovation in the field of garment customization. Under the background of this industry, Wenzhou fashion custom exhibition has the advantage of being favorable to the right place and the right people.

　　 Wenzhou has always occupied a pivotal position in the layout of China's textile industry. As one of the five major industrial clusters in the national garment industry, Wenzhou not only has deep industrial foundation and trade advantages, but also has been leading the way in fashion customization in recent years, becoming China's first fashion customization demonstration base. Existing in Wenzhou Thirty More than 10% of garment enterprises entered the field of fashion customization, covering men's wear, women's wear, children's wear, accessories and so on, attracting more and more high-end fabric manufacturers and high-end information equipment enterprises.

　　 Wenzhou fashion customization industry has formed a large-scale personalized flexible customizing benchmarking enterprise represented by news birds, Zhuang Ji and so on. With all kinds of private custom models represented by Jordan and Bai Xian De, the custom-made shop with the originality of Dong Meng, Jin Yuanyang, Ai Le and other original designs as well as ROLLROCK, Yan Zhuang, Yi Shi Jia and other original designs has been set up. The customized representatives are Semir school uniform, medium color shirts and soft cheongsam. The exhibition also attracted BROWN (Brown), DRAGO (DI La GE), Jen Sheng, and many other high-end brand favored high-grade noodles accessories brand exhibition. 　

　　 In addition, the organizers of the exhibition launched the "group audience excellent service". Apart from arranging free airport / high-speed rail stations to provide free accommodation and catering, four tour routes were developed, and Wenzhou's customized benchmarking enterprises were thoroughly investigated, so that every businessman's trip to Wenzhou was rewarded.

　　 The whole category custom Corps is again assembling.

　　 Exhibitors in the form of all kinds of customized exhibition groups to make a collective appearance, covering the field of customization in all directions, showing the strength and core competitiveness of Wenzhou clothing's advanced customization. The exhibition hall follows the international fashion style and adopts recycled environmental protection materials, thus forming the unique style of Wenzhou clothing exhibition group.

　　 A collection of more than 2000 square meters of core custom exhibition area. Thirty Home quality represents enterprises, including custom brand, customized factory, fashion shop, garment factory and international accessories industry chain. 　

　　 Solo customization It is a professional custom brand of the wedding bird. It is a global customized fabric and style version. It provides all kinds of private custom services such as suits, costumes, shirts, jackets, windbreaker and so on. Since its entry into China in 2011, it has opened nearly 100 stores in 22 provinces nationwide. Zhang Xiqin, general manager, said that this is the first time that solo has set up a booth at the exhibition site. The "Wenzhou fashion custom Exhibition" has provided a platform for the garment customization industry to enable different brands to contact and understand each other, and to make private customization more ordinary and popular, so that more people can understand and touch private customization. Zhang Xiqin said. 　

　　 Wenzhou Lucheng fashion company A Chinese dress with a value of 200 thousand yuan was attracted by the booth. The director of the booth said that the dress took 180 days to complete and the skirt reached 7 meters. Combination The gold embroidery embroidered all kinds of auspicious patterns. The overall layout was based on Dragon and Phoenix, and interwoven with traditional patterns such as embroidery, Xiangyun and peony, representing the inheritance and innovation of Chinese traditional culture.

　　 The exhibition also brings together five major exhibition areas: textile accessories, sewing equipment, ODM/OEM exhibition, designer brand exhibition and dynamic publishing center.

　　 Forum Highlights staged repeatedly

　　 Worth follow During the exhibition, the Chinese fashion fashion Summit Forum, professional custom joint show, fashion salon, fashion trend conference, fashion trend sharing conference, pop trend promotion conference and other exciting events were staged to give exhibitors and professional spectators more industry vision ideas, inspire development ideas, sparkle sparks of wisdom, and develop high-quality activities for fashion customization industry. 　

　　 At the summit forum, designers and well-known brand representatives in the customized field gathered to explain the latest trend of fashion customization for the participants. Guests will interact with each other and discuss how to create a new consumer experience scene. A total of Wenzhou local quality enterprises, representatives of national quality customized Enterprises Thirty More than 0 people attended this forum. 　

　　 For the first time in fashion show, the theme is "fashion customization Wenzhou". Three professional custom Exhibition Famous fashion show Solo customization, Zhuang Ji, East Mongolia, golden mandarin duck, hundred first prize Five enterprises jointly produced, fashion fashion show joint show by Ai Da, Fan Wei Wei, Dong Ting, pin Bao four enterprises jointly produced, fashion a joint show by Ai Le, rolling stones, Lucheng fashion, Yan makeup, Yi Shi Jia, Zhong color 6 companies jointly produced. 　

　　 Besides, there are Lisa Chino2020 "courage + +" trend conference, "direction" designer brand joint show, Barbara HeyJunior school uniform new conference, Zhejiang Sci-Tech University garment Institute - production and teaching integration incubator results Conference After eight professional fashion shows, the show activities are wonderful, giving a visual feast to all the audience.

　　 The development of fashion customization industry is inseparable from the active promotion of enterprises, and the collaborative construction of customized industrial ecology. The Wenzhou fashion custom exhibition has formed many experiences that can be used for reference. In the future, Wenzhou fashion custom exhibition will be based on the development trend of garment customization, the synergy and integration development of the whole industry chain, and promote the informationization and standardization of supply chain reform, build a truly flexible and digital supply chain platform, and accelerate the transformation of garment enterprises from production to service manufacturing.